Madeline Melchor Cardona

Universidad Autónoma de Occidente

Cll 25 # 115-85

Km 2 Cali - Jamundí

Cali

Colombia

SCHOLARLY PAPERS

2

DOWNLOADS

1,240

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

EL CONSUMO EN LA POSTMODERNIDAD (Postmodernity Consumption)

Revista Internacional Administración & Finanzas, v. 7 (1) p. 89-111, 2014
Number of pages: 23 Posted: 02 Feb 2014
Madeline Melchor Cardona and Carmen Elisa Lerma Cruz
Universidad Autónoma de Occidente and Universidad Autónoma de Occidente
Downloads 654 (67,907)

Abstract:

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Consumer Postmodern, Consumer Behavior, Market Segmentation

2.

Decisión De Compra En Tiendas Y Supermercados: Evidencias De Consumidores Por Estratos En Cali - Colombia (Purchase Decision in Neighborhood Stores and Supermarkets: Evidence of Consumers by Socioeconomic Strata in Cali - Colombia)

Revista Global de Negocios, v. 4 (2) p. 97-107
Number of pages: 12 Posted: 28 Jan 2016
Madeline Melchor Cardona and Carmen Elisa Lerma Cruz
Universidad Autónoma de Occidente and Universidad Autónoma de Occidente
Downloads 586 (78,019)

Abstract:

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Commercial Attraction, Retailing, Shopping Behavior, Purchase Decision, Retail Channels