Pedro Gardete

Nova School of Business and Economics

Rua da Holanda, 1

Carcavelos, Lisbon 2775-405

Portugal

http://pedrogardete.com

SCHOLARLY PAPERS

7

DOWNLOADS

724

SSRN CITATIONS
Rank 45,006

SSRN RANKINGS

Top 45,006

in Total Papers Citations

4

CROSSREF CITATIONS

9

Scholarly Papers (7)

1.

Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

Stanford University Graduate School of Business Research Paper No. 15-40
Number of pages: 66 Posted: 27 Jun 2015 Last Revised: 26 Aug 2017
Anna Tuchman, Harikesh Nair and Pedro Gardete
Northwestern - Kellogg, Stanford University - Graduate School of Business and Nova School of Business and Economics
Downloads 190 (172,422)
Citation 9

Abstract:

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Advertising, ad-skipping, addressable TV, complementarities, treatment effects, non-compliance, discrete-continuous demand, consumer welfare

2.

Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market Outcomes

Marketing Science, Forthcoming
Number of pages: 54 Posted: 05 Apr 2016 Last Revised: 25 Apr 2018
Pedro Gardete and Yakov Bart
Nova School of Business and Economics and Northeastern University - D'Amore-McKim School of Business
Downloads 166 (194,176)
Citation 3

Abstract:

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Cheap-Talk, Privacy, Tailored Communication, Advertising

3.

Coalition Loyalty Program Not Working? Perhaps You’re Doing It Wrong

Stanford University Graduate School of Business Research Paper No. 18-13
Number of pages: 41 Posted: 10 Mar 2018
Pedro Gardete and James Lattin
Nova School of Business and Economics and Stanford University - Graduate School of Business
Downloads 165 (195,224)
Citation 1

Abstract:

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Loyalty Programs, Coalitions, Cross-Market Bundling

4.

Guiding Consumers through Lemons and Peaches: An Analysis of the Effects of Search Design Activities

Stanford University Graduate School of Business Research Paper No. 3669
Number of pages: 50 Posted: 18 May 2018 Last Revised: 14 Jan 2020
Pedro Gardete and Megan Hunter
Nova School of Business and Economics and Boston College - Carroll School of Management
Downloads 123 (247,129)
Citation 1

Abstract:

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consumer search, information design, correlated attributes, knowledge gradient

5.

Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications

Stanford University Graduate School of Business Research Paper No. 3401
Number of pages: 78 Posted: 12 Jun 2017 Last Revised: 23 Jul 2018
Pontificia Universidad Católica de Chile - School of Management, Nova School of Business and Economics, Universidad de los Andes, Chile and Dept of Industrial Engineering - University of Chile
Downloads 76 (339,089)
Citation 1

Abstract:

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6.

Refocusing loyalty programs in the era of big data: a societal lens paradigm

Stourm, Valeria, Scott Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan (2020) Marketing Letters, published online June 2, 2020.
Number of pages: 16 Posted: 01 Jul 2020
HEC Paris, Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, KU Leuven @ Antwerp, Georgetown University - Robert Emmett McDonough School of Business, Nova School of Business and Economics, University of Maryland - Robert H. Smith School of Business, Dartmouth College - Tuck School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management, HEC Paris - Tax & Law, Olin School - Washington University in St. Louis, Old Dominion University and University of Virginia - Darden School of Business
Downloads 4

Abstract:

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Loyalty programs; Inequality; Privacy; Sustainability; Big data

7.

Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets

Marketing Science, Vol. 32, No. 4, 2013; pp. 609-621; DOI: 10.1287/mksc.2013.0772, Stanford University Graduate School of Business Research Paper No. 13-9
Posted: 13 Nov 2013
Pedro Gardete
Nova School of Business and Economics

Abstract:

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analytic models, advertising, targeting, marketing strategy