So Yeon Chun

INSEAD

Associate Professor of Technology and Operations Management

Boulevard de Constance

Fontainebleau

France

Georgetown University - Robert Emmett McDonough School of Business

Assistant Professor

3700 O Street, NW

Washington, DC 20057

United States

  • INSEAD

  • Georgetown University - Robert Emmett McDonough School of Business

SCHOLARLY PAPERS

7

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1,692

SSRN CITATIONS
Rank 37,509

SSRN RANKINGS

Top 37,509

in Total Papers Citations

6

CROSSREF CITATIONS

12

Scholarly Papers (7)

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1.

Strategic Consumers, Revenue Management, and the Design of Loyalty Programs

Georgetown McDonough School of Business Research Paper No. 2606791
Number of pages: 46 Posted: 18 May 2015 Last Revised: 24 Jun 2018
So Yeon Chun and Anton Ovchinnikov
INSEAD and Smith School of Business - Queen's University
Downloads 773 (34,540)
Citation 9

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marketing-operations interface, strategic consumer behavior, loyalty (reward) programs, premium status, revenue management

2.

Risk-Based Loan Pricing: Portfolio Optimization Approach with Marginal Risk Contribution

Georgetown McDonough School of Business Research Paper No. 2888961 Forthcoming at Management Science
Number of pages: 42 Posted: 22 Dec 2016 Last Revised: 12 Apr 2019
So Yeon Chun and Miguel Lejeune
INSEAD and George Washington University
Downloads 248 (135,191)

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pricing, revenue management, credit risk, marginal risk, Value-at-Risk, Conditional Value-at-Risk, willingness-to-pay, mixed-integer nonlinear stochastic programming

3.

Loyalty Program Liabilities and Point Values

Stanford University Graduate School of Business Research Paper No. 17-20
Number of pages: 39 Posted: 28 Feb 2017 Last Revised: 01 Aug 2018
So Yeon Chun, Dan Iancu and Nikolaos Trichakis
INSEAD, Stanford Graduate School of Business and Massachusetts Institute of Technology (MIT)
Downloads 247 (135,727)
Citation 5

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Dynamic programming, Operations-Accounting-finance Interface, Loyalty (reward) program, Profit, Liability

4.

When Friends Become Competitors: The Design of Resource Exchange Alliances

Georgetown McDonough School of Business Research Paper
Number of pages: 51 Posted: 13 Sep 2013 Last Revised: 13 Nov 2015
So Yeon Chun, Anton Kleywegt and Alexander Shapiro
INSEAD, Georgia Institute of Technology - School of Industrial and Systems Engineering and Georgia Institute of Technology - The H. Milton Stewart School of Industrial & Systems Engineering (ISyE)
Downloads 207 (160,819)

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alliance, resource exchange, pricing, revenue management, stochastic mathematical programming with equilibrium constraints, non-cooperative game

5.

Dynamic Pricing with Point Redemption

Downloads 117 (258,928)
Citation 3

Dynamic Pricing with Point Redemption

Georgetown McDonough School of Business Research Paper No. 3143850, Ross School of Business Paper No. 1377
Number of pages: 46 Posted: 20 Mar 2018
Hakjin Chung, Hyun-Soo Ahn and So Yeon Chun
College of Business, Korea Advanced Institute of Science and Technology (KAIST), University of Michigan, Stephen M. Ross School of Business and INSEAD
Downloads 78 (340,367)
Citation 3

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Dynamic Pricing, Reward Point Redemption, Consumer Choice

Dynamic Pricing with Point Redemption

KAIST College of Business Working Paper Series No. 2019-013, Georgetown McDonough School of Business Research Paper No. 3426903
Number of pages: 63 Posted: 30 Jul 2019
Hakjin Chung, Hyun-Soo Ahn and So Yeon Chun
College of Business, Korea Advanced Institute of Science and Technology (KAIST), University of Michigan, Stephen M. Ross School of Business and INSEAD
Downloads 39 (475,533)
Citation 1

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Dynamic Pricing, Reward Point Redemption, Consumer Choice

6.

Modified Distribution-Free Goodness of Fit Test Statistic

Georgetown McDonough School of Business Research Paper No. 2697843
Number of pages: 17 Posted: 03 Dec 2015 Last Revised: 25 Dec 2015
So Yeon Chun, Michael Browne and Alexander Shapiro
INSEAD, Ohio State University (OSU) and Georgia Institute of Technology - The H. Milton Stewart School of Industrial & Systems Engineering (ISyE)
Downloads 79 (334,519)

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covariance structures, distribution-free test statistic, asymptotics, chisquare distribution, ill-conditioned problem

7.

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Stourm, Valeria, Scott Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan (2020) Marketing Letters, published online June 2, 2020.
Number of pages: 16 Posted: 01 Jul 2020 Last Revised: 31 Jul 2020
Valeria Stourm, Scott Neslin, Eric Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen K. Kopalle, Young-Hoon Park, David Restrepo-Amariles, Raphael Thomadsen, Yuping Liu‐Thompkins and Rajkumar Venkatesan
HEC Paris, Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, KU Leuven @ Antwerp, INSEAD, Nova School of Business and Economics, University of Maryland - Robert H. Smith School of Business, Dartmouth College - Tuck School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management, HEC Paris - Tax & Law, Olin School - Washington University in St. Louis, Old Dominion University and University of Virginia - Darden School of Business
Downloads 21 (560,596)

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Loyalty programs; Inequality; Privacy; Sustainability; Big data