Yiping (Amy) Song

NEOMA Business School

professeur associé

59 rue Pierre Taittinger

Reims, 51061

France

  • NEOMA Business School

SCHOLARLY PAPERS

16

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2,504

TOTAL CITATIONS
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SSRN RANKINGS

Top 37,614

in Total Papers Citations

37

Scholarly Papers (16)

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1.

Uber Might Buy Me a Mercedes Benz: An Empirical Investigation of the Sharing Economy and Durable Goods Purchase

Number of pages: 48 Posted: 20 May 2017 Last Revised: 13 Nov 2019
Jing Gong, Brad N. Greenwood and Yiping (Amy) Song
University of Virginia - McIntire School of Commerce, George Mason University - Department of Information Systems and Operations Management and NEOMA Business School
Downloads 1,194 (36,527)
Citation 26

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sharing economy, platform, ridesharing, car sales, durable goods purchase, difference in difference

2.

Why are Customers Loyal in Sharing-Economy Services? A Relational Benefits Perspective

Number of pages: 42 Posted: 29 Aug 2016
Shuai Yang, Yiping (Amy) Song, Sixing Chen and Xin Xia
Donghua University, NEOMA Business School, Hunan University - College of Business Adminstration and Donghua University
Downloads 417 (144,338)

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Relationship marketing, Sharing-economy services, Relationship benefits, Commitment, Customer loyalty

3.

No Longer Riding Dirty: The Effect of Electric Vehicle Subsidies on the Diffusion of Emerging Technologies in Automobile Markets

Number of pages: 46 Posted: 07 May 2019 Last Revised: 19 Dec 2019
Xi Wu, Jing Gong, Brad N. Greenwood and Yiping (Amy) Song
Temple University, University of Virginia - McIntire School of Commerce, George Mason University - Department of Information Systems and Operations Management and NEOMA Business School
Downloads 310 (199,907)

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electric vehicles, government subsidy, difference in difference, automobile purchase

4.

Group-Buying Deal Popularity

Journal of Marketing, Vol. 78, No. 2, pp. 20-33, March 2014
Number of pages: 40 Posted: 18 Nov 2013 Last Revised: 05 Dec 2014
Xueming Luo, Michelle Andrews, Yiping (Amy) Song and Jaakko Aspara
Temple University, Emory University, NEOMA Business School and Hanken School of Economics
Downloads 272 (229,051)
Citation 10

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5.

Motivation for Luxury Consumption: Evidence from a Metropolitan City in China

Research in Consumer Behavior, ISBN: 978-0-85724-443-7
Number of pages: 11 Posted: 07 Feb 2017
Ying Wang, Shaojing Sun and Yiping (Amy) Song
Independent, Fudan University and NEOMA Business School
Downloads 177 (344,902)
Citation 1

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6.

Do Up-Displayed Eco-Friendly Products Always Perform Better? The Moderating Role of Psychological Distance

Journal of Business Research, Forthcoming
Number of pages: 15 Posted: 13 Apr 2020 Last Revised: 07 May 2020
Haizhong Wang, Manqiong Shen, Yiping (Amy) Song and Ian Phau
affiliation not provided to SSRN, affiliation not provided to SSRN, NEOMA Business School and Curtin University
Downloads 92 (570,684)

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eco-friendly products; environmental protection; Psychological Distance; metaphorical effect; heuristic processing

7.

What Shall I Learn? Two-Stage Decision Making Under Social Influence on Corporate E-Learning Platforms

Decision Support Systems, Forthcoming
Number of pages: 35 Posted: 08 Jun 2023
Yiping (Amy) Song, Lingling Zhang, Liye Ma and Indranil Bose
NEOMA Business School, China Europe International Business School, University of Maryland - Department of Marketing and Indian Institute of Management Ahmedabad
Downloads 35 (897,812)

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social influence information processing, ELM, group influence, platform design

8.

