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Halo; Perverse Halo; Online Chatter; Product Recalls; Vector Autoregressive Models; Upward Halo; Downward Halo; Panel Vector AutoRegressive Models; Dynamic Responses
Innovation, Announcements, Make, Buy, Ally, Payoff, Abnormal Returns, Content Analysis, Event Study
user-generated content, stock market performance, volatility, multivariate GARCH model, spillover effects, natural language processing.
Marketing Topics, Practice, Harvard Business Review, Management Science, MIT Sloan Management Review, Topic Modeling, Historical Analysis, latent Dirichlet allocation (LDA)
innovation, announcements, make, buy, ally, content analysis, event study, stock market returns
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