Mark Groza

Northern Illinois University

1425 W. Lincoln Hwy

Dekalb, IL 60115-2828

United States

SCHOLARLY PAPERS

4

DOWNLOADS

335

SSRN CITATIONS
Rank 41,957

SSRN RANKINGS

Top 41,957

in Total Papers Citations

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing

Journal of Global Marketing, 27(4), 247-261.
Number of pages: 33 Posted: 06 Apr 2014 Last Revised: 23 Aug 2014
Jonathan A. Jensen, Joe Cobbs and Mark Groza
University of North Carolina at Chapel Hill, Northern Kentucky University - College of Business and Northern Illinois University
Downloads 110 (248,424)

Abstract:

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Formula One, F1, media, advertising, sports marketing, motorsports, niche portfolio, international sports, global marketing

2.

Brand Spillover Effects within a Sponsor Portfolio: The Interaction of Image Congruence and Portfolio Size

Marketing Management Journal, 25(2), 107-122.
Number of pages: 21 Posted: 24 Feb 2016
Joe Cobbs, Mark Groza and Gregg Rich
Northern Kentucky University - College of Business, Northern Illinois University and University of Georgia
Downloads 81 (303,176)

Abstract:

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sponsorship, sports marketing, brand, brand portfolio, advertising

3.

Warning Flags on the Race Track: The Global Markets' Verdict on F1 Sponsorship

Journal of Advertising Research, 52(1), pp. 74-86, 2012
Number of pages: 21 Posted: 11 Sep 2013
Joe Cobbs, Mark Groza and Stephen W. Pruitt
Northern Kentucky University - College of Business, Northern Illinois University and University of Missouri at Kansas City - Department of Finance, Information Management, and Strategy
Downloads 73 (322,110)

Abstract:

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Formula 1, Formula One, sponsorship, event study, motor sports, international marketing, shareholder wealth

4.

Managing a Sponsored Brand: The Importance of Sponsorship Portfolio Congruence

International Journal of Advertising, 31(1), pp. 63-84, 2012
Number of pages: 22 Posted: 11 Sep 2013
Mark Groza, Joe Cobbs and Tobias Schaefers
Northern Illinois University, Northern Kentucky University - College of Business and Copenhagen Business School - Department of Marketing
Downloads 71 (327,008)

Abstract:

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advertising, sponsorship, sports marketing