Rua da Holanda, 1
Carcavelos, Lisbon 2775-405
Portugal
http://pedrogardete.com
Nova School of Business and Economics
SSRN RANKINGS
in Total Papers Citations
consumer search, information design, correlated attributes, knowledge gradient
Loyalty Programs, Coalitions, Cross-Market Bundling
Advertising, ad-skipping, addressable TV, complementarities, treatment effects, non-compliance, discrete-continuous demand, consumer welfare
Cheap-Talk, Privacy, Tailored Communication, Advertising
Loyalty programs; Inequality; Privacy; Sustainability; Big data
recommendation systems, consumer search, cold start, machine learning
analytic models, advertising, targeting, marketing strategy