Ioan Plaias

Babes-Bolyai University - Department of Marketing

Str Teodor Mihali, Nr.58-60

Cluj-Napoca, RO- 400591

Romania

SCHOLARLY PAPERS

2

DOWNLOADS

144

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

The Relationship Among Image, Satisfaction and Loyalty – Innovative Factor of Competitiveness for Shopping Centers

Amfiteatru Economic, 17(39), 2015, pp. 536-552
Number of pages: 17 Posted: 13 Dec 2015
Babes-Bolyai University, Babes-Bolyai University - Department of Marketing and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 103 (332,244)

Abstract:

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consumer satisfaction, cognitive, affective, conative and behavioural loyalty, image, retail, shopping centers, innovation, competitiveness

2.

Employers’ Perception of Competences Acquired Through Academic Marketing Training in Knowledge Based Economy

Amfiteatru Economic, Vol. XIII, Nr. 30, 2011, pp. 448-463, 2011
Number of pages: 16 Posted: 04 Aug 2013
Babes-Bolyai University - Department of Marketing, Babes-Bolyai University - Department of Marketing, Babes-Bolyai University - Faculty of Economics and Business Administration and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 41 (533,065)

Abstract:

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competences, academic curricula, marketing training, perception, graduates