Mark Speece

CMMU College of Management Mahidol University

adjunct

69 Vipawadee Rangsit Road

Samsennai, Phayathai District

Bangkok, Bangkok 10400

Thailand

Thammasat Business School

adjunct

2 Prachan Road

Pra Nakorn

Bangkok, Bangkok 10200

Thailand

SCHOLARLY PAPERS

112

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CROSSREF CITATIONS

47

Scholarly Papers (112)

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1.

The Effect of Perceived Characteristics of Innovation on E-Commerce Adoption by SMEs in Thailand

In: Proceedings of the Seventh International Conference on Global Business and Economic Development, Bangkok, Thailand, January 2003.
Number of pages: 13 Posted: 17 Feb 2015
Passachon Limthongchai and Mark Speece
Bangkok University and CMMU College of Management Mahidol University
Downloads 928 (40,743)
Citation 8

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e-commerce, innovation diffusion, innovation characteristics, Thailand

2.

Customer Brand Engagement, Perceived Social Presence, and Brand Trust and Loyalty in Corporate Facebook

2016 Annual Conference of the Emerging Markets Conference Board, Chulalongkorn University, Bangkok, Thailand, 6-8 January, 2016
Number of pages: 5 Posted: 04 Feb 2016
Wimmala Pongpaew, Mark Speece and Leela Tiangsoongnern
Naresuan University, CMMU College of Management Mahidol University and Dhurakij Pundit University - Dhurakij Pundit University International College
Downloads 489 (93,705)
Citation 1

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social presence, customer brand engagement, corporate Facebook, social media, Thailand

3.

Key Success Factors Behind Electronic Medical Record Adoption in Thailand

Downloads 316 (153,839)

Key Success Factors Behind Electronic Medical Record Adoption in Thailand

Society of Interdisciplinary Business Research (SIBR) 2011 Conference on Interdisciplinary Business Research
Number of pages: 3 Posted: 24 Jun 2011
Kanida Nikky Narattharaksa and Mark Speece
Naresuan University and CMMU College of Management Mahidol University
Downloads 316 (152,839)

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Key Success Factors Behind Electronic Medical Record Adoption in Thailand

Journal of Health, Organization and Management 30(6): 985-1008.
Posted: 06 Sep 2016 Last Revised: 10 Dec 2016
Kanida Nikky Narattharaksa, Mark Speece, Charles Newton and Damrongsak BULYALERT
Naresuan University, CMMU College of Management Mahidol University, Dhurakij Pundit University - Dhurakij Pundit University International College and Chiang Mai University

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Thailand, Medical information systems, Electronic health records, Electronic medical records, EMR implementation, Physician views

4.

Corporate Customer Perspectives on Business Value of Thai Internet Banking Services

Journal of Electronic Commerce Research 5(4): 270-286, 2004
Number of pages: 17 Posted: 29 Mar 2015
Siriluck Rotchanakitumnuai and Mark Speece
Thammasat University and CMMU College of Management Mahidol University
Downloads 264 (185,357)

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Internet banking, web benefits, web barriers, Thailand

5.

The Impact of Internet Banking on Thai Consumer Perception

Number of pages: 14 Posted: 17 Feb 2015
Ravipa Larpsiri, Siriluck Rotchanakitumnuai, Sunanta Chaisrakeo and Mark Speece
Sripatum University, Thammasat University, Sripatum University and CMMU College of Management Mahidol University
Downloads 261 (187,505)
Citation 5

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internet banking, consumer perceptions, thailand

6.

Value Oriented Shopping Behavior Among Urban Middle Class Vietnamese Consumers

Asian Academy of Management Journal 5(1): 45-54
Number of pages: 11 Posted: 01 Aug 2015
Mark Speece and Godwin Nair
CMMU College of Management Mahidol University and Independent
Downloads 224 (217,662)

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price orientation, value orientation, quality orientation, shopping behavior, Vietnam

7.

Qualitative Exploratory Research on Customer Acceptance of Technology in Financial Services

In: Research Methodology in Commerce and Management (R.D. Sharma & H. Chahal, eds.). New Delhi: Anmol Publications, pp. 60-86.
Number of pages: 28 Posted: 05 Feb 2016
Rapeeporn Srijumpa, Ravipa Larpsiri and Mark Speece
Kasetsart University, Sripatum University and CMMU College of Management Mahidol University
Downloads 209 (232,209)
Citation 1

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qualitative methods; in-depth interviews; financial services; consumer perceptions; internet services; Thailand

8.

