Anna Sahgal

AS Marketing Associates US LLC-ANZ Limited

5 Furlong Crescent, Churton Park

Wellington 6004

New Zealand

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Scholarly Papers (1)

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Practice Prize Paper — Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System

Marketing Science, Vol. 32, No. 2, 2013; pp. 221-228; DOI: 10.1287/mksc.1120.0746
Posted: 13 Nov 2013
Ashish Sinha and Anna Sahgal
University of New South Wales (UNSW) and AS Marketing Associates US LLC-ANZ Limited

Abstract:

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disruptive innovations, category management, internal market structure, assortment, perception of variety, brand portfolio