Anuradha Goswami

Symbiosis Centre for Information Technology

Assistant Professor

Plot 15, Rajiv Gandhi InfoTech Park

Pune, MA Maharashtra 411057

India

SCHOLARLY PAPERS

3

DOWNLOADS

745

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (3)

1.

Synergies between Social Media Features and User Engagement to Enhance Online Brand Visibility - A Conceptual Model

International Journal of Engineering and Technology, Volume 5, Issue 3, pp 2705-2718
Number of pages: 14 Posted: 16 Jul 2013
Symbiosis Centre for Information Technology, Symbiosis International University - Symbiosis Centre for Information Technology (SCIT)Symbiosis International University - Symbiosis Centre for Information Technology, SIBM, Pune - SIU, Symbiosis Centre for Information Technology, Symbiosis International University - Symbiosis Centre for Information Technology (SCIT) and IBM India Pvt. Ltd
Downloads 397 (103,681)

Abstract:

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Web 2.0, Social Media, User Engagement, Online Brand Visibility, Synergy-Matrix

2.

A Multidimensional Study on the Usage of Facebook Among College Students

International Journal of Applied Engineering Research, ISSN 0973-4562 Volume 9, Number 21 (2014) pp. 9849-9862
Number of pages: 14 Posted: 30 Nov 2014
Symbiosis International University - Symbiosis Centre for Information Technology (SCIT)Symbiosis International University - Symbiosis Centre for Information Technology and Symbiosis Centre for Information Technology
Downloads 213 (197,171)

Abstract:

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Facebook, Trust, Personal, Reliability, Networking, Web 2. 0

3.

Blog Content and User Engagement - An Insight Using Statistical Analysis

International Journal of Engineering and Technology, Volume 5, Issue 3, pp 2719-2733
Number of pages: 15 Posted: 16 Jul 2013
Symbiosis Centre for Information Technology, Symbiosis International University - Symbiosis Centre for Information Technology (SCIT), SIBM, Pune - SIU, Symbiosis International University - Symbiosis Centre for Information Technology (SCIT)Symbiosis International University - Symbiosis Centre for Information Technology, Symbiosis Centre for Information Technology and IBM India Pvt. Ltd
Downloads 135 (289,864)

Abstract:

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Social Media, Blogs, User engagement, Business Intelligence, Blog Content