Felipe Thomaz

University of Oxford - Said Business School

Park End Street

Oxford, OX1 1HP

Great Britain

  • University of Oxford - Said Business School

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    • Tel: 07850514010
    • Fax: OX2 7QG
SCHOLARLY PAPERS

5

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6,568

TOTAL CITATIONS

5

Scholarly Papers (5)

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1.

The Effects of Advertising Media Channel Combinations on Brand Performance

Number of pages: 71 Posted: 04 May 2021
J. Jason Bell, Felipe Thomaz and Andrew T. Stephen
University of Oxford - Said Business School, University of Oxford - Said Business School and University of Oxford - Said Business School
Downloads 4,439 (4,639)

Abstract:

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2.

Ethics for AI in Business

Number of pages: 36 Posted: 08 Jul 2021
Felipe Thomaz, Natalia Efremova, Francesca Mazzi, Gregory Clark, Ewan Macdonald, Rhonda Hadi, J. Jason Bell and Andrew T. Stephen
University of Oxford - Said Business School, University of Oxford - Said Business School, University of Oxford - Said Business School, University of Oxford - Said Business School, University of Oxford - Wildlife Conservation Research Unit, University of Oxford - Said Business School, University of Oxford - Said Business School and University of Oxford - Said Business School
Downloads 1,506 (25,921)
Citation 3

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Artificial Intelligence, Ethics, Framework, Business, Management

3.

What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density

Journal of Marketing, Vol. 79 (September 2015), 63-79
Number of pages: 17 Posted: 13 Sep 2015
Felipe Thomaz and Vanitha Swaminathan
University of Oxford - Said Business School and University of Pittsburgh
Downloads 231 (268,867)

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Marketing, Strategic Alliances, Firm Risk, Networks, Hierarchical Models

4.

Using Social Media Monitoring Data to Forecast Online Word-of-Mouth Valence: A Network Autoregressive Approach

Saïd Business School WP 2015-15
Number of pages: 51 Posted: 16 Oct 2015
Felipe Thomaz, Andrew T. Stephen and Vanitha Swaminathan
University of Oxford - Said Business School, University of Oxford - Said Business School and University of Pittsburgh
Downloads 222 (279,240)

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social media, valence, Word-of-mouth, network autoregressive, brand interdependence, forecasting

5.

How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm's Long-Term Financial Performance

Swaminathan, Vanitha, Christopher Groening, Vikas Mittal and Felipe Thomaz (2013). "How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm's Long-Term Financial Performance", Forthcoming
Number of pages: 14 Posted: 12 Nov 2013
Vanitha Swaminathan, Christopher Groening, Vikas Mittal and Felipe Thomaz
University of Pittsburgh, University of Missouri at Columbia - Department of Marketing, Rice University and University of Oxford - Said Business School
Downloads 170 (356,492)
Citation 2

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merger, dual emphasis, customer satisfaction, efficiency, financial performance, firm performance