Abhishek Borah

INSEAD

Boulevard de Constance

77305 Fontainebleau Cedex

France

SCHOLARLY PAPERS

7

DOWNLOADS

854

SSRN CITATIONS

12

CROSSREF CITATIONS

0

Scholarly Papers (7)

1.

Halo Effects in Social Media: Do Product Recalls Hurt or Help Rival Brands

Number of pages: 111 Posted: 22 Apr 2015 Last Revised: 08 Jan 2019
Abhishek Borah and Gerard J. Tellis
INSEAD and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 298 (126,045)
Citation 8

Abstract:

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Halo; Perverse Halo; Online Chatter; Product Recalls; Vector Autoregressive Models; Upward Halo; Downward Halo; Panel Vector AutoRegressive Models; Dynamic Responses

2.

Make, Buy, or Ally? Choice of and Payoff to Alternate Strategies for Innovations

Number of pages: 57 Posted: 06 Sep 2013
Abhishek Borah and Gerard J. Tellis
INSEAD and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 277 (136,063)

Abstract:

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Innovation, Announcements, Make, Buy, Ally, Payoff, Abnormal Returns, Content Analysis, Event Study

3.

Big Data Analysis of Volatility Spillovers of Brands across Social Media and Stock Market Performance

ERIM Report Series
Number of pages: 54 Posted: 02 Oct 2016 Last Revised: 09 Jan 2019
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), INSEAD, University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 105 (311,800)

Abstract:

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user-generated content, stock market performance, volatility, multivariate GARCH model, spillover effects, natural language processing.

4.

Understanding Influence of Marketing Thought on Practice: An Analysis of Business Journals Using Textual and Latent Dirichlet Allocation (LDA) Analysis

Number of pages: 55 Posted: 05 Mar 2018
INSEAD, University of Western Ontario - Richard Ivey School of Business and University of Western Ontario, Richard Ivey School of Business
Downloads 99 (324,187)
Citation 2

Abstract:

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Marketing Topics, Practice, Harvard Business Review, Management Science, MIT Sloan Management Review, Topic Modeling, Historical Analysis, latent Dirichlet allocation (LDA)

5.

Fields of Gold: Generating Relevant and Credible Insights Via Web Scraping and APIs

Number of pages: 66 Posted: 07 Apr 2021
Erasmus University Rotterdam (EUR), INSEAD, Tilburg University and University of Oxford - Said Business School
Downloads 75 (383,853)

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web scraping, application programming interface (APIs), field data, research credibility, reproducibility, replicability, generalizability, ecological value, research methods, workflow, open science, open data

6.

Improvised Marketing Interventions in Social Media

https://journals.sagepub.com/doi/10.1177/0022242919899383
Posted: 11 Feb 2021
INSEAD, University of Leeds - Faculty of Business, University of New South Wales, Harvard Business School and Imperial College London

Abstract:

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firm value, humor, improvisation, improvised marketing interventions, social media, virality

7.

Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations

Marketing Science, Vol. 33, No. 1, 2014; pp. 114-133; DOI: 10.1287/mksc.2013.0818
Posted: 28 Feb 2014
Abhishek Borah and Gerard J. Tellis
INSEAD and University of Southern California - Marshall School of Business, Department of Marketing

Abstract:

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innovation, announcements, make, buy, ally, content analysis, event study, stock market returns