Melissa Hylton

University of Massachusetts Amherst

Department of Operations and Information Managemen

Amherst, MA 01003

United States

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Scholarly Papers (1)

1.

Facilitating Sponsorship Channels in the Business Model of Motor Sports

Journal of Marketing Channels, 19(3), pp.173-192, 2012
Number of pages: 18 Posted: 11 Sep 2013
Joe Cobbs and Melissa Hylton
Northern Kentucky University - College of Business and University of Massachusetts Amherst
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Abstract:

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business model, motor sports, Formula One, NASCAR, sports marketing, sponsorship, B2B Marketing Channel