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Shraddha Kokane

Dr. Vishwanath Karad MIT World Peace University - Dr. Vishwanath Karad MIT World Peace University

India

  • Dr. Vishwanath Karad MIT World Peace University - Dr. Vishwanath Karad MIT World Peace University

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Doom Spending: Exploring Spending Behaviour of Millennials and Generation Z

Proceedings of the International Conference on Sustainability-Led Transformation in Business and Society
Number of pages: 10 Posted: 03 Mar 2026
Vedashree Mali, Meenal Kulkarni and Shraddha Kokane
Dr.Vishwanath Karad MIT World Peace University,Pune, Symbiosis International University - Symbiosis Institute of Health Sciences (SIHS) and Dr. Vishwanath Karad MIT World Peace University - Dr. Vishwanath Karad MIT World Peace University
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Abstract:

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Doom spending, consumerism, responsible consumption, Millennials, Generation Z