Pietro Micheli

University of Warwick - Warwick Business School

Associate Professor of Organizational Performance

Coventry CV4 7AL

United Kingdom

SCHOLARLY PAPERS

2

DOWNLOADS

69

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

Reconciling the Tension between Consistency and Relevance: Design Thinking as a Mechanism for Brand Ambidexterity

J. of the Acad. Mark. Sci. (2015) 43:589-609
Number of pages: 22 Posted: 19 Aug 2015
Michael Beverland, Sarah Wilner and Pietro Micheli
Department of Strategy & Marketing, Wilfrid Laurier University and University of Warwick - Warwick Business School
Downloads 69 (602,447)
Citation 1

Abstract:

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Design, Design thinking, Brand consistency, Brand relevance, Innovation, Product innovation, Exploitation, Exploration, Ambidexterity

2.

The Theory and Practice of Performance Measurement

Management Accounting Research, Forthcoming
Posted: 25 Jun 2013
Pietro Micheli and Luca Mari
University of Warwick - Warwick Business School and Università Carlo Cattaneo (LIUC)

Abstract:

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Performance measurement, Measurement science, Epistemology, Performance management