Dirk Crass

ZEW – Leibniz Centre for European Economic Research

P.O. Box 10 34 43

L 7,1

D-68034 Mannheim, 68034

Germany

  • ZEW – Leibniz Centre for European Economic Research

SCHOLARLY PAPERS

8

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773

SSRN CITATIONS
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Top 29,397

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7

CROSSREF CITATIONS

20

Scholarly Papers (8)

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1.

The Dynamic Relationship between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations

Downloads 251 (135,240)
Citation 3

The Dynamic Relationship between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations

USPTO Economic Working Paper 2016-1
Number of pages: 34 Posted: 06 Oct 2016
Dirk Crass, Dirk Czarnitzki and Andrew A. Toole
ZEW – Leibniz Centre for European Economic Research, KU Leuven - Department of Managerial Economics, Strategy, and Innovation and US Patent and Trademark Office
Downloads 124 (251,826)
Citation 1

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Brand Equity, Firm Profitability, Intellectual Property Rights, Trademarks

The Dynamic Relationship between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations

ZEW - Centre for European Economic Research Discussion Paper No. 16-04
Number of pages: 35 Posted: 05 Apr 2016
Dirk Crass, Dirk Czarnitzki and Andrew A. Toole
ZEW – Leibniz Centre for European Economic Research, KU Leuven - Department of Managerial Economics, Strategy, and Innovation and US Patent and Trademark Office
Downloads 71 (363,524)
Citation 3

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Brand Equity, Firm Profitability, Intellectual Property Rights, Trademarks

The Dynamic Relationship between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations

Number of pages: 35 Posted: 01 Feb 2016
Dirk Crass, Dirk Czarnitzki and Andrew A. Toole
ZEW – Leibniz Centre for European Economic Research, KU Leuven - Department of Managerial Economics, Strategy, and Innovation and US Patent and Trademark Office
Downloads 56 (411,742)

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Brand Equity, Firm Profitability, Intellectual Property Rights, Trademarks

2.

Intangible Assets and Firm-Level Productivity

ZEW - Centre for European Economic Research Discussion Paper No. 14-120
Number of pages: 45 Posted: 10 Feb 2015
Dirk Crass and Bettina Peters
ZEW – Leibniz Centre for European Economic Research and Center for European Economic Research (ZEW)
Downloads 157 (207,924)
Citation 13

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Intangible capital, productivity, R&D, marketing, firm-specific human capital, organizational capital, patents, trademarks

3.

Protecting Innovation Through Patents and Trade Secrets: Determinants and Performance Impacts for Firms with a Single Innovation

ZEW - Centre for European Economic Research Discussion Paper No. 16-061
Number of pages: 47 Posted: 29 Sep 2016
Dirk Crass, Francisco Garcia-Valero, Francesco Pitton and Christian Rammer
ZEW – Leibniz Centre for European Economic Research, European Union Intellectual Property Office, VVA Europe Sprl and ZEW – Leibniz Centre for European Economic Research - Industrial Economics and International Management Research
Downloads 122 (253,935)
Citation 3

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effectiveness of patents, trade secrets, innovation, protection strategies

4.

The Impact of Brand Use on Innovation Performance – Empirical Results for Germany

ZEW - Centre for European Economic Research Discussion Paper No. 14-119
Number of pages: 36 Posted: 10 Feb 2015
Dirk Crass
ZEW – Leibniz Centre for European Economic Research
Downloads 67 (370,834)
Citation 1

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innovation performance; brands; trademarks; innovation; Germany

5.

Intangible Assets and Investments at the Sector Level – Empirical Evidence for Germany

ZEW - Centre for European Economic Research Discussion Paper No. 14-049
Number of pages: 50 Posted: 06 Aug 2014
Dirk Crass, Georg Licht and Bettina Peters
ZEW – Leibniz Centre for European Economic Research, Center for European Economic Research (ZEW) and Center for European Economic Research (ZEW)
Downloads 56 (405,603)
Citation 3

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intangible assets, economic growth, sector

6.

Which Firms Use Trademarks – And Why? Representative Firm-Level Evidence from Germany

ZEW - Centre for European Economic Research Discussion Paper No. 14-118
Number of pages: 32 Posted: 10 Feb 2015
Dirk Crass
ZEW – Leibniz Centre for European Economic Research
Downloads 47 (437,900)
Citation 4

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Intellectual Property Rights, Trademarks, Reputation, Innovation

7.

Do Trademarks Diminish the Substitutability of Products in Innovative Knowledge-Intensive Services?

ZEW - Centre for European Economic Research Discussion Paper No. 13-061
Number of pages: 33 Posted: 02 Sep 2013
Dirk Crass and Franz Schwiebacher
ZEW – Leibniz Centre for European Economic Research and affiliation not provided to SSRN
Downloads 37 (479,559)
Citation 1

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Trademarks, product differentiation, innovation, services

8.

Geographical Clustering and the Effectiveness of Public Innovation Programs

ZEW - Centre for European Economic Research Discussion Paper No. 16-083
Number of pages: 42 Posted: 14 Dec 2016
Dirk Crass, Christian Rammer and Birgit Aschhoff
ZEW – Leibniz Centre for European Economic Research, ZEW – Leibniz Centre for European Economic Research - Industrial Economics and International Management Research and ZEW – Leibniz Centre for European Economic Research
Downloads 36 (484,095)

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