Dirk Crass

ZEW – Leibniz Centre for European Economic Research

P.O. Box 10 34 43

L 7,1

D-68034 Mannheim, 68034

Germany

  • ZEW – Leibniz Centre for European Economic Research

SCHOLARLY PAPERS

8

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929

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16

CROSSREF CITATIONS

22

Scholarly Papers (8)

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1.

The Dynamic Relationship between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations

Downloads 271 (158,607)
Citation 5

The Dynamic Relationship between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations

USPTO Economic Working Paper 2016-1
Number of pages: 34 Posted: 06 Oct 2016
Dirk Crass, Dirk Czarnitzki and Andrew Toole
ZEW – Leibniz Centre for European Economic Research, KU Leuven - Department of Managerial Economics, Strategy, and Innovation and United States Patent and Trademark Office
Downloads 142 (283,651)
Citation 1

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Brand Equity, Firm Profitability, Intellectual Property Rights, Trademarks

The Dynamic Relationship between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations

ZEW - Centre for European Economic Research Discussion Paper No. 16-04
Number of pages: 35 Posted: 05 Apr 2016
Dirk Crass, Dirk Czarnitzki and Andrew Toole
ZEW – Leibniz Centre for European Economic Research, KU Leuven - Department of Managerial Economics, Strategy, and Innovation and United States Patent and Trademark Office
Downloads 72 (446,799)
Citation 4

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Brand Equity, Firm Profitability, Intellectual Property Rights, Trademarks

The Dynamic Relationship between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations

Number of pages: 35 Posted: 01 Feb 2016
Dirk Crass, Dirk Czarnitzki and Andrew Toole
ZEW – Leibniz Centre for European Economic Research, KU Leuven - Department of Managerial Economics, Strategy, and Innovation and United States Patent and Trademark Office
Downloads 57 (503,829)
Citation 2

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Brand Equity, Firm Profitability, Intellectual Property Rights, Trademarks

2.

Intangible Assets and Firm-Level Productivity

ZEW - Centre for European Economic Research Discussion Paper No. 14-120
Number of pages: 45 Posted: 10 Feb 2015
Dirk Crass and Bettina Peters
ZEW – Leibniz Centre for European Economic Research and Center for European Economic Research (ZEW)
Downloads 224 (190,747)
Citation 18

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Intangible capital, productivity, R&D, marketing, firm-specific human capital, organizational capital, patents, trademarks

3.

Protecting Innovation Through Patents and Trade Secrets: Determinants and Performance Impacts for Firms with a Single Innovation

ZEW - Centre for European Economic Research Discussion Paper No. 16-061
Number of pages: 47 Posted: 29 Sep 2016
Dirk Crass, Francisco Garcia-Valero, Francesco Pitton and Christian Rammer
ZEW – Leibniz Centre for European Economic Research, European Union Intellectual Property Office, VVA Europe Sprl and ZEW – Leibniz Centre for European Economic Research - Industrial Economics and International Management Research
Downloads 164 (251,559)
Citation 6

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effectiveness of patents, trade secrets, innovation, protection strategies

4.

The Impact of Brand Use on Innovation Performance – Empirical Results for Germany

ZEW - Centre for European Economic Research Discussion Paper No. 14-119
Number of pages: 36 Posted: 10 Feb 2015
Dirk Crass
ZEW – Leibniz Centre for European Economic Research
Downloads 79 (419,263)
Citation 3

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innovation performance; brands; trademarks; innovation; Germany

5.

Intangible Assets and Investments at the Sector Level – Empirical Evidence for Germany

ZEW - Centre for European Economic Research Discussion Paper No. 14-049
Number of pages: 50 Posted: 06 Aug 2014
Dirk Crass, Georg Licht and Bettina Peters
ZEW – Leibniz Centre for European Economic Research, ZEW - Leibniz Centre for European Economic Research and Center for European Economic Research (ZEW)
Downloads 61 (480,513)
Citation 5

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intangible assets, economic growth, sector

6.

Which Firms Use Trademarks – And Why? Representative Firm-Level Evidence from Germany

ZEW - Centre for European Economic Research Discussion Paper No. 14-118
Number of pages: 32 Posted: 10 Feb 2015
Dirk Crass
ZEW – Leibniz Centre for European Economic Research
Downloads 52 (516,846)
Citation 4

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Intellectual Property Rights, Trademarks, Reputation, Innovation

7.

Geographical Clustering and the Effectiveness of Public Innovation Programs

ZEW - Centre for European Economic Research Discussion Paper No. 16-083
Number of pages: 42 Posted: 14 Dec 2016
Dirk Crass, Christian Rammer and Birgit Aschhoff
ZEW – Leibniz Centre for European Economic Research, ZEW – Leibniz Centre for European Economic Research - Industrial Economics and International Management Research and ZEW – Leibniz Centre for European Economic Research
Downloads 39 (579,053)
Citation 1

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8.

Do Trademarks Diminish the Substitutability of Products in Innovative Knowledge-Intensive Services?

ZEW - Centre for European Economic Research Discussion Paper No. 13-061
Number of pages: 33 Posted: 02 Sep 2013
Dirk Crass and Franz Schwiebacher
ZEW – Leibniz Centre for European Economic Research and affiliation not provided to SSRN
Downloads 39 (579,053)
Citation 1

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Trademarks, product differentiation, innovation, services