Mark Speece

CMMU College of Management Mahidol University

adjunct

69 Vipawadee Rangsit Road

Samsennai, Phayathai District

Bangkok, Bangkok 10400

Thailand

Thammasat Business School

adjunct

2 Prachan Road

Pra Nakorn

Bangkok, Bangkok 10200

Thailand

SCHOLARLY PAPERS

114

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7,790

SSRN CITATIONS
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14

CROSSREF CITATIONS

47

Scholarly Papers (114)

1.

The Effect of Perceived Characteristics of Innovation on E-Commerce Adoption by SMEs in Thailand

In: Proceedings of the Seventh International Conference on Global Business and Economic Development, Bangkok, Thailand, January 2003.
Number of pages: 13 Posted: 17 Feb 2015
Passachon Limthongchai and Mark Speece
Bangkok University and CMMU College of Management Mahidol University
Downloads 1,047 (39,684)
Citation 8

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e-commerce, innovation diffusion, innovation characteristics, Thailand

2.

Customer Brand Engagement, Perceived Social Presence, and Brand Trust and Loyalty in Corporate Facebook

2016 Annual Conference of the Emerging Markets Conference Board, Chulalongkorn University, Bangkok, Thailand, 6-8 January, 2016
Number of pages: 5 Posted: 04 Feb 2016
Naresuan University, CMMU College of Management Mahidol University and Dhurakij Pundit University - Dhurakij Pundit University International College
Downloads 506 (103,387)
Citation 1

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social presence, customer brand engagement, corporate Facebook, social media, Thailand

Key Success Factors Behind Electronic Medical Record Adoption in Thailand

Society of Interdisciplinary Business Research (SIBR) 2011 Conference on Interdisciplinary Business Research
Number of pages: 3 Posted: 24 Jun 2011
Kanida Nikky Narattharaksa and Mark Speece
Naresuan University and CMMU College of Management Mahidol University
Downloads 329 (167,908)

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Key Success Factors Behind Electronic Medical Record Adoption in Thailand

Journal of Health, Organization and Management 30(6): 985-1008.
Posted: 06 Sep 2016 Last Revised: 10 Dec 2016
Naresuan University, CMMU College of Management Mahidol University, Dhurakij Pundit University - Dhurakij Pundit University International College and Chiang Mai University

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Thailand, Medical information systems, Electronic health records, Electronic medical records, EMR implementation, Physician views

4.

The Impact of Internet Banking on Thai Consumer Perception

Number of pages: 14 Posted: 17 Feb 2015
Sripatum University, Thammasat University, Sripatum University and CMMU College of Management Mahidol University
Downloads 305 (183,212)
Citation 5

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internet banking, consumer perceptions, thailand

5.

Corporate Customer Perspectives on Business Value of Thai Internet Banking Services

Journal of Electronic Commerce Research 5(4): 270-286, 2004
Number of pages: 17 Posted: 29 Mar 2015
Siriluck Rotchanakitumnuai and Mark Speece
Thammasat University and CMMU College of Management Mahidol University
Downloads 301 (185,799)

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Internet banking, web benefits, web barriers, Thailand

6.

Value Oriented Shopping Behavior Among Urban Middle Class Vietnamese Consumers

Asian Academy of Management Journal 5(1): 45-54
Number of pages: 11 Posted: 01 Aug 2015
Mark Speece and Godwin Nair
CMMU College of Management Mahidol University and Independent
Downloads 251 (223,491)

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price orientation, value orientation, quality orientation, shopping behavior, Vietnam

7.

Qualitative Exploratory Research on Customer Acceptance of Technology in Financial Services

In: Research Methodology in Commerce and Management (R.D. Sharma & H. Chahal, eds.). New Delhi: Anmol Publications, pp. 60-86.
Number of pages: 28 Posted: 05 Feb 2016
Kasetsart University, Sripatum University and CMMU College of Management Mahidol University
Downloads 228 (245,297)
Citation 1

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qualitative methods; in-depth interviews; financial services; consumer perceptions; internet services; Thailand

8.

Assessing Large-Scale ERP Implementation Success with a Balanced Scorecard

Rotchanakitumnuai, S., M. Speece, & F.W. Swierczek, Assessing Large-Scale ERP Implementation Success with a Balanced Scorecard. Thammasat Review 22(2): 168-185, 2019
Number of pages: 18 Posted: 18 May 2020
Thammasat University, CMMU College of Management Mahidol University and Asian Institute of Technology - AIT Center of Vietnam
Downloads 227 (246,359)

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Enterprise Resource Planning, Balanced Scorecard, Success Factors, Thailand

9.

Marketing Research in Vietnam

Journal of International Marketing and Marketing Research 21(3): 145-161
Number of pages: 10 Posted: 10 Mar 2015
Tran Vu and Mark Speece
Asian Institute of Technology and CMMU College of Management Mahidol University
Downloads 215 (259,273)

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marketing research, Vietnam

10.

Consumer Perceptions of Social Media Usage by Consumer Electronics Retailers in Kuwait

Mohamed Tawfik, A., H. Magdi, M. Ghandour, A. Al Hassan, & M. Speece. 2015. Consumer perceptions of social media usage by consumer electronics retailers. AIB MENA 5th Annual Conference (Academy of International Business Middle East & North Africa Chapter), Dubai, January 13-15, 2015.
Number of pages: 12 Posted: 16 Jan 2015
The American University of Kuwait, The American University of Kuwait, The American University of Kuwait, The American University of Kuwait and CMMU College of Management Mahidol University
Downloads 162 (333,835)

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social media, marketing communications, user perceptions, consumer electronics, Kuwait

11.

Social Presence and Customer Brand Engagement in Corporate Facebook

12th EBES Conference – Singapore (Eurasia Business and Economics Society), Singapore, January 9-11, 2014
Number of pages: 22 Posted: 13 Apr 2015
Naresuan University, CMMU College of Management Mahidol University and Dhurakij Pundit University - Dhurakij Pundit University International College
Downloads 149 (359,686)
Citation 2

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social presence, customer brand engagement, corporate Facebook, social media, Thailand

12.

Digitization & Globalization for the Little Players: The View from Thai SMEs

Proceedings of the 43rd Annual Macromarketing Conference, Leipzig, Germany. 10-13 July, 2018, pp. 743-763
Number of pages: 13 Posted: 20 Aug 2018
CMMU College of Management Mahidol University, Dhurakij Pundit University - Dhurakij Pundit University International College and Dhurakij Pundit University, Students
Downloads 146 (363,754)

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SMEs, digitization, globalization, competitiveness, government policy, e-ASEAN, Thailand

13.

