Felipe Thomaz

University of Oxford - Said Business School

Park End Street

Oxford, OX1 1HP

Great Britain

  • University of Oxford - Said Business School

    • Email
    • Tel: 07850514010
    • Fax: OX2 7QG
SCHOLARLY PAPERS

6

DOWNLOADS

5,519

SSRN CITATIONS

4

CROSSREF CITATIONS

1

Scholarly Papers (6)

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1.

No Silver Bullet: Cross-Media Complementarity

Number of pages: 50 Posted: 04 May 2021
J. Jason Bell, Felipe Thomaz and Andrew T. Stephen
University of Oxford - Said Business School, University of Oxford - Said Business School and University of Oxford - Said Business School
Downloads 3,496 (5,842)

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2.

Ethics for AI in Business

Number of pages: 36 Posted: 08 Jul 2021
Felipe Thomaz, Natalia Efremova, Francesca Mazzi, Gregory Clark, Ewan Macdonald, Rhonda Hadi, J. Jason Bell and Andrew T. Stephen
University of Oxford - Said Business School, University of Oxford - Said Business School, University of Oxford - Said Business School, University of Oxford - Said Business School, University of Oxford - Wildlife Conservation Research Unit, University of Oxford - Said Business School, University of Oxford - Said Business School and University of Oxford - Said Business School
Downloads 1,040 (37,767)
Citation 2

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Artificial Intelligence, Ethics, Framework, Business, Management

3.

Ad Net Zero: Conceptual Framework for Integrating Advertising and Advertised Emissions

Number of pages: 88 Posted: 26 Jan 2023 Last Revised: 12 Jun 2023
Felipe Thomaz
University of Oxford - Said Business School
Downloads 475 (104,932)

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Net Zero, Carbon Accounting, Advertising, Behaviour Change, Measurement

4.

Using Social Media Monitoring Data to Forecast Online Word-of-Mouth Valence: A Network Autoregressive Approach

Saïd Business School WP 2015-15
Number of pages: 51 Posted: 16 Oct 2015
Felipe Thomaz, Andrew T. Stephen and Vanitha Swaminathan
University of Oxford - Said Business School, University of Oxford - Said Business School and University of Pittsburgh
Downloads 196 (265,127)

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social media, valence, Word-of-mouth, network autoregressive, brand interdependence, forecasting

5.

What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density

Journal of Marketing, Vol. 79 (September 2015), 63-79
Number of pages: 17 Posted: 13 Sep 2015
Felipe Thomaz and Vanitha Swaminathan
University of Oxford - Said Business School and University of Pittsburgh
Downloads 162 (313,098)

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Marketing, Strategic Alliances, Firm Risk, Networks, Hierarchical Models

6.

How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm's Long-Term Financial Performance

Swaminathan, Vanitha, Christopher Groening, Vikas Mittal and Felipe Thomaz (2013). "How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm's Long-Term Financial Performance", Forthcoming
Number of pages: 14 Posted: 12 Nov 2013
Vanitha Swaminathan, Christopher Groening, Vikas Mittal and Felipe Thomaz
University of Pittsburgh, University of Missouri at Columbia - Department of Marketing, Rice University and University of Oxford - Said Business School
Downloads 150 (333,976)
Citation 2

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merger, dual emphasis, customer satisfaction, efficiency, financial performance, firm performance