W. Jason Choi

Rutgers Business School

1 Washington Pl

Newark, NJ 07102

United States

SCHOLARLY PAPERS

4

DOWNLOADS

467

SSRN CITATIONS

3

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Consumer Purchase Journey, Ad Wearout, and Privacy Choices

Columbia Business School Research Paper Forthcoming
Number of pages: 57 Posted: 12 Dec 2019 Last Revised: 21 Oct 2020
W. Jason Choi, Kinshuk Jerath and Miklos Sarvary
Rutgers Business School, Columbia University - Columbia Business School and Columbia Business School - Marketing
Downloads 202 (192,084)
Citation 1

Abstract:

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consumer purchase journey, retargeting, ad wearout, consumer tracking, consumer privacy choice

2.

Advertising and Price Competition Under Consumer Data Privacy Choices

Number of pages: 51 Posted: 25 Nov 2020 Last Revised: 26 Nov 2020
W. Jason Choi, Kinshuk Jerath and Miklos Sarvary
Rutgers Business School, Columbia University - Columbia Business School and Columbia Business School - Marketing
Downloads 155 (241,573)

Abstract:

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Online advertising, Targeting; Consumer data privacy choice, GDPR, CCPA, Instrumental and intrinsic value of privacy, Price discrimination

3.

Learning in Online Advertising

Columbia Business School Research Paper No. 18-22
Number of pages: 68 Posted: 14 Feb 2018 Last Revised: 09 Oct 2020
W. Jason Choi and Amin Sayedi
Rutgers Business School and University of Washington - Michael G. Foster School of Business
Downloads 89 (359,631)
Citation 2

Abstract:

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competitive analysis, bidding strategy, online advertising, mechanism design, exploration-exploitation, learning, game theory

4.

Persuasive Advertising in a Vertically Differentiated Market

Number of pages: 55 Posted: 30 Jun 2019
W. Jason Choi, Kinshuk Jerath and Miklos Sarvary
Rutgers Business School, Columbia University - Columbia Business School and Columbia Business School - Marketing
Downloads 21 (643,191)

Abstract:

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advertising strategy, advertising content, loss aversion, quality reference, competition, game theory