University Social Responsibility and Brand Consideration for Universities

2016 Annual Conference of the Emerging Markets Conference Board, Chulalongkorn University, Bangkok, Thailand, 6-8 January, 2016
Number of pages: 5 Posted: 04 Feb 2016
Chandrakasem Rajabhat University, Dhurakij Pundit University - Dhurakij Pundit University International College and CMMU College of Management Mahidol University
Downloads 139 (378,080)

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Corporate Social Responsibility (CSR), University Social Responsibility (USR), brand image, brand consideration set, Thailand

14.

Importance of Service Elements Among Chinese Gamblers Visiting Macau

Society of Interdisciplinary Business Research (SIBR) 2011 Conference on Interdisciplinary Business Research
Number of pages: 4 Posted: 24 Jun 2011
University of Macau - Faculty of Business Administration, University of Macau - Faculty of Business Administration and CMMU College of Management Mahidol University
Downloads 137 (382,207)
Citation 1

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University Social Responsibility and Brand Image of Private Universities in Bangkok

Number of pages: 23 Posted: 10 Apr 2015
Chandrakasem Rajabhat University, Dhurakij Pundit University - Dhurakij Pundit University International College and CMMU College of Management Mahidol University
Downloads 134 (389,937)
Citation 1

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Corporate Social Responsibility (CSR), University Social Responsibility (USR), brand image, brand consideration set, Thailand

University Social Responsibility and Brand Image of Private Universities in Bangkok

International Journal of Educational Management 30(4): 571-591, 2016
Posted: 16 Mar 2016 Last Revised: 10 Dec 2016
Chandrakasem Rajabhat University, Dhurakij Pundit University - Dhurakij Pundit University International College and CMMU College of Management Mahidol University

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Corporate Social Responsibility (CSR), University Social Responsibility (USR), brand image, brand consideration set, marketing communications, Thailand

16.

Strategies of Japanese Supermarkets in Hong Kong

International Journal of Retail and Distribution Management 22(8): 3-12
Number of pages: 10 Posted: 01 Mar 2015
Yukiko Kawahara and Mark Speece
Chinese University of Hong Kong and CMMU College of Management Mahidol University
Downloads 125 (410,556)

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supermarkets, retail strategy, segmentation and targeting, Hong Kong, Japanese supermarkets

17.

Value Orientation Among Asian Middle Class Consumers

Speece, M. 1998. Value Orientation Among Asian Middle Class Consumers. Marketing and Research Today (ESOMAR) 27(4): 156-165.
Number of pages: 10 Posted: 17 Feb 2015
Mark Speece
CMMU College of Management Mahidol University
Downloads 120 (423,105)

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price orientation, value orientation, quality orientation, asian consumers

18.

Corporate Facebook and Customer Brand Engagement in Kuwait

2016 Global Marketing Conference, Hong Kong, 21-24 July 2016
Number of pages: 17 Posted: 25 Jul 2016
Mohsen Bagnied, Mark Speece and Wimmala Pongpaew
The American University of Kuwait, CMMU College of Management Mahidol University and Naresuan University
Downloads 110 (451,552)

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social media, social presence, customer brand engagement, brand trust, corporate Facebook

19.

Modern Urban Reform Buddhism in Thailand

Speece, M. 2013. Modern urban reform Buddhism in Thailand. IAPR 2013 Congress, International Association for the Psychology of Religion. 27-30 August 2013, Lausanne, Switzerland, Programme & Book of Abstracts, p. 277-279. (Abstract only)
Number of pages: 17 Posted: 17 Dec 2014
Mark Speece
CMMU College of Management Mahidol University
Downloads 108 (457,613)

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buddhism, reform buddhism, thailand

20.

Gender Stereotyping of Managerial Characteristics in Kuwait

AIB MENA 5th Annual Conference (Academy of International Business Middle East & North Africa Chapter), Dubai, January 13-15, 2015.
Number of pages: 16 Posted: 28 Jan 2015
Hanh Tran, John Russell and Mark Speece
american university of kuwait, American University of Kuwait and CMMU College of Management Mahidol University
Downloads 104 (470,185)
Citation 1

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gendered stereotyping, managerial positions, Bem Sex Role Inventory (BSRI), Kuwait

21.

Consumer Perceptions of Marketing Communications During Crisis Situations

2016 Annual Conference of the Emerging Markets Conference Board, Chulalongkorn University, Bangkok, Thailand, 6-8 January, 2016
Number of pages: 6 Posted: 05 Feb 2016
Rambhaibarni Rajaphat University, CMMU College of Management Mahidol University and Dhurakij Pundit University - Dhurakij Pundit University International College
Downloads 101 (479,929)

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marketing communications, crisis situations, consumer response, jewelry, Thailand

22.

Arab Gulf Cities: Competing Identities of Cosmopolitanism vs. Localism

CUI ’13, Proceedings of the International Contemporary Urban Issues Conference, 4-6 November, 2013, Istanbul, Turkey. Istanbul: DAKAM Publishing, pp. 121-129
Number of pages: 13 Posted: 23 Nov 2014
Kawee Jarach and Mark Speece
Mahidol University International College (MUIC) and CMMU College of Management Mahidol University
Downloads 99 (486,357)

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Arabian Gulf, urban identity, cosmopolitanism, localism

23.

Willingness to Pay for Water in Kuwait

Aljamal, A., M. Bagnied, & M. Speece. 2015. Willingness to Pay for Water in Kuwait. 15th EBES Conference – Lisbon (Eurasia Business and Economics Society), Lisbon, January 8-10, 2015.
Number of pages: 13 Posted: 10 Feb 2015
Ali Aljamal, Mohsen Bagnied and Mark Speece
American University of Kuwait, The American University of Kuwait and CMMU College of Management Mahidol University
Downloads 94 (503,030)

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willingness to pay, water pricing, subsidy, sustainability, Kuwait

24.

Thailand vs. Egypt: Reflections on the Concept of ‘Electoral Dictatorship’.

