Kanishka Misra

University of Michigan, Stephen M. Ross School of Business

701 Tappan Street

Ann Arbor, MI MI 48109

United States

University of Michigan at Ann Arbor

500 S. State Street

  • University of Michigan, Stephen M. Ross School of Business

  • University of Michigan at Ann Arbor

SCHOLARLY PAPERS

8

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Scholarly Papers (8)

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1.

Fee or Free: When Should Firms Charge for Online Content?

Number of pages: 36 Posted: 10 Aug 2013 Last Revised: 08 Oct 2015
Anja Lambrecht and Kanishka Misra
London Business School and University of Michigan, Stephen M. Ross School of Business
Downloads 574 (45,406)

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Pricing, Online Media, Counter-Cyclical, Internet, Electronic Commerce, Paid Content, Paywall

2.

Dynamic Online Pricing with Incomplete Information Using Multi-Armed Bandit Experiments

Ross School of Business Paper
Number of pages: 61 Posted: 08 Jun 2017 Last Revised: 25 Oct 2018
Kanishka Misra, Eric M. Schwartz and Jacob Abernethy
University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business and University of Michigan at Ann Arbor - Department of Electrical Engineering and Computer Science
Downloads 488 (55,763)

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dynamic pricing, ecommerce, online experiments, machine learning, multi-armed bandits, partial identification, minimax regret, non-parametric econometrics, A/B testing, field experiments

3.

Will a Fat Tax Work?

Number of pages: 47 Posted: 29 Jan 2015
Romana Khan, Kanishka Misra and Vishal Singh
Ozyegin University, University of Michigan, Stephen M. Ross School of Business and New York University (NYU) - Department of Marketing
Downloads 268 (111,259)

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4.

A Review of Choice Modeling in the Marketing-Operations Management Interface

Kelley School of Business Research Paper No. 17-60, Columbia Business School Research Paper No. 17-85
Number of pages: 31 Posted: 16 Aug 2017
Andres Musalem, Marcelo Olivares, Sharad Borle, Hai Che, Christopher T. Conlon, Karan Girotra, Sachin Gupta, Kanishka Misra, Julie H. Mortimer, Gustavo Vulcano and Fanyin Zheng
Universidad de Chile, Columbia University - Columbia Business School - Decision Risk and Operations, Rice University, Indiana University - Kelley School of Business, Columbia University, Cornell Tech, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan, Stephen M. Ross School of Business, Boston College, Universidad Torcuato Di Tella - School of Business and Columbia University - Columbia Business School
Downloads 228 (131,116)

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Choice Models, Marketing-Operations Interface, Econometrics, Empirical Research

5.

The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence

Journal of Marketing, 80 (5), 34-52.
Number of pages: 51 Posted: 13 Aug 2013 Last Revised: 24 Jan 2019
Sungtak Hong, Kanishka Misra and Naufel J. Vilcassim
Bocconi University, University of Michigan, Stephen M. Ross School of Business and London Business School
Downloads 208 (143,127)

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Retailing, product assortment, aisle management, cross-category analysis, hierarchical Bayesian model, eye-tracking

6.

Robust New Product Pricing

Number of pages: 32 Posted: 10 Aug 2013 Last Revised: 12 Jul 2014
Benjamin Handel and Kanishka Misra
University of California, Berkeley and University of Michigan, Stephen M. Ross School of Business
Downloads 83 (292,015)
Citation 1

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Non-Bayesian learning, ambiguity, pricing, monopoly, minimax regret

7.

The Impact of Commodity Taxation on Firms' Product Portfolio and Market Structure

Number of pages: 32 Posted: 05 Feb 2019 Last Revised: 12 May 2019
Sungtak Hong and Kanishka Misra
Bocconi University and University of Michigan, Stephen M. Ross School of Business
Downloads 15 (538,160)

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commodity tax, tax reform, product variety, product differentiation, market concentration

8.

Countercyclical Pricing: A Consumer Heterogeneity Explanation

Economics Letters, Vol. 122, No. 2, 2014
Number of pages: 14 Posted: 04 Jan 2019
Umut Guler, Kanishka Misra and Naufel J. Vilcassim
Koc University, University of Michigan, Stephen M. Ross School of Business and London Business School
Downloads 3 (611,567)

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seasonality, countercyclical pricing, retail, consumer heterogeneity