So Yeon Chun

INSEAD - Technology and Operations Management

Boulevard de Constance

77 305 Fontainebleau Cedex

France

  • INSEAD - Technology and Operations Management

SCHOLARLY PAPERS

8

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SSRN CITATIONS
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Top 40,516

in Total Papers Citations

4

CROSSREF CITATIONS

14

Scholarly Papers (8)

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1.

Strategic Consumers, Revenue Management, and the Design of Loyalty Programs

Georgetown McDonough School of Business Research Paper No. 2606791
Number of pages: 46 Posted: 18 May 2015 Last Revised: 24 Jun 2018
So Yeon Chun and Anton Ovchinnikov
INSEAD - Technology and Operations Management and Smith School of Business - Queen's University
Downloads 843 (40,789)
Citation 8

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marketing-operations interface, strategic consumer behavior, loyalty (reward) programs, premium status, revenue management

2.

Risk-Based Loan Pricing: Portfolio Optimization Approach with Marginal Risk Contribution

Georgetown McDonough School of Business Research Paper No. 2888961 Forthcoming at Management Science
Number of pages: 42 Posted: 22 Dec 2016 Last Revised: 12 Apr 2019
So Yeon Chun and Miguel Lejeune
INSEAD - Technology and Operations Management and George Washington University
Downloads 519 (76,639)

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pricing, revenue management, credit risk, marginal risk, Value-at-Risk, Conditional Value-at-Risk, willingness-to-pay, mixed-integer nonlinear stochastic programming

3.

Loyalty Program Liabilities and Point Values

Stanford University Graduate School of Business Research Paper No. 17-20
Number of pages: 39 Posted: 28 Feb 2017 Last Revised: 01 Aug 2018
So Yeon Chun, Dan Iancu and Nikolaos Trichakis
INSEAD - Technology and Operations Management, Stanford Graduate School of Business and Massachusetts Institute of Technology (MIT)
Downloads 323 (131,804)
Citation 7

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Dynamic programming, Operations-Accounting-finance Interface, Loyalty (reward) program, Profit, Liability

4.

When Friends Become Competitors: The Design of Resource Exchange Alliances

Georgetown McDonough School of Business Research Paper
Number of pages: 51 Posted: 13 Sep 2013 Last Revised: 13 Nov 2015
So Yeon Chun, Anton Kleywegt and Alexander Shapiro
INSEAD - Technology and Operations Management, Georgia Institute of Technology - School of Industrial and Systems Engineering and Georgia Institute of Technology - The H. Milton Stewart School of Industrial & Systems Engineering (ISyE)
Downloads 223 (190,880)

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alliance, resource exchange, pricing, revenue management, stochastic mathematical programming with equilibrium constraints, non-cooperative game

5.

Dynamic Pricing with Point Redemption

Downloads 180 (231,703)
Citation 3

Dynamic Pricing with Point Redemption

Georgetown McDonough School of Business Research Paper No. 3143850, Ross School of Business Paper No. 1377
Number of pages: 46 Posted: 20 Mar 2018
Hakjin Chung, Hyun-Soo Ahn and So Yeon Chun
College of Business, Korea Advanced Institute of Science and Technology (KAIST), University of Michigan, Stephen M. Ross School of Business and INSEAD - Technology and Operations Management
Downloads 125 (311,756)
Citation 3

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Dynamic Pricing, Reward Point Redemption, Consumer Choice

Dynamic Pricing with Point Redemption

Manufacturing & Service Operations Management, Forthcoming, KAIST College of Business Working Paper Series No. 2019-013
Number of pages: 61 Posted: 30 Jul 2019 Last Revised: 21 Oct 2021
Hakjin Chung, Hyun-Soo Ahn and So Yeon Chun
College of Business, Korea Advanced Institute of Science and Technology (KAIST), University of Michigan, Stephen M. Ross School of Business and INSEAD - Technology and Operations Management
Downloads 55 (510,622)
Citation 1

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Dynamic Pricing, Reward Point Redemption, Consumer Choice

6.

Loyalty Currency and Mental Accounting: Do Consumers Treat Points Like Money?

Number of pages: 35 Posted: 14 Dec 2021
Freddy Lim, So Yeon Chun and Ville Satopää
INSEAD - Decision Sciences, INSEAD - Technology and Operations Management and INSEAD - Technology and Operations Management
Downloads 107 (346,175)

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payment choice, pricing in money or points, mental accounting, the reference effect, point currency, loyalty program

7.

Modified Distribution-Free Goodness of Fit Test Statistic

Georgetown McDonough School of Business Research Paper No. 2697843
Number of pages: 17 Posted: 03 Dec 2015 Last Revised: 25 Dec 2015
So Yeon Chun, Michael Browne and Alexander Shapiro
INSEAD - Technology and Operations Management, Ohio State University (OSU) and Georgia Institute of Technology - The H. Milton Stewart School of Industrial & Systems Engineering (ISyE)
Downloads 84 (403,303)

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covariance structures, distribution-free test statistic, asymptotics, chisquare distribution, ill-conditioned problem

8.

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Stourm, Valeria, Scott Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan (2020) Marketing Letters, published online June 2, 2020.
Number of pages: 16 Posted: 18 Sep 2020
Valeria Stourm, Scott Neslin, Eric Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen K. Kopalle, Young-Hoon Park, David Restrepo-Amariles, Raphael Thomadsen, Yuping Liu‐Thompkins and Rajkumar Venkatesan
HEC Paris, Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, KU Leuven @ Antwerp, INSEAD - Technology and Operations Management, Nova School of Business and Economics, University of Maryland - Robert H. Smith School of Business, Dartmouth College - Tuck School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management, HEC Paris - Tax & Law, Olin School - Washington University in St. Louis, Old Dominion University and University of Virginia - Darden School of Business
Downloads 58 (490,540)

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Loyalty programs; Inequality; Privacy; Sustainability; Big data