Ya-Hui Wang

National Chin-Yi University of Technology

China

  • National Chin-Yi University of Technology

SCHOLARLY PAPERS

5

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11,347

TOTAL CITATIONS

1

Scholarly Papers (5)

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1.

The Relationship between Brand Image and Purchase Intention: Evidence from Award Winning Mutual Funds

The International Journal of Business and Finance Research, Vol. 8 (2) pp. 27-40, 2014
Number of pages: 14 Posted: 02 Feb 2014
Ya-Hui Wang and Cing-Fen Tsai
National Chin-Yi University of Technology and National Chin-Yi University of Technology
Downloads 10,801 (1,090)
Citation 1

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Brand Image, Perceived Quality, Perceived Risk, Perceived Value, Purchase Intention

2.

Does Winning an Award Affect Investors’ Brand Preference and Purchase Intention?

International Journal of Management and Marketing Research, v. 8 (1) p. 57-64, 2015
Number of pages: 8 Posted: 06 Feb 2016
Ya-Hui Wang
National Chin-Yi University of Technology
Downloads 184 (355,637)

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Brand Image, Perceived Quality, Brand Preference, Purchase Intention

3.

All You Can Eat: Behavioral Evidence from Taiwan

International Journal of Management and Marketing Research, v. 7 (2) p. 29-37, 2014
Number of pages: 9 Posted: 06 Feb 2016
Ya-Hui Wang
National Chin-Yi University of Technology
Downloads 152 (419,943)

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All-You-Can-Eat Buffet, Theory of Planned Behavior

4.

Does Investment Experience Influence Fund Investors’ Perceived Value and Purchase Intention?

Global Journal of Business Research, v. 9 (2) p. 87-93, 2015
Number of pages: 8 Posted: 08 Feb 2016
Ya-Hui Wang
National Chin-Yi University of Technology
Downloads 110 (541,744)

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Information Richness, Perceived Quality, Perceived Risk, Perceived Value, Purchase Intention

5.

Does Online Trading Affect Investors’ Trading Intention?

The International Journal of Business and Finance Research, v. 8 (5) p. 71-79, 2014
Number of pages: 10 Posted: 12 Dec 2014
Ya-Hui Wang
National Chin-Yi University of Technology
Downloads 100 (580,978)

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Online Trading, Illusion of Knowledge, Illusion of Control, Information Processing Cost