Marketing Research in Vietnam

Journal of International Marketing and Marketing Research 21(3): 145-161
Number of pages: 10 Posted: 10 Mar 2015
Tran Vu and Mark Speece
Asian Institute of Technology and CMMU College of Management Mahidol University
Downloads 204 (238,421)

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marketing research, Vietnam

9.

Assessing Large-Scale ERP Implementation Success with a Balanced Scorecard

Rotchanakitumnuai, S., M. Speece, & F.W. Swierczek, Assessing Large-Scale ERP Implementation Success with a Balanced Scorecard. Thammasat Review 22(2): 168-185, 2019
Number of pages: 18 Posted: 18 May 2020
Siriluck Rotchanakitumnuai, Mark Speece and Fredric William Swierczek
Thammasat University, CMMU College of Management Mahidol University and Asian Institute of Technology - AIT Center of Vietnam
Downloads 172 (276,327)

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Enterprise Resource Planning, Balanced Scorecard, Success Factors, Thailand

10.

Consumer Perceptions of Social Media Usage by Consumer Electronics Retailers in Kuwait

Mohamed Tawfik, A., H. Magdi, M. Ghandour, A. Al Hassan, & M. Speece. 2015. Consumer perceptions of social media usage by consumer electronics retailers. AIB MENA 5th Annual Conference (Academy of International Business Middle East & North Africa Chapter), Dubai, January 13-15, 2015.
Number of pages: 12 Posted: 16 Jan 2015
Ahmed Mohamed Tawfik, Heba Magdi, Menna Ghandour, Ali Al-Hassan and Mark Speece
The American University of Kuwait, The American University of Kuwait, The American University of Kuwait, The American University of Kuwait and CMMU College of Management Mahidol University
Downloads 156 (300,039)

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social media, marketing communications, user perceptions, consumer electronics, Kuwait

11.

Importance of Service Elements Among Chinese Gamblers Visiting Macau

Society of Interdisciplinary Business Research (SIBR) 2011 Conference on Interdisciplinary Business Research
Number of pages: 4 Posted: 24 Jun 2011
Joanne Sow Hup Chan, Penny Wan Yim King and Mark Speece
University of Macau - Faculty of Business Administration, University of Macau - Faculty of Business Administration and CMMU College of Management Mahidol University
Downloads 128 (350,895)
Citation 1

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12.

Social Presence and Customer Brand Engagement in Corporate Facebook

12th EBES Conference – Singapore (Eurasia Business and Economics Society), Singapore, January 9-11, 2014
Number of pages: 22 Posted: 13 Apr 2015
Wimmala Pongpaew, Mark Speece and Leela Tiangsoongnern
Naresuan University, CMMU College of Management Mahidol University and Dhurakij Pundit University - Dhurakij Pundit University International College
Downloads 124 (359,261)
Citation 2

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social presence, customer brand engagement, corporate Facebook, social media, Thailand

13.

University Social Responsibility and Brand Image of Private Universities in Bangkok

Downloads 121 (365,760)

University Social Responsibility and Brand Image of Private Universities in Bangkok

Number of pages: 23 Posted: 10 Apr 2015
Jirawan Plungpongpan, Leela Tiangsoongnern and Mark Speece
Chandrakasem Rajabhat University, Dhurakij Pundit University - Dhurakij Pundit University International College and CMMU College of Management Mahidol University
Downloads 121 (367,298)
Citation 1

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Corporate Social Responsibility (CSR), University Social Responsibility (USR), brand image, brand consideration set, Thailand

University Social Responsibility and Brand Image of Private Universities in Bangkok

International Journal of Educational Management 30(4): 571-591, 2016
Posted: 16 Mar 2016 Last Revised: 10 Dec 2016
Jirawan Plungpongpan, Leela Tiangsoongnern and Mark Speece
Chandrakasem Rajabhat University, Dhurakij Pundit University - Dhurakij Pundit University International College and CMMU College of Management Mahidol University

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Corporate Social Responsibility (CSR), University Social Responsibility (USR), brand image, brand consideration set, marketing communications, Thailand

14.

Digitization & Globalization for the Little Players: The View from Thai SMEs

Proceedings of the 43rd Annual Macromarketing Conference, Leipzig, Germany. 10-13 July, 2018, pp. 743-763
Number of pages: 13 Posted: 20 Aug 2018
Mark Speece, Leela Tiangsoongnern and Jitnisa Roenjun
CMMU College of Management Mahidol University, Dhurakij Pundit University - Dhurakij Pundit University International College and Dhurakij Pundit University, Students
Downloads 119 (372,499)

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SMEs, digitization, globalization, competitiveness, government policy, e-ASEAN, Thailand

15.

