Chris Boudreaux

SocialMediaGovernance.com

Founder

421 W. 3rd Street

#509

Austin, TX 78701

United States

http://socialmediagovernance.com

  • SocialMediaGovernance.com

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Social Media Intelligence: Measuring Brand Sentiment from Online Conversations

Number of pages: 37 Posted: 29 Jun 2011 Last Revised: 22 Jun 2014
David A. Schweidel, Wendy W. Moe and Chris Boudreaux
McDonough School of Business, Georgetown University, University of Maryland - Robert H. Smith School of Business and SocialMediaGovernance.com
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Social Media, Brand Sentiment