Ashish Pareek

Independent

SCHOLARLY PAPERS

3

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0

SSRN CITATIONS

4

CROSSREF CITATIONS

4

Scholarly Papers (3)

1.

Social Comparison of Luxury Fashion Brands: Impact of Ostentation and Media Habits

The IUP Journal of Marketing Management, Vol. XVI, No. 1, February 2017, pp. 29-46
Posted: 21 May 2018
Preeti Tak, Ashish Pareek and Bikramjit Rishi
Independent, Independent and Institute of Management Technology (IMT), Ghaziabad

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2.

Consumer Attitude Towards Luxury Brands: An Empirical Study

The IUP Journal of Brand Management, Vol. XIII, No.1, March 2016, pp. 7-19
Posted: 04 Aug 2016
Preeti Tak and Ashish Pareek
Independent and Independent

Abstract:

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3.

Differences between Men and Women in Opportunity Evaluation as a Function of Gender Stereotypes and Stereotype Activation

Entrepreneurship Theory and Practice, Vol. 37, Issue 4, pp. 771-788, 2013
Number of pages: 18 Posted: 05 Jul 2013
Vishal K. Gupta, Daniel B. Turban and Ashish Pareek
University of Alabama - Department of Management, University of Missouri - Department of Management and Independent
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