Strategies of Japanese Supermarkets in Hong Kong

International Journal of Retail and Distribution Management 22(8): 3-12
Number of pages: 10 Posted: 01 Mar 2015
Yukiko Kawahara and Mark Speece
Chinese University of Hong Kong and CMMU College of Management Mahidol University
Downloads 118 (372,499)

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supermarkets, retail strategy, segmentation and targeting, Hong Kong, Japanese supermarkets

16.

Value Orientation Among Asian Middle Class Consumers

Speece, M. 1998. Value Orientation Among Asian Middle Class Consumers. Marketing and Research Today (ESOMAR) 27(4): 156-165.
Number of pages: 10 Posted: 17 Feb 2015
Mark Speece
CMMU College of Management Mahidol University
Downloads 100 (418,816)

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price orientation, value orientation, quality orientation, asian consumers

17.

Modern Urban Reform Buddhism in Thailand

Speece, M. 2013. Modern urban reform Buddhism in Thailand. IAPR 2013 Congress, International Association for the Psychology of Religion. 27-30 August 2013, Lausanne, Switzerland, Programme & Book of Abstracts, p. 277-279. (Abstract only)
Number of pages: 17 Posted: 17 Dec 2014
Mark Speece
CMMU College of Management Mahidol University
Downloads 99 (421,684)

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buddhism, reform buddhism, thailand

18.

University Social Responsibility and Brand Consideration for Universities

2016 Annual Conference of the Emerging Markets Conference Board, Chulalongkorn University, Bangkok, Thailand, 6-8 January, 2016
Number of pages: 5 Posted: 04 Feb 2016
Jirawan Plungpongpan, Leela Tiangsoongnern and Mark Speece
Chandrakasem Rajabhat University, Dhurakij Pundit University - Dhurakij Pundit University International College and CMMU College of Management Mahidol University
Downloads 96 (430,257)

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Corporate Social Responsibility (CSR), University Social Responsibility (USR), brand image, brand consideration set, Thailand

19.

Arab Gulf Cities: Competing Identities of Cosmopolitanism vs. Localism

CUI ’13, Proceedings of the International Contemporary Urban Issues Conference, 4-6 November, 2013, Istanbul, Turkey. Istanbul: DAKAM Publishing, pp. 121-129
Number of pages: 13 Posted: 23 Nov 2014
Kawee Jarach and Mark Speece
Mahidol University International College (MUIC) and CMMU College of Management Mahidol University
Downloads 94 (436,147)

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Arabian Gulf, urban identity, cosmopolitanism, localism

20.

Gender Stereotyping of Managerial Characteristics in Kuwait

AIB MENA 5th Annual Conference (Academy of International Business Middle East & North Africa Chapter), Dubai, January 13-15, 2015.
Number of pages: 16 Posted: 28 Jan 2015
Hanh Tran, John Russell and Mark Speece
american university of kuwait, American University of Kuwait and CMMU College of Management Mahidol University
Downloads 92 (442,102)
Citation 1

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gendered stereotyping, managerial positions, Bem Sex Role Inventory (BSRI), Kuwait

21.

Thailand vs. Egypt: Reflections on the Concept of ‘Electoral Dictatorship’.

IISES 12th International Academic Conference. September 1-4, 2014, Prague, Czech Republic, Conference Proceedings, pp. 616-630.
Number of pages: 15 Posted: 18 Nov 2014
Kawee Jarach and Mark Speece
Mahidol University International College (MUIC) and CMMU College of Management Mahidol University
Downloads 87 (457,796)

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Thailand, Egypt, parliamentary dictatorship, electoral dictatorship, military coup, middle class

22.

Consumer Perceptions of Marketing Communications During Crisis Situations

2016 Annual Conference of the Emerging Markets Conference Board, Chulalongkorn University, Bangkok, Thailand, 6-8 January, 2016
Number of pages: 6 Posted: 05 Feb 2016
Thunyanee Niyomkij, Mark Speece and Leela Tiangsoongnern
Rambhaibarni Rajaphat University, CMMU College of Management Mahidol University and Dhurakij Pundit University - Dhurakij Pundit University International College
Downloads 84 (467,730)

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marketing communications, crisis situations, consumer response, jewelry, Thailand

23.

Willingness to Pay for Water in Kuwait

Aljamal, A., M. Bagnied, & M. Speece. 2015. Willingness to Pay for Water in Kuwait. 15th EBES Conference – Lisbon (Eurasia Business and Economics Society), Lisbon, January 8-10, 2015.
Number of pages: 13 Posted: 10 Feb 2015
Ali Aljamal, Mohsen Bagnied and Mark Speece
American University of Kuwait, The American University of Kuwait and CMMU College of Management Mahidol University
Downloads 83 (471,074)

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willingness to pay, water pricing, subsidy, sustainability, Kuwait

24.