How Robot's Humanness Shapes Consumer Purchase Intentions to Hotels with Robot Service Personnel

Su Yunqi, Song Yiping, Zuo Peng, Lei Sisi (2024), How Robot’s Humanness Shapes Consumer Purchase Intentions to Hotels with Robot Service Personnel. Proceedings of the European Marketing Academy, 53rd, (119402)
Number of pages: 2 Posted: 08 Apr 2024 Last Revised: 22 Nov 2024
Yunqi (Milly) Su, Yiping (Amy) Song, Peng Zuo and Sisi Lei
Neoma Business School, NEOMA Business School, Shanghai University of International Business and Economics and Shanghai University of International Business and Economics
Downloads 7 (1,210,794)

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Service robots, Robot humanness, Consumption type

9.

The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives

Yiping (Amy) Song, Chee Wei (David) Phang, Shuai Yang & Xueming Luo (2018) The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives, International Journal of Electronic Commerce, 22:3, 349-385
Posted: 04 Nov 2018
Yiping (Amy) Song, Chee Wei Phang, Shuai Yang and Xueming Luo
NEOMA Business School, Nottingham University Business School, Donghua University and Temple University

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Competitor Targeting, Contextual Targeting, Google AdSense, Information Incongruity, Online Advertising, Promotional Incentives, Strategic Advertising

10.

Counterfeiting: Friend or Foe of Luxury Brands? An Examination of Chinese Consumers’ Attitudes Toward Counterfeit Luxury Brands

Journal of Global Marketing, 2013
Posted: 11 Feb 2017 Last Revised: 12 Jul 2018
Ying Wang and Yiping (Amy) Song
Independent and NEOMA Business School

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Brand, consumer behavior, counterfeits, global brand, luxury goods

11.

The Effect of Social Cues on Marketing Decisions

Physica A, 2012
Posted: 11 Feb 2017 Last Revised: 12 Jul 2018
H.G.E. Hentschel, Jiening Pan, Fereydoon Family, Zhenyu Zhang and Yiping (Amy) Song
Emory University, Emory University, Independent, Independent and NEOMA Business School

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Marketing; Non-Markovian processes; Econophysics

12.

Chinese Luxury Consumers: Motivation, Attitude and Behavior

Journal of Promotion Management, 2011
Posted: 11 Feb 2017
Ying Wang, Shaojing Sun and Yiping (Amy) Song
Independent, Fudan University and NEOMA Business School

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attitudes; Chinese consumers; luxury brand; segmentation

13.

Leveraging Matching and Competition Information to Design Effective Paid Search Ads

Posted: 08 Aug 2014
Shuai Yang, Joseph Pancras and Yiping (Amy) Song
Donghua University, University of Connecticut - Department of Marketing and NEOMA Business School

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Paid Search Advertising; Click-through Rate; Exact Matching; Semantic Matching; Online Competition

14.

Self-Presentation in Action: Platform Intimacy as a Driver of Green Advertising Success on Social Media

Number of pages: 35
Jiming Wu, Yiping (Amy) Song, Xianglan Nan and Shuyi Hao
Neoma Business School, NEOMA Business School, Macquarie University, Macquarie Business School and ICN Business School
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Social media advertising, Green advertising, Platform intimacy, Self-presentation, Advertising effectiveness

15.

Beyond Beauty: Exploring the Primacy of Freshness in Consumer Selection of Natural Fresh Foods

Number of pages: 1
Jiming Wu, Yiping (Amy) Song, Peng Zuo and Kexin Yan
Neoma Business School, NEOMA Business School, Shanghai University of International Business and Economics and Shanghai University of International Business and Economics
Downloads 0

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Food and health decision making, perceived aesthetics, health consciousness, human care

16.

Social likes on Greenness: the Effect of Platform Intimacy on the Needs for Social Identities

Number of pages: 1
Jiming Wu, Yiping (Amy) Song and Shuyi Hao
Neoma Business School, NEOMA Business School and ICN Business School
Downloads 0

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social intimacy, social identity theory, sustainability, personal branding on social media