Pedro Gardete

Nova School of Business and Economics

Rua da Holanda, 1

Carcavelos, Lisbon 2775-405

Portugal

http://pedrogardete.com

  • Nova School of Business and Economics

SCHOLARLY PAPERS

9

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Scholarly Papers (9)

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1.

Multiattribute Search: Empirical Evidence and Information Design

Stanford University Graduate School of Business Research Paper No. 3669
Number of pages: 61 Posted: 18 May 2018 Last Revised: 13 Jan 2024
Pedro Gardete and Megan Hunter
Nova School of Business and Economics and Boston College - Carroll School of Management
Downloads 491 (125,267)
Citation 1

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Consumer Search, Information Transmission, Differentiated Markets, Beliefs, Online Retail, Empirical Analysis, Welfare, Incentives

2.

Coalition Loyalty Program Not Working? Perhaps You’re Doing It Wrong

Stanford University Graduate School of Business Research Paper No. 18-13
Number of pages: 41 Posted: 10 Mar 2018
Pedro Gardete and James Lattin
Nova School of Business and Economics and Stanford University - Graduate School of Business
Downloads 368 (174,951)
Citation 2

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Loyalty Programs, Coalitions, Cross-Market Bundling

3.

Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

Stanford University Graduate School of Business Research Paper No. 15-40
Number of pages: 66 Posted: 27 Jun 2015 Last Revised: 26 Aug 2017
Anna Tuchman, Harikesh Nair and Pedro Gardete
Northwestern - Kellogg, Stanford University - Graduate School of Business and Nova School of Business and Economics
Downloads 305 (214,474)
Citation 29

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Advertising, ad-skipping, addressable TV, complementarities, treatment effects, non-compliance, discrete-continuous demand, consumer welfare

4.

Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market Outcomes

Marketing Science, Forthcoming
Number of pages: 54 Posted: 05 Apr 2016 Last Revised: 25 Apr 2018
Pedro Gardete and Yakov Bart
Nova School of Business and Economics and Northeastern University - D'Amore-McKim School of Business
Downloads 245 (268,602)
Citation 6

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Cheap-Talk, Privacy, Tailored Communication, Advertising

5.

Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications

Stanford University Graduate School of Business Research Paper No. 3401
Number of pages: 78 Posted: 12 Jun 2017 Last Revised: 23 Jul 2018
Andres Elberg, Pedro Gardete, Rosario Macera and Carlos Noton
PUC-Chile - School of Management, Nova School of Business and Economics, Universidad de los Andes, Chile and Pontificia Universidad Catolica de Chile
Downloads 186 (349,071)
Citation 5

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6.

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Stourm, Valeria, Scott Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan (2020) Marketing Letters, published online June 2, 2020.
Number of pages: 16 Posted: 18 Sep 2020
Valeria Stourm, Scott Neslin, Eric Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen K. Kopalle, Young-Hoon Park, David Restrepo-Amariles, Raphael Thomadsen, Yuping Liu‐Thompkins and Rajkumar Venkatesan
HEC Paris, Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, KU Leuven @ Antwerp, INSEAD - Technology and Operations Management, Nova School of Business and Economics, University of Maryland - Robert H. Smith School of Business, Dartmouth College - Tuck School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management, HEC Paris - Tax & Law, Olin School - Washington University in St. Louis, Old Dominion University and University of Virginia - Darden School of Business
Downloads 118 (508,941)
Citation 2

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Loyalty programs; Inequality; Privacy; Sustainability; Big data

7.

Recommendations Systems: Beyond Matching Products to Buyers

Number of pages: 32 Posted: 02 Apr 2021
Pedro Gardete and Carlos Daniel Santos
Nova School of Business and Economics and Nova School of Business and Economics
Downloads 113 (525,956)

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8.

No Data? No Problem! A Search-Based Recommendation System With Cold Starts

Number of pages: 44 Posted: 30 Nov 2020
Pedro Gardete and Carlos Daniel Santos
Nova School of Business and Economics and Nova School of Business and Economics
Downloads 92 (607,071)

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recommendation systems, consumer search, cold start, machine learning

9.

Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets

Marketing Science, Vol. 32, No. 4, 2013; pp. 609-621; DOI: 10.1287/mksc.2013.0772, Stanford University Graduate School of Business Research Paper No. 13-9
Posted: 13 Nov 2013
Pedro Gardete
Nova School of Business and Economics

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analytic models, advertising, targeting, marketing strategy