Corporate Facebook and Customer Brand Engagement in Kuwait

2016 Global Marketing Conference, Hong Kong, 21-24 July 2016
Number of pages: 17 Posted: 25 Jul 2016
Mohsen Bagnied, Mark Speece and Wimmala Pongpaew
The American University of Kuwait, CMMU College of Management Mahidol University and Naresuan University
Downloads 74 (503,375)

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social media, social presence, customer brand engagement, brand trust, corporate Facebook

25.

Imported Beer in the Hong Kong Market.

British Food Journal 96(1): 10-18.
Number of pages: 9 Posted: 01 Mar 2015
Mark Speece, Yukiko Kawahara and Stella So
CMMU College of Management Mahidol University, Chinese University of Hong Kong and Chinese University of Hong Kong
Downloads 73 (511,027)

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consumer behavior, choice criteria, imports, Hong Kong, beer

26.

Success Factors for the Export of Barberry: Perceptions of Iranian Export Firms

AIB MENA 3rd Annual Conference (Academy of International Business Middle East & North Africa Chapter), American University in Cairo, January 12-14, 2013.
Number of pages: 12 Posted: 24 Nov 2014
Zahra Mohemi and Mark Speece
Payam-e-Noor University - Department of Management and CMMU College of Management Mahidol University
Downloads 65 (539,608)

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barberry export, success factors, marketing factors, government support, Iran

27.

Urban Middle-Class Buddhist Reform Movements in Thailand: Economic Systems and Business Ethics

Proceedings of the 41st Annual Macromarketing Conference, (Extended Abstract for the Panel on Religion and Macromarketing Thought), pp. 286-299, Trinity College, Dublin, July 13-15, 2016
Number of pages: 9 Posted: 22 Jul 2016
Mark Speece
CMMU College of Management Mahidol University
Downloads 63 (548,213)

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Buddhist Economics, Buddhist Reform Movements, Thailand

28.

Advertising in Transforming Economies: Evidence from Early Market Reforms in China and Vietnam

2017 AMS World Marketing Congress (Academy of Marketing Science), University of Canterbury, Christchurch, New Zealand, 27 June – 1 July 2017.
Number of pages: 12 Posted: 18 Jul 2017
Mark Speece
CMMU College of Management Mahidol University
Downloads 62 (552,541)

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attitudes toward advertising, transforming economies, China, Vietnam

29.

Cultural Mix and Success Factors in New Product Development: An Example from the Thai Food Processing Industry

Journal of Asia Pacific Marketing 3(1): 3-23, 2004
Number of pages: 24 Posted: 18 Mar 2015
Mark Speece and Prisana Suwannaporn
CMMU College of Management Mahidol University and Kasetsart University
Downloads 62 (552,541)

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product development, NPD success factors, cultural mix, cross-cultural management, Thailand

30.

Organization of New Product Development in Thailand's Food Processing Industry

International Food and Agribusiness Management Review 1(2): 161-192, 1998
Number of pages: 32 Posted: 28 Mar 2015
Prisana Suwannaporn and Mark Speece
Kasetsart University and CMMU College of Management Mahidol University
Downloads 60 (561,604)
Citation 1

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new product development, food processing industry, Thailand

31.

Marketing and Regional Integration for Food Security in the Arab World

Downloads 60 (561,604)

Marketing and Regional Integration for Food Security in the Arab World

39th Annual Macromarketing Conference, London, UK, July 2-5, 2014
Number of pages: 14 Posted: 18 Nov 2014
Mohsen Bagnied and Mark Speece
The American University of Kuwait and CMMU College of Management Mahidol University
Downloads 60 (570,796)

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food security, economic integration, Egypt, Sudan, Gulf

Marketing and Regional Integration for Food Security in the Arab World

Journal of Macromarketing (DOI/10.1177/0276146719835884), Forthcoming
Posted: 31 Mar 2019
Mohsen Bagnied and Mark Speece
The American University of Kuwait and CMMU College of Management Mahidol University

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economic integration, resource advantage theory, regional competitiveness, food security, Middle East

32.

Conflict in Manufacturing Joint Ventures in Myanmar

Journal of Euro Asian Management (Bangkok) 4(3): 19-43
Number of pages: 43 Posted: 28 Mar 2015
Mark Speece and PhyuPhyu Sann
CMMU College of Management Mahidol University and Asian Institute of Technology
Downloads 54 (590,037)

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joint ventures, problems, conflicts, Myanmar

33.

