Mark Groza

Northern Illinois University

1425 W. Lincoln Hwy

Dekalb, IL 60115-2828

United States

SCHOLARLY PAPERS

5

DOWNLOADS

362

SSRN CITATIONS
Rank 43,705

SSRN RANKINGS

Top 43,705

in Total Papers Citations

2

CROSSREF CITATIONS

12

Scholarly Papers (5)

1.

The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing

Journal of Global Marketing, 27(4), 247-261.
Number of pages: 33 Posted: 06 Apr 2014 Last Revised: 23 Aug 2014
Jonathan A. Jensen, Joe Cobbs and Mark Groza
University of North Carolina at Chapel Hill, Northern Kentucky University - College of Business and Northern Illinois University
Downloads 111 (268,405)

Abstract:

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Formula One, F1, media, advertising, sports marketing, motorsports, niche portfolio, international sports, global marketing

2.

Brand Spillover Effects within a Sponsor Portfolio: The Interaction of Image Congruence and Portfolio Size

Marketing Management Journal, 25(2), 107-122.
Number of pages: 21 Posted: 24 Feb 2016
Joe Cobbs, Mark Groza and Gregg Rich
Northern Kentucky University - College of Business, Northern Illinois University and University of Georgia
Downloads 102 (284,628)

Abstract:

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sponsorship, sports marketing, brand, brand portfolio, advertising

3.

Managing a Sponsored Brand: The Importance of Sponsorship Portfolio Congruence

International Journal of Advertising, 31(1), pp. 63-84, 2012
Number of pages: 22 Posted: 11 Sep 2013
Mark Groza, Joe Cobbs and Tobias Schaefers
Northern Illinois University, Northern Kentucky University - College of Business and Copenhagen Business School - Department of Marketing
Downloads 75 (344,343)
Citation 1

Abstract:

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advertising, sponsorship, sports marketing

4.

Warning Flags on the Race Track: The Global Markets' Verdict on F1 Sponsorship

Journal of Advertising Research, 52(1), pp. 74-86, 2012
Number of pages: 21 Posted: 11 Sep 2013
Joe Cobbs, Mark Groza and Stephen W. Pruitt
Northern Kentucky University - College of Business, Northern Illinois University and University of Missouri at Kansas City - Department of Finance, Information Management, and Strategy
Downloads 73 (349,502)
Citation 1

Abstract:

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Formula 1, Formula One, sponsorship, event study, motor sports, international marketing, shareholder wealth

5.

Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements

Journal of Marketing Theory and Practice (in-press), doi.org/10.1080/10696679.2020.1768869
Number of pages: 22 Posted: 15 Jul 2020
Joe Cobbs, Tobias Schaefers and Mark Groza
Northern Kentucky University - College of Business, Copenhagen Business School - Department of Marketing and Northern Illinois University
Downloads 1 (706,682)

Abstract:

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Sponsorship; Marketing communication; Construal level theory; Sports marketing; Press release