1300 Sunnyside Avenue
Lawrence, KS 66045
United States
University of Kansas - School of Business
Chief Marketing Officer, CMO, CMO Compensation, Agency Theory, Firm Performance
Sales Force Management, Marketing-Finance Interface, Stock Market Valuation, Stock Return Modeling, Information Content of Announcements
pricing authority, delegation, determinants of price delegation, pricing, sales force management
customer satisfaction, value, ACSI, ACSI scores
pricing, rebates, redemption hassle, segmentation, centralized and decentralized supply chain