IISES 12th International Academic Conference. September 1-4, 2014, Prague, Czech Republic, Conference Proceedings, pp. 616-630.
Number of pages: 15 Posted: 18 Nov 2014
Kawee Jarach and Mark Speece
Mahidol University International College (MUIC) and CMMU College of Management Mahidol University
Downloads 92 (510,028)

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Thailand, Egypt, parliamentary dictatorship, electoral dictatorship, military coup, middle class

25.

Imported Beer in the Hong Kong Market.

British Food Journal 96(1): 10-18.
Number of pages: 9 Posted: 01 Mar 2015
Mark Speece, Yukiko Kawahara and Stella So
CMMU College of Management Mahidol University, Chinese University of Hong Kong and Chinese University of Hong Kong
Downloads 87 (528,130)

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consumer behavior, choice criteria, imports, Hong Kong, beer

26.

The Thai Life Insurance Market: Effects of Country of Origin Perceptions on Consumer Expectations

Journal of Financial Services Marketing 5(2): 99-117 (2000)
Number of pages: 20 Posted: 23 Jul 2015
Mark Speece and Krairoek Pinkaeo
CMMU College of Management Mahidol University and Bangkok University
Downloads 77 (567,883)

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Consumer behaviour, country image, consumer ethnocentrism, brand marketing

27.

Advertising in Transforming Economies: Evidence from Early Market Reforms in China and Vietnam

2017 AMS World Marketing Congress (Academy of Marketing Science), University of Canterbury, Christchurch, New Zealand, 27 June – 1 July 2017.
Number of pages: 12 Posted: 18 Jul 2017
Mark Speece
CMMU College of Management Mahidol University
Downloads 74 (580,905)

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attitudes toward advertising, transforming economies, China, Vietnam

28.

Success Factors for the Export of Barberry: Perceptions of Iranian Export Firms

AIB MENA 3rd Annual Conference (Academy of International Business Middle East & North Africa Chapter), American University in Cairo, January 12-14, 2013.
Number of pages: 12 Posted: 24 Nov 2014
Zahra Mohemi and Mark Speece
Payam-e-Noor University - Department of Management and CMMU College of Management Mahidol University
Downloads 73 (585,302)

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barberry export, success factors, marketing factors, government support, Iran

29.

Advertising in a Developing Economy: Attitudes of Young Consumers in Egypt

Proceedings of the 2018 Global Marketing Conference, Tokyo, Japan, July 26-29, 2018, pp. 981-995
Number of pages: 15 Posted: 20 Aug 2018 Last Revised: 30 Sep 2018
Mohsen Bagnied, Mark Speece and Ibrahim Hegazy
The American University of Kuwait, CMMU College of Management Mahidol University and The American University in Cairo
Downloads 72 (589,690)

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Attitudes Toward Advertising, Developing Economies, Egypt

30.

Competitiveness of Bangladeshi Ready Made Garment Exports

Journal of Euro Asian Management (Bangkok) 3(2): 1-30, 1997
Number of pages: 17 Posted: 10 Mar 2015
Mohammed Ali and Mark Speece
Asian Institute of Technology and CMMU College of Management Mahidol University
Downloads 72 (589,690)

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garment industry, competitiveness, Bangladesh

31.

Urban Middle-Class Buddhist Reform Movements in Thailand: Economic Systems and Business Ethics

Proceedings of the 41st Annual Macromarketing Conference, (Extended Abstract for the Panel on Religion and Macromarketing Thought), pp. 286-299, Trinity College, Dublin, July 13-15, 2016
Number of pages: 9 Posted: 22 Jul 2016
Mark Speece
CMMU College of Management Mahidol University
Downloads 70 (598,940)

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Buddhist Economics, Buddhist Reform Movements, Thailand

32.

Cultural Mix and Success Factors in New Product Development: An Example from the Thai Food Processing Industry

Journal of Asia Pacific Marketing 3(1): 3-23, 2004
Number of pages: 24 Posted: 18 Mar 2015
Mark Speece and Prisana Suwannaporn
CMMU College of Management Mahidol University and Kasetsart University
Downloads 69 (603,647)

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product development, NPD success factors, cultural mix, cross-cultural management, Thailand

Marketing and Regional Integration for Food Security in the Arab World

39th Annual Macromarketing Conference, London, UK, July 2-5, 2014
Number of pages: 14 Posted: 18 Nov 2014
Mohsen Bagnied and Mark Speece
The American University of Kuwait and CMMU College of Management Mahidol University
Downloads 69 (612,848)

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food security, economic integration, Egypt, Sudan, Gulf

Marketing and Regional Integration for Food Security in the Arab World

Journal of Macromarketing (DOI/10.1177/0276146719835884), Forthcoming
Posted: 31 Mar 2019
Mohsen Bagnied and Mark Speece
The American University of Kuwait and CMMU College of Management Mahidol University

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economic integration, resource advantage theory, regional competitiveness, food security, Middle East

34.

Organization of New Product Development in Thailand's Food Processing Industry

International Food and Agribusiness Management Review 1(2): 161-192, 1998
Number of pages: 32 Posted: 28 Mar 2015
Prisana Suwannaporn and Mark Speece
Kasetsart University and CMMU College of Management Mahidol University
Downloads 65 (622,699)
Citation 1

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new product development, food processing industry, Thailand

35.

Religious Role Models for Women Entrepreneurs in Non-Western Contexts: Muslim Kuwait and Buddhist Thailand

Proceedings of the Macromarketing Conference 2017, Queenstown, New Zealand, 19–22 June, 2017 (B. Wooliscroft & A. Ganglmair-Wooliscroft, eds.), pp. 574-582
Number of pages: 11 Posted: 17 Jul 2017
Athmar Salem, Jitnisa Roenjun and Mark Speece
The American University of Kuwait - College of Business & Economics, Dhurakij Pundit University, Students and CMMU College of Management Mahidol University
Downloads 60 (648,299)

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entrepreneurship, women, role models, Islam, Buddhism, Kuwait, Thailand

36.

Conflict in Manufacturing Joint Ventures in Myanmar

Journal of Euro Asian Management (Bangkok) 4(3): 19-43
Number of pages: 43 Posted: 28 Mar 2015
Mark Speece and PhyuPhyu Sann
CMMU College of Management Mahidol University and Asian Institute of Technology
Downloads 60 (648,299)

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joint ventures, problems, conflicts, Myanmar

37.

