Lucia Arruda

Pontifical Catholic University of Campinas

Campinas, Sao Paulo

Brazil

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Scholarly Papers (1)

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A Neuromarketing Study of Consumer Satisfaction

Number of pages: 31 Posted: 08 Sep 2013
Armando da Rocha, Fábio Rocha and Lucia Arruda
Research on Artificial and Natural Intelligence (RANI), Research on Artificial and Natural Intelligence (RANI) and Pontifical Catholic University of Campinas
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Abstract:

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neuromarketing, consumer satisfaction, EEG mapping, decision-making modeling, aesthetic treatment