Ekaterina Karniouchina

Mills College

5000 MacArthur Boulevard

Oakland, CA 94613-1301

United States

Learn more about SSRN Profiles

SCHOLARLY PAPERS

6

DOWNLOADS

784

SSRN CITATIONS

4

CROSSREF CITATIONS

4

Feedback

Scholarly Papers (6)

Sort by:

Actions:

View:
Selected
Original List
All Versions Hide All Versions
All Abstracts Hide All Abstracts

(Rank)

1.

The Case for Product Placement

Downloads 380 (122,769)

Citation 4

2

The Case for Product Placement

Rutgers Business Review, Vol. 1, No. 1, 2016

Number of pages: 7 Posted: 23 Jul 2017

Ekaterina Karniouchina, Can Uslay and Grigori Erenburg

Mills College, Rutgers Business School and University of Western Ontario - King's University College

Downloads 303 (156,093)

Citation 1

Abstract:

The Case for Product Placement

Rutgers Business Review, Vol. 1, No. 1, 2016

Number of pages: 7 Posted: 14 Feb 2018

Ekaterina Karniouchina, Can Uslay and Grigori Erenburg

Mills College, Rutgers Business School and University of Western Ontario - King's University College

Downloads 77 (479,674)

Citation 1

Abstract:

2.

Do Businesses Get Stuck in the Middle? The Peril of Intermediate Market Share

Number of pages: 35 Posted: 16 Dec 2019

Can Uslay, Ekaterina Karniouchina, Ayca Altintig and Martin Reeves

Rutgers Business School, Mills College, Claremont Colleges - Peter F. Drucker Graduate School of Management and Boston Consulting Group

Downloads 186 (249,656)

Citation 1

Abstract:

3.

(When) Can Social Media Buzz Data Replace Traditional Surveys for Sales Forecasting?

Rutgers Business Review, Vol. 5, No. 1, 2020, pp.43-60.

Number of pages: 18 Posted: 28 Jul 2020

Yuying Shi, Ekaterina Karniouchina and Can Uslay

Texas A&M University (TAMU), Commerce, Mills College and Rutgers Business School

Downloads 113 (371,151)

Abstract:

4.

Rising on the Storm: A Comparison of the Characteristics of Entrepreneurs and New Ventures During and Before the COVID-19 Pandemic

Rutgers Business Review, Vol. 6, No. 3, 2021, pp 244-262, Forthcoming

Number of pages: 19 Posted: 20 Jul 2022

Monserrat Garcia, Joanna Poz-Molesky, Can Uslay and Ekaterina Karniouchina

Mills College, Mills College, Rutgers Business School and Mills College

Downloads 50 (587,498)

Abstract:

5.

Service Sector in the Era of Covid-19: Emerging Consumer Trends and Service Design Adaptations

Rutgers Business Review, Vol. 7, No. 1, 2022, pp. 30-44

Number of pages: 15 Posted: 22 Jul 2022

Ekaterina Karniouchina, Carol Theokary, Kumar Sarangee, Jeremy Morgan and Can Uslay

Mills College, Mills College, affiliation not provided to SSRN, Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick and Rutgers Business School

Downloads 28 (718,851)

Abstract:

6.

Is New Product Development Impacted by the Manager’s Gender? The Case of Motion Pictures

Rutgers Business Review, Vol. 5, No. 3, 2020, pp.326-341.

Number of pages: 16 Posted: 30 Apr 2021

Ekaterina Karniouchina, Carol Theokary, Lorien Rice, Can Uslay and Siobhan Reilly

Mills College, Mills College, Mills College, Rutgers Business School and Mills College

Downloads 27 (726,066)

Abstract:

Feedback