P.O. Box 10 34 43
L 7,1
D-68034 Mannheim, 68034
Germany
ZEW – Leibniz Centre for European Economic Research
SSRN RANKINGS
in Total Papers Citations
Brand Equity, Firm Profitability, Intellectual Property Rights, Trademarks
Intangible capital, productivity, R&D, marketing, firm-specific human capital, organizational capital, patents, trademarks
effectiveness of patents, trade secrets, innovation, protection strategies
innovation performance; brands; trademarks; innovation; Germany
intangible assets, economic growth, sector
Intellectual Property Rights, Trademarks, Reputation, Innovation
Trademarks, product differentiation, innovation, services