Carmen Elisa Lerma Cruz

Universidad Autónoma de Occidente

Cll 25 # 115-85

Km 2 Cali - Jamundí

Cali

Colombia

  • Universidad Autónoma de Occidente

SCHOLARLY PAPERS

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Scholarly Papers (4)

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1.

EL CONSUMO EN LA POSTMODERNIDAD (Postmodernity Consumption)

Revista Internacional Administración & Finanzas, v. 7 (1) p. 89-111, 2014
Number of pages: 23 Posted: 02 Feb 2014
Madeline Melchor Cardona and Carmen Elisa Lerma Cruz
Universidad Autónoma de Occidente and Universidad Autónoma de Occidente
Downloads 656 (67,863)

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Consumer Postmodern, Consumer Behavior, Market Segmentation

2.

Decisión De Compra En Tiendas Y Supermercados: Evidencias De Consumidores Por Estratos En Cali - Colombia (Purchase Decision in Neighborhood Stores and Supermarkets: Evidence of Consumers by Socioeconomic Strata in Cali - Colombia)

Revista Global de Negocios, v. 4 (2) p. 97-107
Number of pages: 12 Posted: 28 Jan 2016
Madeline Melchor Cardona and Carmen Elisa Lerma Cruz
Universidad Autónoma de Occidente and Universidad Autónoma de Occidente
Downloads 592 (77,231)

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Commercial Attraction, Retailing, Shopping Behavior, Purchase Decision, Retail Channels

3.

Objetos Simbólicos De Consumo Y Su Relación Con La Construcción De Identidad De Las Generaciones De Consumidores En La Ciudad De Cali – Colombia (Symbolic Objects of Consumption and its Relationship with the Identity Construction of the Consumers Generations in Cali – Colombia)

Revista Global de Negocios, v. 36 (6) p. 75-88, 2015
Number of pages: 14 Posted: 01 Feb 2016
Carmen Elisa Lerma Cruz and Yuly Pauline Paredes Bedoya
Universidad Autónoma de Occidente and Universidad Autónoma de Occidente
Downloads 398 (124,589)

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Symbolic Consumption, Object Symbol, Identity, Generations of Consumers

4.

Análisis De Las Estrategias De Mercadeo De La Experiencia Implementadas Por Marcas De Prendas De Vestir, En Dos Centros Comerciales De La Ciudad De Cali – Colombia (Analysis of the Marketing Experience Strategies Implemented by Chothing Brands in Two Shopping Center in Cali City)

Revista Internacional Administración & Finanzas, v. 8 (6) p. 117-119, 2015
Number of pages: 14 Posted: 30 Jan 2016
Carmen Elisa Lerma Cruz
Universidad Autónoma de Occidente
Downloads 150 (322,933)

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Marketing Experience, Levels of Experience, Sensory Impact, Emotional Involvement