Anne-Sophie Lenoir

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

PhD Candidate in Marketing

Rotterdam

Netherlands

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Scholarly Papers (1)

1.

The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions

ERIM Report Series Reference No. ERS-2013-010-MKT
Posted: 24 Jul 2013
Anne-Sophie Lenoir, S. Puntoni, Americus Reed and Peeter W.J. Verlegh
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Pennsylvania - Department of Marketing and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Abstract:

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advertising, ethnicity, identity, minority targeting