Yiping (Amy) Song

NEOMA Business School

professeur associé

59 rue Pierre Taittinger

Reims, 51061

France

SCHOLARLY PAPERS

11

DOWNLOADS
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1,361

SSRN CITATIONS
Rank 37,645

SSRN RANKINGS

Top 37,645

in Total Papers Citations

4

CROSSREF CITATIONS

13

Scholarly Papers (11)

1.

Uber Might Buy Me a Mercedes Benz: An Empirical Investigation of the Sharing Economy and Durable Goods Purchase

Number of pages: 48 Posted: 20 May 2017 Last Revised: 13 Nov 2019
Jing Gong, Brad N. Greenwood and Yiping (Amy) Song
Lehigh University - College of Business, George Mason University - School of Business and NEOMA Business School
Downloads 656 (42,251)
Citation 18

Abstract:

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sharing economy, platform, ridesharing, car sales, durable goods purchase, difference in difference

2.

Why are Customers Loyal in Sharing-Economy Services? A Relational Benefits Perspective

Number of pages: 42 Posted: 29 Aug 2016
Shuai Yang, Yiping (Amy) Song, Sixing Chen and Xin Xia
Donghua University, NEOMA Business School, Hunan University - College of Business Adminstration and Donghua University
Downloads 328 (98,290)

Abstract:

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Relationship marketing, Sharing-economy services, Relationship benefits, Commitment, Customer loyalty

3.

Group-Buying Deal Popularity

Journal of Marketing, Vol. 78, No. 2, pp. 20-33, March 2014
Number of pages: 40 Posted: 18 Nov 2013 Last Revised: 05 Dec 2014
Xueming Luo, Michelle Andrews, Yiping (Amy) Song and Jaakko Aspara
Temple University, Emory University, NEOMA Business School and Hanken School of Economics
Downloads 228 (143,776)
Citation 4

Abstract:

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4.

No Longer Riding Dirty: The Effect of Electric Vehicle Subsidies on the Diffusion of Emerging Technologies in Automobile Markets

Number of pages: 46 Posted: 07 May 2019 Last Revised: 19 Dec 2019
Xi Wu, Jing Gong, Brad N. Greenwood and Yiping (Amy) Song
Temple University, Lehigh University - College of Business, George Mason University - School of Business and NEOMA Business School
Downloads 77 (333,180)

Abstract:

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electric vehicles, government subsidy, difference in difference, automobile purchase

5.

Motivation for Luxury Consumption: Evidence from a Metropolitan City in China

Research in Consumer Behavior, ISBN: 978-0-85724-443-7
Number of pages: 11 Posted: 07 Feb 2017
Ying Wang, Shaojing Sun and Yiping (Amy) Song
Independent, Fudan University and NEOMA Business School
Downloads 72 (346,047)
Citation 1

Abstract:

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6.

Do Up-Displayed Eco-Friendly Products Always Perform Better? The Moderating Role of Psychological Distance

Journal of Business Research, Forthcoming
Number of pages: 15 Posted: 13 Apr 2020 Last Revised: 07 May 2020
Haizhong Wang, Manqiong Shen, Yiping (Amy) Song and Ian Phau
affiliation not provided to SSRN, affiliation not provided to SSRN, NEOMA Business School and Curtin University
Downloads 0 (710,365)

Abstract:

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eco-friendly products; environmental protection; Psychological Distance; metaphorical effect; heuristic processing

7.

The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives

Yiping (Amy) Song, Chee Wei (David) Phang, Shuai Yang & Xueming Luo (2018) The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives, International Journal of Electronic Commerce, 22:3, 349-385
Posted: 04 Nov 2018
Yiping (Amy) Song, Chee Wei Phang, Shuai Yang and Xueming Luo
NEOMA Business School, Nottingham University Business School, Donghua University and Temple University

Abstract:

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Competitor Targeting, Contextual Targeting, Google AdSense, Information Incongruity, Online Advertising, Promotional Incentives, Strategic Advertising

8.

Counterfeiting: Friend or Foe of Luxury Brands? An Examination of Chinese Consumers’ Attitudes Toward Counterfeit Luxury Brands

Journal of Global Marketing, 2013
Posted: 11 Feb 2017 Last Revised: 12 Jul 2018
Ying Wang and Yiping (Amy) Song
Independent and NEOMA Business School

Abstract:

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Brand, consumer behavior, counterfeits, global brand, luxury goods

9.

The Effect of Social Cues on Marketing Decisions

Physica A, 2012
Posted: 11 Feb 2017 Last Revised: 12 Jul 2018
Emory University, Emory University, Independent, Independent and NEOMA Business School

Abstract:

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Marketing; Non-Markovian processes; Econophysics

10.

Chinese Luxury Consumers: Motivation, Attitude and Behavior

Journal of Promotion Management, 2011
Posted: 11 Feb 2017
Ying Wang, Shaojing Sun and Yiping (Amy) Song
Independent, Fudan University and NEOMA Business School

Abstract:

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attitudes; Chinese consumers; luxury brand; segmentation

11.

Leveraging Matching and Competition Information to Design Effective Paid Search Ads

Posted: 08 Aug 2014
Shuai Yang, Joseph Pancras and Yiping (Amy) Song
Donghua University, University of Connecticut - Department of Marketing and NEOMA Business School

Abstract:

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Paid Search Advertising; Click-through Rate; Exact Matching; Semantic Matching; Online Competition