Victory Erinle

Infosys Technologies Limited

Associate Consultant

3rd Cross, Electronics City

Bangalore 561 229, 560100

India

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Scholarly Papers (1)

1.

A Customer Retention Model using Balance Score Card for Small and Medium Enterprises in the Hospitality Industry

Number of pages: 11 Posted: 09 Jul 2013
Victory Erinle and Vijayakumar Bharathi
Infosys Technologies Limited and Symbiosis International University - Symbiosis Centre for Information Technology (SCIT)
Downloads 450 (62,340)

Abstract:

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CRM, Customer Retention, SME, Balance Scorecard, Customer Intimacy, Customer Touch-points, Customer Satisfaction