Milap Shah

Independent

No Address Available

SCHOLARLY PAPERS

1

DOWNLOADS

0

CITATIONS

0

Scholarly Papers (1)

1.

Practice Prize Winner — Creating a Measurable Social Media Marketing Strategy: Increasing the Value and Roi of Intangibles and Tangibles for Hokey Pokey

Marketing Science, Vol. 32, No. 2, 2013; pp. 194-212; DOI: 10.1287/mksc.1120.0768
Posted: 13 Nov 2013
Georgia State University, Independent, Independent and Independent

Abstract:

Loading...

social media marketing campaign, ROI, customer influence effect, customer influence value