Ekaterina Karniouchina

Mills College

5000 MacArthur Boulevard

Oakland, CA 94613-1301

United States

SCHOLARLY PAPERS

3

DOWNLOADS

241

SSRN CITATIONS

4

CROSSREF CITATIONS

4

Scholarly Papers (3)

1.
Downloads 133 (237,684)
Citation 4

The Case for Product Placement

Rutgers Business Review, Vol. 1, No. 1, 2016
Number of pages: 7 Posted: 23 Jul 2017
Ekaterina Karniouchina, Can Uslay and Grigori Erenburg
Mills College, Rutgers Business School and University of Western Ontario - King's University College
Downloads 94 (306,110)
Citation 1

Abstract:

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Movies, product placement, stock returns

The Case for Product Placement

Rutgers Business Review, Vol. 1, No. 1, 2016
Number of pages: 7 Posted: 14 Feb 2018
Ekaterina Karniouchina, Can Uslay and Grigori Erenburg
Mills College, Rutgers Business School and University of Western Ontario - King's University College
Downloads 39 (480,555)
Citation 1

Abstract:

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product placement, marketing effectiveness, advertising

2.

Do Businesses Get Stuck in the Middle? The Peril of Intermediate Market Share

Number of pages: 35 Posted: 16 Dec 2019
Can Uslay, Ekaterina Karniouchina, Ayca Altintig and Martin Reeves
Rutgers Business School, Mills College, Claremont Colleges - Peter F. Drucker Graduate School of Management and Boston Consulting Group
Downloads 99 (293,843)
Citation 1

Abstract:

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Market Share, Stuck in the Middle, Generalist, Specialist, Financial Performance, Industrial Organization, Empirical Generalization

3.

(When) Can Social Media Buzz Data Replace Traditional Surveys for Sales Forecasting?

Rutgers Business Review, Vol. 5, No. 1, 2020, pp.43-60.
Number of pages: 18 Posted: 28 Jul 2020
Yuying Shi, Ekaterina Karniouchina and Can Uslay
Texas A&M University (TAMU), Commerce, Mills College and Rutgers Business School
Downloads 9 (648,073)

Abstract:

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big data, social media, marketing, marketing research