Purchase of Green Packaged Detergents in Bangkok

Journal of International Selling and Sales Management 3(2): 73-85
Number of pages: 8 Posted: 26 Mar 2015
Mark Speece and Siriporn Charernkitpan
CMMU College of Management Mahidol University and Asian Institute of Technology
Downloads 58 (658,995)

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green packaging, reusable packaging, consumer attitudes, choice criteria, Thailand

38.

Beer Preference and Country-of-Origin in Hong Kong

Journal of Food Products Marketing 2(2): 43-64
Number of pages: 22 Posted: 01 Mar 2015
CMMU College of Management Mahidol University, Chinese University of Hong Kong, Chinese University of Hong Kong and University of Alaska Fairbanks
Downloads 57 (664,522)
Citation 1

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country-of-origin, segmentation, Hong Kong, beer

39.

The Thai Coup and Small Business Confidence in Bangkok

IISES 12th International Academic Conference. September 1-4, 2014, Prague, Czech Republic, Conference Proceedings, pp. 958-968.
Number of pages: 11 Posted: 18 Nov 2014
Jitnisa Roenjun and Mark Speece
Dhurakij Pundit University, Students and CMMU College of Management Mahidol University
Downloads 56 (670,101)

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small business, Thai coup, economic policy, business confidence, Thailand

40.

The Impact of Offshore Manufacturing on Quality Perceptions

Asian Academy of Management Journal 1(1): 15-29
Number of pages: 15 Posted: 10 Mar 2015
Mark Speece, Yukiko Kawahara and Chip Miller
CMMU College of Management Mahidol University, Chinese University of Hong Kong and Drake University
Downloads 55 (675,679)

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country-of-origin, consumer perceptions, off-shore manufacturing

41.

Connections and Partners for Small Joint Ventures in China

Cross-Cultural Management: An International Journal 2(4): 24-34, 1995
Number of pages: 11 Posted: 07 Mar 2015
Mark Speece and Yukiko Kawahara
CMMU College of Management Mahidol University and Chinese University of Hong Kong
Downloads 54 (681,443)

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joint venture partners, connections, China

42.

Application of a Multi-Generation Diffusion Model to Milk Container Technology

Technological Forecasting and Social Change 49(3): 281-295
Number of pages: 15 Posted: 28 Feb 2015
Mark Speece and Douglas L. MacLachlan
CMMU College of Management Mahidol University and University of Washington Foster School of Business
Downloads 54 (681,443)

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diffusion models; milk packaging; packaging technology

43.

Ethnic Change in Marketing Channels: Chinese Middlemen in Thailand

Journal of Asian Business 16(1): 15-40
Number of pages: 26 Posted: 24 Feb 2015
Mark Speece and Professor Dr Barbara Igel
CMMU College of Management Mahidol University and AIT
Downloads 53 (687,173)

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marketing channels, ethnodomination, economic development, Thailand

44.

Vendor Relations and Implementation of Health IT Projects

2016 Annual Conference of the Emerging Markets Conference Board, Chulalongkorn University, Bangkok, Thailand, 6-8 January, 2016
Number of pages: 5 Posted: 05 Feb 2016
Kanida Nikky Narattharaksa and Mark Speece
Naresuan University and CMMU College of Management Mahidol University
Downloads 52 (693,003)

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Electronic Medical Records, EMR, Health Information Technology, implementation process, vendors, Thailand

45.

Psychographics of Religiosity and the Nature of Just Economic Systems: Examining Buddhist Reform Movements in Thailand

Proceedings of the 41st Annual Macromarketing Conference, Dublin, pp. 533-554, July 13-15 2016
Number of pages: 12 Posted: 19 Jul 2016
Mark Speece and Jitnisa Roenjun
CMMU College of Management Mahidol University and Dhurakij Pundit University, Students
Downloads 51 (699,035)
Citation 1

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Religiosity, Psychographics, Economic Systems, Ethics, Sustainability, Buddhism, Thailand

46.

Advertising, Brand Image, and Brand Choice in a Niche Market in Vietnam

Media Asia 26(1): 33-38
Number of pages: 6 Posted: 11 May 2015
Mark Speece and Thi Phuong Thao Hoang
CMMU College of Management Mahidol University and Ho Chi Minh City University of Economics and Finance - School of Finance
Downloads 51 (699,035)

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advertising, brand image, brand choice, lubricants, Vietnam

47.

Extra-Economic Issues in Willingness to Pay for Water in Kuwait

40th Annual Macromarketing Conference, Chicago, June 25-28, 2015
Number of pages: 11 Posted: 03 Jul 2015
Ali Aljamal, Mohsen Bagnied and Mark Speece
American University of Kuwait, The American University of Kuwait and CMMU College of Management Mahidol University
Downloads 48 (717,884)

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water usage, water conservation, water pricing, willingness to pay, Kuwait

48.

Markets and the Development of Oman's Urban Network

CUI ’13, Proceedings of the International Contemporary Urban Issues Conference, 4-6 November, 2013, Istanbul, Turkey. Istanbul: DAKAM Publishing, pp. 71-77
Number of pages: 11 Posted: 23 Nov 2014
Mark Speece
CMMU College of Management Mahidol University
Downloads 48 (717,884)

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Oman, markets, urban networks, economic development

49.

Water in Kuwait: Building a Research Agenda for Practical Policy Impact and Student Experiential Learning

2016 Global Innovation and Knowledge Academy (GIKA) Conference, Valencia, Spain, 20-23 March 2016
Number of pages: 16 Posted: 27 Mar 2016
Ali Aljamal, Mark Speece and Mohsen Bagnied
American University of Kuwait, CMMU College of Management Mahidol University and The American University of Kuwait
Downloads 46 (730,665)

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water policy, research agenda, Kuwait

50.

Sales Force Development in China

Journal of International Selling and Sales Management 4(1): 3-19, 1998
Number of pages: 17 Posted: 26 Mar 2015
Xiao Wu and Mark Speece
Asian Institute of Technology and CMMU College of Management Mahidol University
Downloads 46 (730,665)

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sales management, personal selling, modernization of sales, China

51.

By the Numbers: Thailand's Performance on International Indices Under Thaksin.

IISES 12th International Academic Conference. September 1-4, 2014, Prague, Czech Republic, Conference Proceedings, pp. 1099-1112
Number of pages: 14 Posted: 13 Nov 2014 Last Revised: 17 Nov 2014
Mark Speece
CMMU College of Management Mahidol University
Downloads 46 (730,665)
Citation 2

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Thailand, corruption, competitiveness, inequality, Thaksin, Thaksinomics

52.

