Umut Konus

University of Amsterdam Business School

Assistant Professor

Roetersstraat 18

Amsterdam, 1018WB

Netherlands

SCHOLARLY PAPERS

1

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221

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0

Scholarly Papers (1)

1.

Customer Responses to Channel Migration Strategies Toward the E-Channel

Number of pages: 45 Posted: 15 Aug 2013
Umut Konus, Debra Trampe and Peter C. Verhoef
University of Amsterdam Business School, Department of Marketing, University of Groningen and University of Groningen - Department of Marketing & Marketing Research
Downloads 221 (137,190)

Abstract:

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multichannel customer management, reactance, incentives, Internet, self-service technologies, forgiveness