Abhishek Borah

INSEAD

Boulevard de Constance

77305 Fontainebleau Cedex

France

SCHOLARLY PAPERS

8

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1,903

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10

Scholarly Papers (8)

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1.

Halo Effects in Social Media: Do Product Recalls Hurt or Help Rival Brands

Number of pages: 111 Posted: 22 Apr 2015 Last Revised: 08 Jan 2019
Abhishek Borah and Gerard J. Tellis
INSEAD and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 452 (136,760)
Citation 8

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Halo; Perverse Halo; Online Chatter; Product Recalls; Vector Autoregressive Models; Upward Halo; Downward Halo; Panel Vector AutoRegressive Models; Dynamic Responses

2.

Make, Buy, or Ally? Choice of and Payoff to Alternate Strategies for Innovations

Number of pages: 57 Posted: 06 Sep 2013
Abhishek Borah and Gerard J. Tellis
INSEAD and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 430 (144,900)

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Innovation, Announcements, Make, Buy, Ally, Payoff, Abnormal Returns, Content Analysis, Event Study

3.

Measuring Consumer Visual Interest Using Millions of Text and Image Search

INSEAD Working Paper No. 2023/01/MKT
Number of pages: 63 Posted: 11 Dec 2022 Last Revised: 15 Jan 2024
Clement Bellet, Abhishek Borah and David Dubois
Erasmus University Rotterdam (EUR), INSEAD and INSEAD
Downloads 376 (168,771)

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visual interest, big data, online search, competitive analysis

4.

Myopic Price Promotions in IPOs: Evidence from Ride-Hailing Platforms

Number of pages: 58 Posted: 22 Nov 2022
Abhishek Borah, Maxime C. Cohen and Dmitry Mitrofanov
INSEAD, Desautels Faculty of Management, McGill University and Boston College, Carroll School of Management
Downloads 253 (256,948)

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IPO, pre-IPO performance, price promotions, pricing, marketing-finance interface, customized marketing, online platforms, natural experiment

5.

Understanding Influence of Marketing Thought on Practice: An Analysis of Business Journals Using Textual and Latent Dirichlet Allocation (LDA) Analysis

Number of pages: 55 Posted: 05 Mar 2018
Abhishek Borah, Xin (Shane) Wang and Jun Hyun (Joseph) Ryoo
INSEAD, University of Western Ontario - Richard Ivey School of Business and University of Western Ontario, Richard Ivey School of Business
Downloads 204 (316,320)
Citation 2

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Marketing Topics, Practice, Harvard Business Review, Management Science, MIT Sloan Management Review, Topic Modeling, Historical Analysis, latent Dirichlet allocation (LDA)

6.

Big Data Analysis of Volatility Spillovers of Brands across Social Media and Stock Market Performance

ERIM Report Series
Number of pages: 54 Posted: 02 Oct 2016 Last Revised: 09 Jan 2019
Myrthe Dieijen, Abhishek Borah, Gerard J. Tellis and Philip Hans Franses
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), INSEAD, University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 188 (341,005)

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user-generated content, stock market performance, volatility, multivariate GARCH model, spillover effects, natural language processing.

7.

Improvised Marketing Interventions in Social Media

https://journals.sagepub.com/doi/10.1177/0022242919899383
Posted: 11 Feb 2021
Abhishek Borah, Sourindra Banerjee, Yu-Ting Lin, Apurv Jain and Andreas B. Eisingerich
INSEAD, University of Leeds - Faculty of Business, University of New South Wales, MacroXStudio and Imperial College London

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firm value, humor, improvisation, improvised marketing interventions, social media, virality

8.

Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations

Marketing Science, Vol. 33, No. 1, 2014; pp. 114-133; DOI: 10.1287/mksc.2013.0818
Posted: 28 Feb 2014
Abhishek Borah and Gerard J. Tellis
INSEAD and University of Southern California - Marshall School of Business, Department of Marketing

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innovation, announcements, make, buy, ally, content analysis, event study, stock market returns