Continuous Learning Process in New Product Development in the Thai Food-Processing Industry

British Food Journal, Vol. 102 No. 8, 2000, pp. 598-614.
Number of pages: 17 Posted: 14 May 2015
Prisana Suwannaporn and Mark Speece
Kasetsart University and CMMU College of Management Mahidol University
Downloads 45 (737,222)

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Food processing, New product development, Continuous learning, R&D, Thailand

53.

Transportation in China in the 1990s

International Journal of Physical Distribution and Logistics Management 25(8): 57-75, 1995
Number of pages: 19 Posted: 07 Mar 2015
Mark Speece and Yukiko Kawahara
CMMU College of Management Mahidol University and Chinese University of Hong Kong
Downloads 45 (737,222)

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transportation, logistics, China market

54.

A Review of 'Buddhism and Waste: The Excess, Discard, and Afterlife of Buddhist Consumption'

Journal of Buddhist Ethics, 30: 139-153, Volume 30, 2023
Number of pages: 17 Posted: 17 Jul 2023
Mark Speece
CMMU College of Management Mahidol University
Downloads 43 (750,771)

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lived Buddhism, waste, sustainability

55.

Positioning Thai Brands in Developed Country Markets: Consumer Research from Finland

Sasin Journal of Management (Thailand) 6(1): 75-90
Number of pages: 16 Posted: 15 May 2015
Mark Speece
CMMU College of Management Mahidol University
Downloads 42 (757,703)

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country-of-origin, brand image, country image, Thai products, Finland

56.

The Evolving Investment Climate in Vietnam and Subsequent Challenges to Foreign Investors

Thunderbird International Business Review 42(6): 735-754
Number of pages: 19 Posted: 01 Aug 2015
Arizona State University West, CMMU College of Management Mahidol University and The University of Western Australia
Downloads 41 (764,776)

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foreign investment, government policy, joint ventures, Vietnam

57.

Prospects for EDI in the Thai Retail Sector

Sasin Journal of Management (Bangkok) 5(1): 98-110
Number of pages: 13 Posted: 11 May 2015
Mark Speece and Varaluck Chalitapanukul
CMMU College of Management Mahidol University and Independent
Downloads 41 (764,776)

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electronic data interchange, retailing, Thailand

58.

Aspects of Economic Dualism in Oman, 1830-1930

International Journal of Middle East Studies 21(4): 495-515
Posted: 24 Feb 2015
Mark Speece
CMMU College of Management Mahidol University
Downloads 41 (764,776)
Citation 2

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economic history, Oman, economic systems

59.

Tactics to Influence Subordinates Among Thai Managers

Journal of Managerial Psychology 13(5/6): 343-358
Number of pages: 16 Posted: 25 Feb 2015
Watcharinpan Noypayak and Mark Speece
Bangkok University and CMMU College of Management Mahidol University
Downloads 40 (772,154)

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managerial style, influence tactics, Thailand

60.

Determination of Ethical Acceptability Among Business Instructors: The Case of Kuwait

Journal of business ethics education, Volume 14, 2017
Number of pages: 26 Posted: 10 Jan 2018 Last Revised: 07 Sep 2021
American University of Kuwait, Independent, CMMU College of Management Mahidol University and Gulf University for Science and Technology (GUST)
Downloads 39 (779,193)

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Business Ethics, Accounting, Marketing, Education , Kuwait

61.

Ethics of Customer Treatment Among Woman Small Business Owners Who Follow Kuan Im in Thailand

2017 AMS World Marketing Congress (Academy of Marketing Science), University of Canterbury, Christchurch, New Zealand, 27 June–1 July, 2017
Number of pages: 17 Posted: 18 Jul 2017
Jitnisa Roenjun and Mark Speece
Dhurakij Pundit University, Students and CMMU College of Management Mahidol University
Downloads 37 (793,892)

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Spirituality, Servant leadership, Ethical business practice, Thailand, Kuan Im

62.

Perceptions of Relationship Marketing Among Account Managers of Commercial Banks in a Chinese Environment

International Journal of Bank Marketing 18(7): 315-327
Number of pages: 13 Posted: 14 May 2015
Stella So and Mark Speece
Chinese University of Hong Kong and CMMU College of Management Mahidol University
Downloads 37 (793,892)

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Banking, Relationship marketing, Hong Kong, Corporate culture

63.

Economic Implications of the Arab Spring: A Model for Future Development

International Conference on Leadership, Management and Strategic Development, 13-15 May, 2013, St. Thomas, US Virgin Islands, Caribbean.
Number of pages: 8 Posted: 24 Nov 2014 Last Revised: 05 Dec 2014
Mohsen Bagnied and Mark Speece
The American University of Kuwait and CMMU College of Management Mahidol University
Downloads 37 (793,892)

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Egypt, macromarketing, economic development

64.

Sustainable Policy for Water Pricing in Kuwait

Aljamal, A., Speece, M., & Bagnied, M., Sustainable policy for water pricing in Kuwait. Sustainability 12(8): 3257, 2020 , DOI: 10.3390/su12083257
Number of pages: 18 Posted: 18 May 2020
Ali Aljamal, Mark Speece and Mohsen Bagnied
American University of Kuwait, CMMU College of Management Mahidol University and The American University of Kuwait
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Willingness to Pay, Water Pricing, Subsidies, Sustainability, Kuwait

65.

Duality of Market Structures in Nineteenth and Early Twentieth Century Oman

Erdkunde 41(3): 196-210
Number of pages: 15 Posted: 24 Feb 2015
Mark Speece
CMMU College of Management Mahidol University
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market structure, spatial structure, economic organization, economic history, Oman

66.

Dhammakāya

In: World Religions and Spirituality, David G. Bromley, editor. World Religions and Spirituality Project, Virginia Commonwealth University. https://wrldrels.org/2020/09/26/18210/
Number of pages: 19 Posted: 09 Dec 2020
Mark Speece
CMMU College of Management Mahidol University
Downloads 34 (817,230)

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67.

The Impact of Web-Based Service on Switching Cost: Evidence from Thai Internet Banking

Seventh International Conference on Electronic Commerce, Xi’an, China, August 2005, Proceedings pp. 11-18
Number of pages: 8 Posted: 17 Mar 2015
Siriluck Rotchanakitumnuai and Mark Speece
Thammasat University and CMMU College of Management Mahidol University
Downloads 32 (833,272)

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Web benefits, web barriers, customer relationships, switching cost, internet banking, Thailand

68.

