Nicolae Al. Pop

Bucharest Academy of Economic Studies - Faculty of Marketing

Str. Mihai Eminescu nr. 13-15, sect. 1

Bucharest, 010511

Romania

SCHOLARLY PAPERS

6

DOWNLOADS
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Top 42,957

in Total Papers Downloads

1,006

SSRN CITATIONS

1

CROSSREF CITATIONS

7

Ideas:
“  Chapter 9 Quo Vadis Romanian Marketing:TheFuture and Contribution of theRomanian Community Nicolae Al. Pop Abstract Marketing research in Romania faces a crucial question: where to turn itsinvestigations and in what proportion it should turn to fundamental studies, in the fieldof meta-theory, respectively, to stimulate the applied researches, directly required bythe business environment. The response to this dilemma requires a change of mentalityamong the decision-makers in the economy, in general, and among marketers,in particular. Civil society, through its requirements, including the field of marketingcommunication, can also play a significant role in solving this problem. After abrief overview of the beginnings of Romanian marketing, which it compares with itscurrent status of development, the study marks the main orientation directions in thefundamental research, and in the appliedmarketing research. The study also presents,in the framework of fundamental research,  ”

Scholarly Papers (6)

1.

Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – A Global Exploratory Approach

Amfiteatru Economic, 16 (35), pp. 26-40, February 2014
Number of pages: 15 Posted: 19 Mar 2015
Nicolae Al. Pop, Dan-Cristian Dabija and Ana Maria Iorga
Bucharest Academy of Economic Studies - Faculty of Marketing, Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Bucharest Academy of Economic Studies
Downloads 588 (46,368)

Abstract:

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neuromarketing, neuroscience, market research, ethical responsibility, experimental research

2.

A Customer-Oriented Perspective on Retail Brand Equity in the Fashion Industry

Dabija Dan-Cristian, Pop Nicolae Al., Szentesi Silviu, A Customer-Oriented Perspective on Retail Brand Equity in the Fashion Industry, Industria Textilă, 65 (1), pp.37-46, 2014
Number of pages: 10 Posted: 19 Mar 2015
Dan-Cristian Dabija, Silviu Szentesi and Nicolae Al. Pop
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Aurel Vlaicu University of Arad and Bucharest Academy of Economic Studies - Faculty of Marketing
Downloads 214 (145,846)

Abstract:

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retail brand, customer–based brand equity, store brand, textiles, footwear

3.

Ethics of the Garment Retail within the Context of Globalization and Sustainable Development

Industria Textilă, 67 (4), pp.270-279; WOS:000382603100010
Number of pages: 10 Posted: 23 Jan 2017
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Bucharest Academy of Economic Studies - Faculty of Marketing and Babes-Bolyai University
Downloads 110 (254,135)

Abstract:

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economic globalization, multinational corporations, business ethics, sustainable development, garment industry and trade

4.

Vertical Alliances between Retail and Manufacturer

Amfiteatru Economic, Vol. XII, Nr. 28, pp. 634-649, 2010
Number of pages: 16 Posted: 04 Aug 2013
Bernhard Swoboda, Nicolae Al. Pop and Dan-Cristian Dabija
University of Trier - Chair of Marketing and Retailing, Bucharest Academy of Economic Studies - Faculty of Marketing and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 42 (426,489)

Abstract:

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fashion retail, value chain, vertical alliances, co-operation

5.

Methodology for Assesing the Degree of Internationalization of Business Academic Study Programmes

Amfiteatru Economic, 16 (37), 2014, pp. 726-745
Number of pages: 20 Posted: 19 Mar 2015
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Babes-Bolyai University and Bucharest Academy of Economic Studies - Faculty of Marketing
Downloads 33 (464,187)

Abstract:

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internationalization of higher education study programs, business education, academic study programs, indicators for measuring business education, scoring model

6.

Book Review: Handelsmanagement (Retail Management)

Amfiteatru Economic, Anul XII, Nr. 27, pp. 211-216, 2010
Number of pages: 6 Posted: 04 Aug 2013
Nicolae Al. Pop and Dan-Cristian Dabija
Bucharest Academy of Economic Studies - Faculty of Marketing and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 19 (540,112)
Citation 1

Abstract:

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book review, retail management, retailing