Tim Krume

WHU - Otto Beisheim Graduate School of Management

Burgplatz 2

Vallendar, 56179

Germany

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Scholarly Papers (1)

1.

The Influence of Socio-Demographic Variables on Customer Satisfaction and Loyalty in the Private Banking Industry

International Journal of Bank Marketing, Vol. 31 No. 4, pp. 235-258
Posted: 09 Aug 2013
Volker Seiler, Markus Rudolf and Tim Krume
Xi'an Jiaotong-Liverpool University, WHU Otto Beisheim Graduate School of Management and WHU - Otto Beisheim Graduate School of Management

Abstract:

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Private banking, Customer satisfaction, Customer loyalty, Partial least squares (PLS), Socio-demographic variables, ANOVA