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Ahmed Rahman
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Scholarly Papers (1)
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1.
Gifts-Upon-Entry and Appreciatory Comments: Reciprocity Effects in Retailing
Journal of International Marketing Studies, 3(3), pp. 161-164, 2011
Number of pages: 11
Posted: 12 Aug 2013
Hershey H. Friedman
and Ahmed Rahman
Brooklyn College of the City University of New York and Independent
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Abstract:
reciprocity, promotions, gift upon entry, customer satisfaction
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