Religious Role Models for Women Entrepreneurs in Non-Western Contexts: Muslim Kuwait and Buddhist Thailand

Proceedings of the Macromarketing Conference 2017, Queenstown, New Zealand, 19–22 June, 2017 (B. Wooliscroft & A. Ganglmair-Wooliscroft, eds.), pp. 574-582
Number of pages: 11 Posted: 17 Jul 2017
Athmar Salem, Jitnisa Roenjun and Mark Speece
The American University of Kuwait - College of Business & Economics, Dhurakij Pundit University, Students and CMMU College of Management Mahidol University
Downloads 53 (594,990)

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entrepreneurship, women, role models, Islam, Buddhism, Kuwait, Thailand

34.

The Thai Life Insurance Market: Effects of Country of Origin Perceptions on Consumer Expectations

Journal of Financial Services Marketing 5(2): 99-117 (2000)
Number of pages: 20 Posted: 23 Jul 2015
Mark Speece and Krairoek Pinkaeo
CMMU College of Management Mahidol University and Bangkok University
Downloads 53 (594,990)

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Consumer behaviour, country image, consumer ethnocentrism, brand marketing

35.

Advertising in a Developing Economy: Attitudes of Young Consumers in Egypt

Proceedings of the 2018 Global Marketing Conference, Tokyo, Japan, July 26-29, 2018, pp. 981-995
Number of pages: 15 Posted: 20 Aug 2018 Last Revised: 30 Sep 2018
Mohsen Bagnied, Mark Speece and Ibrahim Hegazy
The American University of Kuwait, CMMU College of Management Mahidol University and The American University in Cairo
Downloads 52 (600,203)

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Attitudes Toward Advertising, Developing Economies, Egypt

36.

Competitiveness of Bangladeshi Ready Made Garment Exports

Journal of Euro Asian Management (Bangkok) 3(2): 1-30, 1997
Number of pages: 17 Posted: 10 Mar 2015
Mohammed Ali and Mark Speece
Asian Institute of Technology and CMMU College of Management Mahidol University
Downloads 52 (600,203)

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garment industry, competitiveness, Bangladesh

37.

Ethnic Change in Marketing Channels: Chinese Middlemen in Thailand

Journal of Asian Business 16(1): 15-40
Number of pages: 26 Posted: 24 Feb 2015
Mark Speece and Professor Dr Barbara Igel
CMMU College of Management Mahidol University and AIT
Downloads 50 (610,676)

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marketing channels, ethnodomination, economic development, Thailand

38.

Purchase of Green Packaged Detergents in Bangkok

Journal of International Selling and Sales Management 3(2): 73-85
Number of pages: 8 Posted: 26 Mar 2015
Mark Speece and Siriporn Charernkitpan
CMMU College of Management Mahidol University and Asian Institute of Technology
Downloads 49 (615,853)

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green packaging, reusable packaging, consumer attitudes, choice criteria, Thailand

39.

Application of a Multi-Generation Diffusion Model to Milk Container Technology

Technological Forecasting and Social Change 49(3): 281-295
Number of pages: 15 Posted: 28 Feb 2015
Mark Speece and Douglas L. MacLachlan
CMMU College of Management Mahidol University and University of Washington Foster School of Business
Downloads 49 (615,853)

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diffusion models; milk packaging; packaging technology

40.

The Thai Coup and Small Business Confidence in Bangkok

IISES 12th International Academic Conference. September 1-4, 2014, Prague, Czech Republic, Conference Proceedings, pp. 958-968.
Number of pages: 11 Posted: 18 Nov 2014
Jitnisa Roenjun and Mark Speece
Dhurakij Pundit University, Students and CMMU College of Management Mahidol University
Downloads 49 (615,853)

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small business, Thai coup, economic policy, business confidence, Thailand

41.

Advertising, Brand Image, and Brand Choice in a Niche Market in Vietnam

Media Asia 26(1): 33-38
Number of pages: 6 Posted: 11 May 2015
Mark Speece and Thi Phuong Thao Hoang
CMMU College of Management Mahidol University and Ho Chi Minh City University of Economics and Finance - School of Finance
Downloads 48 (621,239)

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advertising, brand image, brand choice, lubricants, Vietnam

42.

Psychographics of Religiosity and the Nature of Just Economic Systems: Examining Buddhist Reform Movements in Thailand

Proceedings of the 41st Annual Macromarketing Conference, Dublin, pp. 533-554, July 13-15 2016
Number of pages: 12 Posted: 19 Jul 2016
Mark Speece and Jitnisa Roenjun
CMMU College of Management Mahidol University and Dhurakij Pundit University, Students
Downloads 47 (626,638)
Citation 1

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Religiosity, Psychographics, Economic Systems, Ethics, Sustainability, Buddhism, Thailand

43.