Evolution of Ethnodominated Marketing Channels: Evidence from Oman and Sudan

Journal of MacroMarketing 10(2): 78-93
Number of pages: 16 Posted: 24 Feb 2015
Mark Speece
CMMU College of Management Mahidol University
Downloads 32 (833,272)
Citation 2

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marketing channels, ethnodomination, economic development, Oman, Sudan

69.

Country-of-Origin Perceptions Among Apparel Retailers in the Northwest United States

Hong Kong Journal of Business Management 9: 17-32
Number of pages: 16 Posted: 14 Mar 2015
Sing-Young Lee, Mark Speece and Chip Miller
Dongguk University, CMMU College of Management Mahidol University and Drake University
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country-of-origin, garments, clothing, Hong Kong, retail buyer perceptions

70.

Rural Marketing Constraints in South Kordofan, Sudan

Erdkunde 44(4): 209-219, 1990
Number of pages: 11 Posted: 25 Feb 2015
Mark Speece
CMMU College of Management Mahidol University
Downloads 30 (849,821)

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marketing systems, agricultural marketing, Sudan

71.

Marketing Conflicts in Joint Ventures in Vietnam's Lubricant Industry

Der Markt: Zeitschrift für Absatzwirtschaft und Marketing 38/148 (1999/1): 10-18
Number of pages: 9 Posted: 12 May 2015
Mark Speece and Van Hai Nguyen
CMMU College of Management Mahidol University and Independent
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joint venture conflict, Vietnam

72.

Economic Policy and Desertification in Arid and Semi-Arid Developing Countries

Pakistan Development Review 36(2): 191-201, 1997
Number of pages: 11 Posted: 24 Mar 2015
Mark Speece
CMMU College of Management Mahidol University
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arid lands, environmental degradation, traditional economies, sustainable development

73.

Market Performance of Agricultural Commodities in Semi-Arid South Kordofan, Sudan

Geoforum 20(4): 409-424, 1989
Number of pages: 16 Posted: 25 Feb 2015
Mark Speece
CMMU College of Management Mahidol University
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market performance, drought, price volatility, Sudan

74.

Government Market Intervention in Kordofan, Sudan

Northeast African Studies 8(2-3): 111-129, 1986
Number of pages: 19 Posted: 25 Feb 2015
Mark Speece and Thomas Gillard-Byers
CMMU College of Management Mahidol University and Washington State University
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government economic policy, marketing policy, market performance, Sudan

75.

Forecasting Fluid Milk Package Type with a Multi-Generation New Product Diffusion Model

IEEE Transactions on Engineering Management 39(2): 169-175
Number of pages: 7 Posted: 28 Feb 2015
Mark Speece and Douglas L. MacLachlan
CMMU College of Management Mahidol University and University of Washington Foster School of Business
Downloads 24 (902,910)

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new product diffusion models; milk packaging; pricing, parameter estimation

76.

Measurement of Milk Container Preferences

Journal of International Food & Agribusiness Marketing 3(1): 43-64
Number of pages: 22 Posted: 28 Feb 2015
Mark Speece and Douglas L. MacLachlan
CMMU College of Management Mahidol University and University of Washington Foster School of Business
Downloads 23 (912,347)

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milk packaging technology; pricing; consumer utility

77.

Gaps between Managerial and Consumer Attitudes Toward Advertising in China

Euro Asia Journal of Management (Macau) 7(3; Issue 14): 29-48, 1997
Number of pages: 12 Posted: 24 Mar 2015
Mark Speece and Stella So
CMMU College of Management Mahidol University and Chinese University of Hong Kong
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advertising, consumer attitudes, manager attitudes, China

78.

Three-Pillar Sustainability and Brand Image: A Qualitative Investigation in Thailand’s Household Durables Industry

Sustainability 2022, 14, 11699. https://doi.org/10.3390/su141811699
Number of pages: 22 Posted: 11 Oct 2022
Preechaya Chavalittumrong and Mark Speece
Mahidol University and CMMU College of Management Mahidol University
Downloads 19 (961,226)

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sustainability, brand image, corporate image, sustainable production, corporate culture, corporate social responsibility, green marketing, Thailand

79.

Forecasting Hong Kong FAX Installations with a New Product Diffusion Model

Hong Kong Journal of Business Management 12: 37-55
Number of pages: 20 Posted: 28 Feb 2015
Mark Speece and Douglas L. MacLachlan
CMMU College of Management Mahidol University and University of Washington Foster School of Business
Downloads 17 (971,245)

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new product diffusion models; parameter estimation; FAX; Hong Kong

80.

Conceptualizing a Framework for Social Media Data Sharing

Thammasat Review 26(1): 244-266 Volume, January-June 2023 DOI: 10.14456/tureview.2023.10
Posted: 19 Sep 2023
Siriluck Rotchanakitumnuai and Mark Speece
Thammasat University and CMMU College of Management Mahidol University

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Social media data sharing, Information value, Social influences, Trust, Perceived risk

81.

Ethics In Small Business Capitalism of Women Kuan IM Followers In Thailand

In: Buddhism under Capitalism: Historical Background and Contemporary Manifestations. (R.K. Payne & F. Rambelli, eds.). Bloomsbury Publishing Plc, London, UK, pp. 116-131. (notes for Chapter 6: pp. 218-219: unified reference list for all chapters: pp. 230-262) http://dx.doi.org/10.5040/97813502283
Posted: 28 Feb 2023
Mark Speece and Jitnisa Roenjun
CMMU College of Management Mahidol University and Dhurakij Pundit University, Students

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Small business; spirituality; ethics; servant leadership; Kuan Im; Thailand

82.

How Relationship Quality Drives Knowledge Sharing on Facebook Brand Pages

Forthcoming, Journal of International Consumer Marketing, https://doi.org/10.1080/08961530.2022.2092925
Posted: 19 Jul 2022
Siriluck Rotchanakitumnuai and Mark Speece
Thammasat University and CMMU College of Management Mahidol University

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Brand community, Facebook, knowledge sharing, relationship quality, social media

83.

