Oliver Emrich

Institute of Retail Management

Senior Researcher

SCHOLARLY PAPERS

2

DOWNLOADS

61

CITATIONS

0

Scholarly Papers (2)

1.

The Impact of a Homogenous Versus a Prototypical Web Design on Online Retail Patronage for Multichannel Providers

Emrich, Oliver & Verhoef, Peter (2015): The Impact of a Homogenous Versus a Prototypical Web Design on Online Retail Patronage for Multichannel Providers, International Journal of Research in Marketing, 32(4), Forthcoming
Number of pages: 43 Posted: 26 May 2015
Oliver Emrich and Peter C. Verhoef
Institute of Retail Management and University of Groningen - Department of Marketing & Marketing Research
Downloads 61 (351,800)

Abstract:

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Multichannel retailing, e-commerce, cognitive schemas, store design, visual cues

2.

Situation-Related Tasks for Mobile Services in Retailing

The International Review of Retail, Distribution and Consumer Research, 2009
Posted: 25 Jun 2013
Thomas Rudolph and Oliver Emrich
University of St. Gallen and Institute of Retail Management

Abstract:

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mobile services, mobile marketing, multichannel, retail technologies, online shopping