Koen De Bock

Audencia Business School

8 Road Joneliere

BP 31222

Nantes Cedex 3, 44312

France

  • Audencia Business School

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Targeting Customers for Profit: An Ensemble Learning Framework to Support Marketing Decision Making

IRTG 1792 Discussion Paper 2018-012
Number of pages: 32 Posted: 06 Mar 2018
Stefan Lessmann, Kristof Coussement, Koen De Bock and Johannes Haupt
School of Business and Economics, Humboldt-University of Berlin, IESEG School of Management, Univ. Lille, CNRS, UMR 9221 - LEM - Lille Economie Management, Audencia Business School and Humboldt University of Berlin - School of Business and Economics
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Citation 7

Abstract:

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Marketing Decision Support, Business Value, Profit-Analytics, Machine Learning