Understanding resistance to reductions in water subsidies in Kuwait

Local Environment https://doi.org/10.1080/13549839.2021.2002287
Posted: 24 Nov 2021
Ali Aljamal, Mark Speece and Mohsen Bagnied
American University of Kuwait, CMMU College of Management Mahidol University and The American University of Kuwait

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Water subsidies, willingness to pay, sustainability, urban water, Kuwait

84.

Spirituality and ethical treatment of customers and employees by devout Thai women small business owners

Business Ethics, the Environment & Responsibility https://doi.org/10.1111/beer.12375
Posted: 02 Aug 2021
Dhurakij Pundit University, Students, CMMU College of Management Mahidol University and Dhurakij Pundit University - Dhurakij Pundit University International College

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spirituality, servant leadership, ethics, treatment of customers, treatment of employees, Thailand, Buddhism

85.

Attitudes toward Advertising and Advertising Regulation among College Students in Egypt

(2020) Journal of International Consumer Marketing (pre-publication available at https://doi.org/10.1080/08961530.2020.1833270
Posted: 08 Dec 2020
Mohsen Bagnied, Mark Speece and Ibrahim Hegazy
The American University of Kuwait, CMMU College of Management Mahidol University and The American University in Cairo

Abstract:

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86.

Sustainable Development and Buddhist Economics in Thailand

International Journal of Social Economics, DOI: 10.1108/IJSE-08-2018-0405
Posted: 03 Apr 2019
Mark Speece
CMMU College of Management Mahidol University

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Sustainability, Thailand, Buddhist Economics, Environmentalism, Economic Systems

87.

Social Presence and Customer Brand Engagement on Facebook Brand Pages

Journal of Product & Brand Management 26(3), Forthcoming
Posted: 03 Apr 2017
Naresuan University, CMMU College of Management Mahidol University and Dhurakij Pundit University - Dhurakij Pundit University International College

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social media, social presence, customer brand engagement, Facebook brand page, lurkers, smart-IT devices, Thailand

88.

Women in Leadership in Kuwait: A Research Agenda

Gender in Management: an International Journal, Vol. 32(2), 2017
Posted: 16 Mar 2017
Athmar Salem and Mark Speece
The American University of Kuwait - College of Business & Economics and CMMU College of Management Mahidol University

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Women Managers, Leadership, Kuwait, Social Capital, Diwanniya, Wasta

89.

Kuwait Water Challenges: Building a Research Agenda for Policy Impact and Student Experiential Learning

Journal of Business Research, Volume 69, Issue 11, November 2016, Pages 5065-5070
Posted: 03 May 2016 Last Revised: 10 Dec 2016
Ali Aljamal, Mark Speece and Mohsen Bagnied
American University of Kuwait, CMMU College of Management Mahidol University and The American University of Kuwait

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Research agenda, Research impact, AACSB requirements, Experiential learning, Water, Kuwait

90.

Country Image and Expectations Toward International Programs in Business Administration Among Thai Students

Journal of Marketing for Higher Education 11(2): 61-89
Posted: 05 Feb 2016 Last Revised: 08 Feb 2016
Krairoek Pinkaeo and Mark Speece
Bangkok University and CMMU College of Management Mahidol University

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country of origin, consumer expectations, educational marketing, international program, Thailand

91.

Asian Management Style: An Introduction

Journal of Managerial Psychology 16(2): 86-96
Posted: 05 Feb 2016
Mark Speece
CMMU College of Management Mahidol University

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Asian management style

92.

The ‘People’ Aspect of Destination Attachment in International Tourism

Journal of Travel & Tourism Marketing 33(3): 348-361, 2016
Posted: 23 Jul 2015 Last Revised: 10 Dec 2016
Montakan Chubchuwong and Mark Speece
Dhurakij Pundit University and CMMU College of Management Mahidol University

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destination attachment, international tourism, people attachment, place attachment, Thailand

93.

Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development

Journal of MacroMarketing 24(2): 168-172, 2004
Posted: 10 Apr 2015
Clifford Shultz, Donald Rahtz and Mark Speece
Arizona State University West, Independent and CMMU College of Management Mahidol University

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globalization, transformation, marketing, development

94.

Culture, Intercultural Communication Competence, and Sales Negotiation: A Qualitative Research Approach

Journal of Business and Industrial Marketing 19(4): 267-282, 2004
Posted: 28 Mar 2015
Sunanta Chaisrakeo and Mark Speece
Sripatum University and CMMU College of Management Mahidol University

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national cultures, organizational culture, cross-cultural management, communications, sales, Thailand

95.

Technology Integration: Perceptions of Sales Force Automation in Thailand's Life Assurance Industry

Marketing Intelligence & Planning 22(4): 392-406, 2004
Posted: 28 Mar 2015
Ravipa Larpsiri and Mark Speece
Sripatum University and CMMU College of Management Mahidol University

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Insurance, Sales force automation, customer perception, Technology-led strategy, Thailand

96.

The Sales Force as Information Transfer Mechanism for New Service Development in the Thai Insurance Industry

Journal of Financial Services Marketing 8(3): 244-258, 2004
Posted: 28 Mar 2015
Ranchana Rajatanavin and Mark Speece
Independent and CMMU College of Management Mahidol University

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New service development (NSD), cross-functional information flow, sales force, insurance industry, Thailand, qualitative research

97.

Packaging and Purchase Decisions: A Focus Group Study on the Impact of Involvement Level and Time Pressure

British Food Journal 106(8): 607-628, 2004
Posted: 28 Mar 2015
Pinya Silayoi and Mark Speece
Kasetsart University and CMMU College of Management Mahidol University

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Food packaging, Design, Consumer behavior, Thailand

98.

Environmental Scanning in Thai Food SMEs: The Impact of Technology Strategy and Technology Turbulence

British Food Journal 107(5): 285-305
Posted: 17 Mar 2015
Assumption University, CMMU College of Management Mahidol University and Independent

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99.

Cultural Impact on the Relationship Among Perceived Service Quality, Brand Name Value, and Customer Loyalty

Journal of International Consumer Marketing 17(4): 7-40
Posted: 17 Mar 2015
Veerapong Malai and Mark Speece
Bangkok University and CMMU College of Management Mahidol University

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Service quality, customer loyalty, cross-cultural impact, individualism-collectivism, airlines

100.

Countering Negative Country-of-Origin with Low Prices: A Conjoint Study in Vietnam

Journal of Product and Brand Management 14(1): 39-48.
Posted: 17 Mar 2015
Mark Speece and Duc Nguyen
CMMU College of Management Mahidol University and Independent

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Country of origin, Brands, Consumer behaviour, Pricing, Vietnam

101.

