Brent McFerran

Simon Fraser University (SFU) - Beedie School of Business

Assistant Professor, Marketing

8888 University Drive

Burnaby, British Colombia V5A 1S6

Canada

http://beedie.sfu.ca/profiles/BrentMcFerran

SCHOLARLY PAPERS

4

DOWNLOADS

443

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms

Journal of Marketing Research, 2017, 54 (3), 478-494.
Number of pages: 17 Posted: 13 Sep 2016 Last Revised: 29 Jul 2017
Wenbo Wang, Aradhna Krishna and Brent McFerran
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, University of Michigan, Stephen M. Ross School of Business and Simon Fraser University (SFU) - Beedie School of Business
Downloads 215 (142,000)

Abstract:

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sustainability, green marketing, corporate social responsibility, field experiment

2.

The Entourage Effect

Journal of Consumer Research, Forthcoming, University of Alberta School of Business Research Paper No. 2014-05
Number of pages: 51 Posted: 05 Apr 2014
Brent McFerran and Jennifer Argo
Simon Fraser University (SFU) - Beedie School of Business and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 161 (184,372)

Abstract:

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3.

Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices

Journal of Consumer Research, 42 (April 2016), 879-96
Number of pages: 18 Posted: 21 Mar 2016 Last Revised: 29 Jan 2017
Indiana University - Kelley School of Business - Department of Marketing, Simon Fraser University (SFU) - Beedie School of Business, Arizona State University (ASU) and University of British Columbia (UBC) - Sauder School of Business
Downloads 40 (424,979)

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ethical consumption, moral psychology, attribution theory, equity theory, prosocial behavior, income, poverty, welfare

4.

Mindful Matching: Ordinal versus Nominal Attributes

Forthcoming at the Journal of Marketing Research: Liu, Peggy J., Brent McFerran, and Kelly L. Haws, 'Mindful Matching: Ordinal versus Nominal Attributes.
Number of pages: 74 Posted: 22 Jul 2019
Peggy Liu, Brent McFerran and Kelly Haws
University of Pittsburgh, Simon Fraser University (SFU) - Beedie School of Business and Vanderbilt University - Marketing
Downloads 27 (483,233)

Abstract:

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matching, ordinal attributes, nominal attributes, joint consumption, social influence, decision making