Benedikt Jahn

Ludwig Maximilian University of Munich

Ludwigstrasse 28 RG/4

Munich, Munich 80539

Germany

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 25,844

SSRN RANKINGS

Top 25,844

in Total Papers Downloads

1,762

SSRN RANKINGS

Top 45,023

in Total Papers Citations

3

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Scholarly Papers (4)

1.

The Role of Social Media for Luxury-Brands – Motives for Consumer Engagement and Opportunities for Businesses

Number of pages: 12 Posted: 08 Aug 2013
Benedikt Jahn, Werner H. Kunz and Anton Meyer
Ludwig Maximilian University of Munich, University of Massachusetts and Ludwig Maximilian University of Munich
Downloads 1,128 (17,677)

Abstract:

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2.

How to Transform Consumers into Fans of Your Brand

Number of pages: 29 Posted: 08 Aug 2013
Benedikt Jahn and Werner H. Kunz
Ludwig Maximilian University of Munich and University of Massachusetts
Downloads 312 (94,933)

Abstract:

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Online services, Brand page, Engagement, Facebook, Customer-brand relationship, Motivation, Consumer behaviour, Brands

3.

A Brand Like a Friend - The Influence of Customer Engagement with Social Media Brand Pages on Brand Relationships and Loyalty Intentions

Number of pages: 43 Posted: 26 Mar 2014 Last Revised: 13 Jan 2017
Benedikt Jahn and Werner H. Kunz
Ludwig Maximilian University of Munich and University of Massachusetts
Downloads 213 (140,636)

Abstract:

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customer engagement, social media, brand page, customer-brand relationship, brand attachment

4.

Serving in a Social Media World - How to React Online to Negative Word of Mouth

Number of pages: 47 Posted: 14 Jan 2017
Andreas Munzel, Werner H. Kunz and Benedikt Jahn
University of Strasbourg, University of Massachusetts and Ludwig Maximilian University of Munich
Downloads 109 (245,673)

Abstract:

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Negative word of mouth, social accounts, new media, attribution of responsibility, response adequacy, trust