Apoorva Kulkarni

Symbiosis Centre for Information Technology

Assistant Professor

Plot 15, Rajiv Gandhi InfoTech Park

Pune, MA Maharashtra 411057

India

SCHOLARLY PAPERS

3

DOWNLOADS

588

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (3)

1.

Synergies between Social Media Features and User Engagement to Enhance Online Brand Visibility - A Conceptual Model

International Journal of Engineering and Technology, Volume 5, Issue 3, pp 2705-2718
Number of pages: 14 Posted: 16 Jul 2013
Symbiosis Centre for Information Technology, Symbiosis International University - Symbiosis Centre for Information Technology (SCIT)Symbiosis International University - Symbiosis Centre for Information Technology, SIBM, Pune - SIU, Symbiosis Centre for Information Technology, Symbiosis International University - Symbiosis Centre for Information Technology (SCIT) and IBM India Pvt. Ltd
Downloads 397 (103,739)

Abstract:

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Web 2.0, Social Media, User Engagement, Online Brand Visibility, Synergy-Matrix

2.

Blog Content and User Engagement - An Insight Using Statistical Analysis

International Journal of Engineering and Technology, Volume 5, Issue 3, pp 2719-2733
Number of pages: 15 Posted: 16 Jul 2013
Symbiosis Centre for Information Technology, Symbiosis International University - Symbiosis Centre for Information Technology (SCIT), SIBM, Pune - SIU, Symbiosis International University - Symbiosis Centre for Information Technology (SCIT)Symbiosis International University - Symbiosis Centre for Information Technology, Symbiosis Centre for Information Technology and IBM India Pvt. Ltd
Downloads 135 (289,982)

Abstract:

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Social Media, Blogs, User engagement, Business Intelligence, Blog Content

3.

A Study on Mobile Phone Buying Behavior Using an Image-Based Survey

Procedia Economics and Finance, Volume 11, 2014, Pages 609–619, Shaping the Future of Business and Society — Symbiosis Institute of Management Studies (SIMS), © 2014 Elsevier B.V.
Number of pages: 11 Posted: 15 Dec 2014
SIBM Pune, Symbiosis Centre for Information Technology and Symbiosis International University - Symbiosis Centre for Information Technology (SCIT)Symbiosis International University - Symbiosis Centre for Information Technology
Downloads 56 (493,534)

Abstract:

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critical drivers; image based; text-based; purchasing decision