Raoul Kübler

ESSEC Business School - Marketing Department

France

SCHOLARLY PAPERS

4

DOWNLOADS

1,503

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

How Social Media Drove the 2016 US Presidential Election: A Longitudinal Topic and Platform Analysis

Number of pages: 98 Posted: 08 Sep 2020
Raoul Kübler, Koen Pauwels and Kai Manke
ESSEC Business School - Marketing Department, Northeastern University - D’Amore-McKim School of Business and Westfälische Wilhelms-Universität Münster
Downloads 1,251 (31,308)
Citation 3

Abstract:

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politics, marketing, social media, time series, probabilistic polls, election

2.

Apps Appeal: Where in the World are Consumers Sensitive to Price, Ratings and Product Characteristics?

Number of pages: 52 Posted: 14 Aug 2013 Last Revised: 05 Sep 2013
Thomas Fandrich, Raoul Kübler and Koen Pauwels
Kühne Logistics University, ESSEC Business School - Marketing Department and Ozyegin University
Downloads 252 (225,894)

Abstract:

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apps, marketing effectiveness, emerging market, hierarchical linear model, individualism, power distance, uncertainty avoidance, masculinity, GDP, income inequality

3.

Making Sense of Virtual Reality (Apps): Applying Topic Modeling to Metaverse Word of Mouth for Identifying Determinants of Consumer Ratings and App Adoption

ESSEC Business School Research Paper No. 2024-01
Posted: 30 Dec 2023
Raoul Kübler and Thorsten Hennig-Thurau
ESSEC Business School - Marketing Department and University of Muenster

Abstract:

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metaverse word of mouth, word of mouth, consumer reviews, topic models, virtual worlds, virtual-reality apps

4.

The Value of Real-time Multisensory Social Interactions in the Virtual-Reality Metaverse: Framework, Empirical Probes, and Research Roadmap

Posted: 29 Apr 2022 Last Revised: 11 Jan 2023
University of Muenster, University of Münster, University of Münster, University of Muenster, ESSEC Business School - Marketing Department and University of Muenster

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metaverse, virtual reality, social interactions, computer-mediated environment, social presence