Vendor Relations and Implementation of Health IT Projects

2016 Annual Conference of the Emerging Markets Conference Board, Chulalongkorn University, Bangkok, Thailand, 6-8 January, 2016
Number of pages: 5 Posted: 05 Feb 2016
Kanida Nikky Narattharaksa and Mark Speece
Naresuan University and CMMU College of Management Mahidol University
Downloads 46 (632,021)

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Electronic Medical Records, EMR, Health Information Technology, implementation process, vendors, Thailand

44.

The Impact of Offshore Manufacturing on Quality Perceptions

Asian Academy of Management Journal 1(1): 15-29
Number of pages: 15 Posted: 10 Mar 2015
Mark Speece, Yukiko Kawahara and Chip Miller
CMMU College of Management Mahidol University, Chinese University of Hong Kong and Drake University
Downloads 46 (632,021)

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country-of-origin, consumer perceptions, off-shore manufacturing

45.

Sales Force Development in China

Journal of International Selling and Sales Management 4(1): 3-19, 1998
Number of pages: 17 Posted: 26 Mar 2015
Xiao Wu and Mark Speece
Asian Institute of Technology and CMMU College of Management Mahidol University
Downloads 44 (643,472)

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sales management, personal selling, modernization of sales, China

46.

Continuous Learning Process in New Product Development in the Thai Food-Processing Industry

British Food Journal, Vol. 102 No. 8, 2000, pp. 598-614.
Number of pages: 17 Posted: 14 May 2015
Prisana Suwannaporn and Mark Speece
Kasetsart University and CMMU College of Management Mahidol University
Downloads 43 (649,177)

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Food processing, New product development, Continuous learning, R&D, Thailand

47.

Markets and the Development of Oman's Urban Network

CUI ’13, Proceedings of the International Contemporary Urban Issues Conference, 4-6 November, 2013, Istanbul, Turkey. Istanbul: DAKAM Publishing, pp. 71-77
Number of pages: 11 Posted: 23 Nov 2014
Mark Speece
CMMU College of Management Mahidol University
Downloads 43 (649,177)

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Oman, markets, urban networks, economic development

48.

By the Numbers: Thailand's Performance on International Indices Under Thaksin.

IISES 12th International Academic Conference. September 1-4, 2014, Prague, Czech Republic, Conference Proceedings, pp. 1099-1112
Number of pages: 14 Posted: 13 Nov 2014 Last Revised: 17 Nov 2014
Mark Speece
CMMU College of Management Mahidol University
Downloads 41 (660,866)
Citation 2

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Thailand, corruption, competitiveness, inequality, Thaksin, Thaksinomics

49.

Water in Kuwait: Building a Research Agenda for Practical Policy Impact and Student Experiential Learning

2016 Global Innovation and Knowledge Academy (GIKA) Conference, Valencia, Spain, 20-23 March 2016
Number of pages: 16 Posted: 27 Mar 2016
Ali Aljamal, Mark Speece and Mohsen Bagnied
American University of Kuwait, CMMU College of Management Mahidol University and The American University of Kuwait
Downloads 38 (679,409)

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water policy, research agenda, Kuwait

50.

Extra-Economic Issues in Willingness to Pay for Water in Kuwait

40th Annual Macromarketing Conference, Chicago, June 25-28, 2015
Number of pages: 11 Posted: 03 Jul 2015
Ali Aljamal, Mohsen Bagnied and Mark Speece
American University of Kuwait, The American University of Kuwait and CMMU College of Management Mahidol University
Downloads 38 (679,409)

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water usage, water conservation, water pricing, willingness to pay, Kuwait

51.

Positioning Thai Brands in Developed Country Markets: Consumer Research from Finland

Sasin Journal of Management (Thailand) 6(1): 75-90
Number of pages: 16 Posted: 15 May 2015
Mark Speece
CMMU College of Management Mahidol University
Downloads 38 (679,409)

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country-of-origin, brand image, country image, Thai products, Finland

52.

The Evolving Investment Climate in Vietnam and Subsequent Challenges to Foreign Investors

Thunderbird International Business Review 42(6): 735-754
Number of pages: 19 Posted: 01 Aug 2015
Clifford Shultz, Mark Speece and Anthony Pecotich
Arizona State University West, CMMU College of Management Mahidol University and The University of Western Australia
Downloads 36 (692,195)

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foreign investment, government policy, joint ventures, Vietnam

53.

