Pedro Gardete

Stanford Graduate School of Business

Associate Professor of Marketing

655 Knight Way

Stanford, CA 94305-5015

United States

SCHOLARLY PAPERS

6

DOWNLOADS

597

CITATIONS
Rank 24,896

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Top 24,896

in Total Papers Citations

17

Scholarly Papers (6)

1.

Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

Stanford University Graduate School of Business Research Paper No. 15-40
Number of pages: 66 Posted: 27 Jun 2015 Last Revised: 26 Aug 2017
Anna Tuchman, Harikesh Nair and Pedro Gardete
Northwestern - Kellogg, Stanford University - Graduate School of Business and Stanford Graduate School of Business
Downloads 181 (164,251)
Citation 10

Abstract:

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Advertising, ad-skipping, addressable TV, complementarities, treatment effects, non-compliance, discrete-continuous demand, consumer welfare

2.

Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market Outcomes

Marketing Science, Forthcoming
Number of pages: 54 Posted: 05 Apr 2016 Last Revised: 25 Apr 2018
Pedro Gardete and Yakov Bart
Stanford Graduate School of Business and Northeastern University - D'Amore-McKim School of Business
Downloads 155 (187,818)
Citation 3

Abstract:

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Cheap-Talk, Privacy, Tailored Communication, Advertising

3.

Coalition Loyalty Program Not Working? Perhaps You’re Doing It Wrong

Stanford University Graduate School of Business Research Paper No. 18-13
Number of pages: 41 Posted: 10 Mar 2018
Pedro Gardete and James Lattin
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 116 (236,114)

Abstract:

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Loyalty Programs, Coalitions, Cross-Market Bundling

4.

Guiding Consumers through Lemons and Peaches: A Dynamic Model of Search over Multiple Characteristics

Stanford University Graduate School of Business Research Paper No. 3669
Number of pages: 67 Posted: 18 May 2018 Last Revised: 10 Mar 2019
Pedro Gardete and Megan Hunter Antill
Stanford Graduate School of Business and Stanford Graduate School of Business
Downloads 74 (315,372)
Citation 1

Abstract:

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consumer search, information design, correlated attributes, knowledge gradient

5.

Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications

Stanford University Graduate School of Business Research Paper No. 3401
Number of pages: 78 Posted: 12 Jun 2017 Last Revised: 23 Jul 2018
Pontificia Universidad Católica de Chile - School of Management, Stanford Graduate School of Business, Universidad de los Andes, Chile and Dept of Industrial Engineering - University of Chile
Downloads 71 (322,682)
Citation 5

Abstract:

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6.

Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets

Marketing Science, Vol. 32, No. 4, 2013; pp. 609-621; DOI: 10.1287/mksc.2013.0772, Stanford University Graduate School of Business Research Paper No. 13-9
Posted: 13 Nov 2013
Pedro Gardete
Stanford Graduate School of Business

Abstract:

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analytic models, advertising, targeting, marketing strategy