Soumya Sen

University of Minnesota

Asst. Professor

19th Avenue South

Minneapolis, MN 55455

United States

http://www.tc.umn.edu/~ssen

  • University of Minnesota

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Scholarly Papers (1)

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Impact of Incentive Mechanism in Online Referral Programs: Evidence from Randomized Field Experiments

Journal of Management Information Systems 38, no. 1 (2021): 59-81.
Posted: 29 Jan 2021 Last Revised: 12 Jan 2022
Jaehwuen Jung, Ravi Bapna, Alok Gupta and Soumya Sen
Temple University - Fox School of Business and Management, University of Minnesota - Minneapolis, University of Minnesota - Twin Cities - Carlson School of Management and University of Minnesota

Abstract:

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social contagion, viral marketing, referral incentive design, WOM