Perceptions of Relationship Marketing Among Account Managers of Commercial Banks in a Chinese Environment

International Journal of Bank Marketing 18(7): 315-327
Number of pages: 13 Posted: 14 May 2015
Stella So and Mark Speece
Chinese University of Hong Kong and CMMU College of Management Mahidol University
Downloads 34 (705,424)

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Banking, Relationship marketing, Hong Kong, Corporate culture

54.

Transportation in China in the 1990s

International Journal of Physical Distribution and Logistics Management 25(8): 57-75, 1995
Number of pages: 19 Posted: 07 Mar 2015
Mark Speece and Yukiko Kawahara
CMMU College of Management Mahidol University and Chinese University of Hong Kong
Downloads 34 (705,424)

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transportation, logistics, China market

55.

Tactics to Influence Subordinates Among Thai Managers

Journal of Managerial Psychology 13(5/6): 343-358
Number of pages: 16 Posted: 25 Feb 2015
Watcharinpan Noypayak and Mark Speece
Bangkok University and CMMU College of Management Mahidol University
Downloads 34 (712,129)

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managerial style, influence tactics, Thailand

56.

Aspects of Economic Dualism in Oman, 1830-1930

International Journal of Middle East Studies 21(4): 495-515
Posted: 24 Feb 2015
Mark Speece
CMMU College of Management Mahidol University
Downloads 34 (705,424)
Citation 2

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economic history, Oman, economic systems

57.

Determination of Ethical Acceptability Among Business Instructors: The Case of Kuwait

Journal of business ethics education, Volume 14, 2017
Number of pages: 26 Posted: 10 Jan 2018 Last Revised: 07 Sep 2021
Ayman E. Haddad, Dhoha Al SALEH, Mark Speece and Osama Musa Al-Hares
American University of Kuwait, Independent, CMMU College of Management Mahidol University and Gulf University for Science and Technology (GUST)
Downloads 33 (712,129)

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Business Ethics, Accounting, Marketing, Education , Kuwait

58.

Prospects for EDI in the Thai Retail Sector

Sasin Journal of Management (Bangkok) 5(1): 98-110
Number of pages: 13 Posted: 11 May 2015
Mark Speece and Varaluck Chalitapanukul
CMMU College of Management Mahidol University and Independent
Downloads 32 (719,053)

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electronic data interchange, retailing, Thailand

59.

Country-of-Origin Perceptions Among Apparel Retailers in the Northwest United States

Hong Kong Journal of Business Management 9: 17-32
Number of pages: 16 Posted: 14 Mar 2015
Sing-Young Lee, Mark Speece and Chip Miller
Dongguk University, CMMU College of Management Mahidol University and Drake University
Downloads 31 (726,164)

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country-of-origin, garments, clothing, Hong Kong, retail buyer perceptions

60.

Evolution of Ethnodominated Marketing Channels: Evidence from Oman and Sudan

Journal of MacroMarketing 10(2): 78-93
Number of pages: 16 Posted: 24 Feb 2015
Mark Speece
CMMU College of Management Mahidol University
Downloads 31 (726,164)
Citation 2

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marketing channels, ethnodomination, economic development, Oman, Sudan

61.

Sustainable Policy for Water Pricing in Kuwait

Aljamal, A., Speece, M., & Bagnied, M., Sustainable policy for water pricing in Kuwait. Sustainability 12(8): 3257, 2020 , DOI: 10.3390/su12083257
Number of pages: 18 Posted: 18 May 2020
Ali Aljamal, Mark Speece and Mohsen Bagnied
American University of Kuwait, CMMU College of Management Mahidol University and The American University of Kuwait
Downloads 30 (733,301)

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Willingness to Pay, Water Pricing, Subsidies, Sustainability, Kuwait

62.

Ethics of Customer Treatment Among Woman Small Business Owners Who Follow Kuan Im in Thailand

2017 AMS World Marketing Congress (Academy of Marketing Science), University of Canterbury, Christchurch, New Zealand, 27 June–1 July, 2017
Number of pages: 17 Posted: 18 Jul 2017
Jitnisa Roenjun and Mark Speece
Dhurakij Pundit University, Students and CMMU College of Management Mahidol University
Downloads 30 (733,301)

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Spirituality, Servant leadership, Ethical business practice, Thailand, Kuan Im

63.

Economic Implications of the Arab Spring: A Model for Future Development

International Conference on Leadership, Management and Strategic Development, 13-15 May, 2013, St. Thomas, US Virgin Islands, Caribbean.
Number of pages: 8 Posted: 24 Nov 2014 Last Revised: 05 Dec 2014
Mohsen Bagnied and Mark Speece
The American University of Kuwait and CMMU College of Management Mahidol University
Downloads 29 (740,597)

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Egypt, macromarketing, economic development

64.