An Empirical Study of the Relationship between Absorptive Capacity and Technology Transfer Effectiveness

International Journal of Technology Transfer and Commercialisation 5(1/2): 31-55.
Posted: 14 Mar 2015
Independent, AIT and CMMU College of Management Mahidol University

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technology transfer, absorptive capacity, flexible packaging industry, Thailand

102.

Electronic Commerce for Low Involvement Consumer Goods: Success Factors of Thai Online Merchants

International Journal of Electronic Customer Relationship Management 1(2): 132-154, 2007
Posted: 10 Mar 2015
Siriluck Rotchanakitumnuai and Mark Speece
Thammasat University and CMMU College of Management Mahidol University

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electronic commerce, business-to-consumer websites, success factors, Thailand

103.

Satisfaction with Interpersonal and Internet Interactions in Thai Corporate Banking: An Exploratory Study

International Journal of Internet and Enterprise Management 5(2): 92-115, 2007
Posted: 10 Mar 2015
Ubon Ratchathani Unversity - Department of Marketing, CMMU College of Management Mahidol University and AIT

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integration of interaction channels, customer satisfaction, service encounter, internet banking, face-to-face service, Thailand, interpersonal, corporate banking, internet and enterprise management

104.

The Importance of Packaging Attributes: A Conjoint Analysis Approach

European Journal of Marketing 41(11/12): 1495-1517, 2007
Posted: 10 Mar 2015
Pinya Silayoi and Mark Speece
Kasetsart University and CMMU College of Management Mahidol University

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Food products, Food packaging, Purchasing, Consumer behaviour, Market segmentation

105.

Satisfaction and Dissatisfaction in Service Encounters: Retail Stockbrokerage and Corporate Banking in Thailand

International Journal of Bank Marketing 25(3): 173-194
Posted: 10 Mar 2015
Kasetsart University, Ubon Ratchathani Unversity - Department of Marketing and CMMU College of Management Mahidol University

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Customer satisfaction, Banking, internet services, Thailand

106.

Modeling Electronic Service Acceptance of an E-Securities Trading System

Industrial Management & Data Systems 109(8): 1069-1084, 2009
Posted: 07 Mar 2015
Siriluck Rotchanakitumnuai and Mark Speece
Thammasat University and CMMU College of Management Mahidol University

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Internet services, Securities, Trust, Electronic commerce, technology acceptance model, TAM

107.

Technology Turbulence and Environmental Scanning in Thai Food New Product Development

Asia Pacific Journal of Marketing and Logistics 20(4): 413-432, 2008
Posted: 07 Mar 2015
Chitipa Ngamkroeckjoti and Mark Speece
Assumption University and CMMU College of Management Mahidol University

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environmental scanning, Food industry, Product development, Technology-led strategy, technology turbulence, Thailand

108.

Empirical Assessment of E-Learning on Performance in Principles of Economics

International Review of Economics Education 18: 37-48, January 2015
Posted: 03 Mar 2015 Last Revised: 10 Dec 2016
American University of Kuwait, Independent, Central Bank of Nigeria and CMMU College of Management Mahidol University

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e-learning, student performance, economics education, Kuwait

109.

The Effect of Nature-Based Tourism, Destination Attachment and Property Ownership on Environmental-Friendliness of Visitors: A Study in Thailand

Chubchuwong, M., R. Beise-zee, & M. Speece. 2014. The effect of nature-based tourism, destination attachment and property ownership on environmental-friendliness of visitors: A study in Thailand. Asia Pacific Journal of Tourism Research 20(6): 656-679
Posted: 19 Feb 2015 Last Revised: 10 Dec 2016
Dhurakij Pundit University, Ritsumeikan Asia Pacific University and CMMU College of Management Mahidol University

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destination attachment, nature-based tourism, ownership of property, pro-environment attitude, pro-environment behavior, Thailand

110.

Service Fairness and is Continuance Model in Cloud Computing

Lawkobkit, M. & M. Speece. 2014. Service Fairness and IS Continuance Model in Cloud Computing. International Journal of Internet and Enterprise Management 8(3): 263-285.
Posted: 09 Dec 2014
Montri Lawkobkit and Mark Speece
Sripatum University and CMMU College of Management Mahidol University

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post-acceptance satisfaction; post-acceptance model; PAM; service management; service fairness; information system use

111.

Sources of Sustainable Competitive Advantage: The Case of Rice Milling Firms in Thailand

Ritthaisong, Y. L.M. Johri, & M.Speece. 2014. Sources of sustainable competitive advantage: The case of rice milling firms in Thailand. British Food Journal 116(2): 272-291.
Posted: 09 Dec 2014
University of Cape Town (UCT) - Department of Information Systems, University of Oxford - Said Business School and CMMU College of Management Mahidol University

Abstract:

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Strategic management, Thailand, Competitive advantage, RBV, Rice mill

112.

Assessing New Product Development Success Factors in the Thai Food Industry

Suwannaporn, P., & M. Speece. 2010. Assessing new product development success factors in the Thai food industry. British Food Journal 112(4): 364-386
Posted: 09 Dec 2014
Prisana Suwannaporn and Mark Speece
Kasetsart University and CMMU College of Management Mahidol University

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New products, Product development, Critical success factors, Food industry, Thailand

113.

What Attributes are Sought by Chinese Casino Visitors When They Visit a Casino?

Chan, S.H., P.Y.K. Wan, & M. Speece. 2013. What attributes are sought by Chinese casino visitors when they visit a casino? Journal of Gambling Business and Economics 7(1): 17-37.
Posted: 26 Nov 2014 Last Revised: 05 Dec 2014
University of Macau - Faculty of Business Administration, University of Macau - Faculty of Business Administration and CMMU College of Management Mahidol University

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market segmentation, casinos, gambling, Macau

114.

Relationship Marketing and Micro-Retailer Brand in Traditional Markets

Theerachun, S., M. Speece, & W. Zimmerman. 2013. Relationship marketing and micro-retailer brand in traditional markets. Journal of International Food & Agribusiness Marketing 25(3): 242-266.
Posted: 26 Nov 2014
Independent, CMMU College of Management Mahidol University and Independent

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micro-retailing, informal sector, traditional markets, customer relationships, Thailand