Jeff Joireman

Washington State University - Department of Marketing

382 Todd Addition

Pullman, WA 99164

United States

SCHOLARLY PAPERS

2

DOWNLOADS

410

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Images Paired with Concrete Claims Improve Skeptical Consumers’ Responses to Advertising Promoting a Firm’s Good Deeds

Journal of Marketing Communications, Forthcoming
Number of pages: 38 Posted: 13 Sep 2013 Last Revised: 22 May 2016
Jeff Joireman, Richie Liu and Ioannis Kareklas
Washington State University - Department of Marketing, Washington State University and State University of New York at Albany
Downloads 410 (71,405)

Abstract:

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advertising skepticism; advertising effectiveness; vague versus concrete advertising claims; use of images in advertising; corporate social responsibility advertising

2.

When Do Customers Offer Firms a 'Second Chance' Following a Double Deviation? The Impact of Inferred Firm Motives on Customer Revenge and Reconciliation

Journal of Retailing, 89 (3), 315-37, 2013
Posted: 09 Jun 2015
Washington State University - Department of Marketing, HEC Paris, University of Idaho and Washington State University, Vancouver

Abstract:

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