Michelle Lee

Singapore Management University - Lee Kong Chian School of Business

469 Bukit Timah Road

Singapore 912409

Singapore

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Scholarly Papers (1)

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Money, Time, and the Stability of Consumer Preferences

Journal of Marketing Research, Vol. 52, No. 2, 2015
Posted: 26 Jan 2010 Last Revised: 31 Mar 2015
Columbia Business School - Marketing, Singapore Management University - Lee Kong Chian School of Business, ESADE - Ramon Llull University, Yale and Duke University - Fuqua School of Business

Abstract:

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Money versus time, dual-process models, affect, consumer choice, preference consistency