Ekaterina Karniouchina

Mills College

5000 MacArthur Boulevard

Oakland, CA 94613-1301

United States

SCHOLARLY PAPERS

4

DOWNLOADS

385

SSRN CITATIONS

4

CROSSREF CITATIONS

4

Scholarly Papers (4)

1.
Downloads 189 (196,385)
Citation 4

The Case for Product Placement

Rutgers Business Review, Vol. 1, No. 1, 2016
Number of pages: 7 Posted: 23 Jul 2017
Ekaterina Karniouchina, Can Uslay and Grigori Erenburg
Mills College, Rutgers Business School and University of Western Ontario - King's University College
Downloads 147 (243,865)
Citation 1

Abstract:

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Movies, product placement, stock returns

The Case for Product Placement

Rutgers Business Review, Vol. 1, No. 1, 2016
Number of pages: 7 Posted: 14 Feb 2018
Ekaterina Karniouchina, Can Uslay and Grigori Erenburg
Mills College, Rutgers Business School and University of Western Ontario - King's University College
Downloads 42 (513,390)
Citation 1

Abstract:

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product placement, marketing effectiveness, advertising

2.

Do Businesses Get Stuck in the Middle? The Peril of Intermediate Market Share

Number of pages: 35 Posted: 16 Dec 2019
Can Uslay, Ekaterina Karniouchina, Ayca Altintig and Martin Reeves
Rutgers Business School, Mills College, Claremont Colleges - Peter F. Drucker Graduate School of Management and Boston Consulting Group
Downloads 125 (275,759)
Citation 1

Abstract:

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Market Share, Stuck in the Middle, Generalist, Specialist, Financial Performance, Industrial Organization, Empirical Generalization

3.

(When) Can Social Media Buzz Data Replace Traditional Surveys for Sales Forecasting?

Rutgers Business Review, Vol. 5, No. 1, 2020, pp.43-60.
Number of pages: 18 Posted: 28 Jul 2020
Yuying Shi, Ekaterina Karniouchina and Can Uslay
Texas A&M University (TAMU), Commerce, Mills College and Rutgers Business School
Downloads 67 (408,173)

Abstract:

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big data, social media, marketing, marketing research

4.

Is New Product Development Impacted by the Manager’s Gender? The Case of Motion Pictures

Rutgers Business Review, Vol. 5, No. 3, 2020, pp.326-341.
Number of pages: 16 Posted: 30 Apr 2021
Ekaterina Karniouchina, Carol Theokary, Lorien Rice, Can Uslay and Siobhan Reilly
Mills College, Mills College, Mills College, Rutgers Business School and Mills College
Downloads 4 (748,762)

Abstract:

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innovation, new product development, gender