The Impact of Web-Based Service on Switching Cost: Evidence from Thai Internet Banking

Seventh International Conference on Electronic Commerce, Xi’an, China, August 2005, Proceedings pp. 11-18
Number of pages: 8 Posted: 17 Mar 2015
Siriluck Rotchanakitumnuai and Mark Speece
Thammasat University and CMMU College of Management Mahidol University
Downloads 28 (747,918)

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Web benefits, web barriers, customer relationships, switching cost, internet banking, Thailand

65.

Beer Preference and Country-of-Origin in Hong Kong

Journal of Food Products Marketing 2(2): 43-64
Number of pages: 22 Posted: 01 Mar 2015
Mark Speece, Stella So, Yukiko Kawahara and Laura Milner
CMMU College of Management Mahidol University, Chinese University of Hong Kong, Chinese University of Hong Kong and University of Alaska Fairbanks
Downloads 27 (755,352)
Citation 1

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country-of-origin, segmentation, Hong Kong, beer

66.

Marketing Conflicts in Joint Ventures in Vietnam's Lubricant Industry

Der Markt: Zeitschrift für Absatzwirtschaft und Marketing 38/148 (1999/1): 10-18
Number of pages: 9 Posted: 12 May 2015
Mark Speece and Van Hai Nguyen
CMMU College of Management Mahidol University and Independent
Downloads 26 (762,961)

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joint venture conflict, Vietnam

67.

Market Performance of Agricultural Commodities in Semi-Arid South Kordofan, Sudan

Geoforum 20(4): 409-424, 1989
Number of pages: 16 Posted: 25 Feb 2015
Mark Speece
CMMU College of Management Mahidol University
Downloads 26 (762,961)

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market performance, drought, price volatility, Sudan

68.

Government Market Intervention in Kordofan, Sudan

Northeast African Studies 8(2-3): 111-129, 1986
Number of pages: 19 Posted: 25 Feb 2015
Mark Speece and Thomas Gillard-Byers
CMMU College of Management Mahidol University and Washington State University
Downloads 26 (762,961)

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government economic policy, marketing policy, market performance, Sudan

69.

Duality of Market Structures in Nineteenth and Early Twentieth Century Oman

Erdkunde 41(3): 196-210
Number of pages: 15 Posted: 24 Feb 2015
Mark Speece
CMMU College of Management Mahidol University
Downloads 26 (762,961)

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market structure, spatial structure, economic organization, economic history, Oman

70.

Dhammakāya

In: World Religions and Spirituality, David G. Bromley, editor. World Religions and Spirituality Project, Virginia Commonwealth University. https://wrldrels.org/2020/09/26/18210/
Number of pages: 19 Posted: 09 Dec 2020
Mark Speece
CMMU College of Management Mahidol University
Downloads 25 (770,835)

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71.

Economic Policy and Desertification in Arid and Semi-Arid Developing Countries

Pakistan Development Review 36(2): 191-201, 1997
Number of pages: 11 Posted: 24 Mar 2015
Mark Speece
CMMU College of Management Mahidol University
Downloads 24 (778,712)

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arid lands, environmental degradation, traditional economies, sustainable development

72.

Rural Marketing Constraints in South Kordofan, Sudan

Erdkunde 44(4): 209-219, 1990
Number of pages: 11 Posted: 25 Feb 2015
Mark Speece
CMMU College of Management Mahidol University
Downloads 24 (778,712)

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marketing systems, agricultural marketing, Sudan

73.

Gaps between Managerial and Consumer Attitudes Toward Advertising in China

Euro Asia Journal of Management (Macau) 7(3; Issue 14): 29-48, 1997
Number of pages: 12 Posted: 24 Mar 2015
Mark Speece and Stella So
CMMU College of Management Mahidol University and Chinese University of Hong Kong
Downloads 20 (811,288)

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advertising, consumer attitudes, manager attitudes, China

74.

Measurement of Milk Container Preferences

Journal of International Food & Agribusiness Marketing 3(1): 43-64
Number of pages: 22 Posted: 28 Feb 2015
Mark Speece and Douglas L. MacLachlan
CMMU College of Management Mahidol University and University of Washington Foster School of Business
Downloads 19 (819,824)

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milk packaging technology; pricing; consumer utility

75.

Forecasting Fluid Milk Package Type with a Multi-Generation New Product Diffusion Model

IEEE Transactions on Engineering Management 39(2): 169-175
Number of pages: 7 Posted: 28 Feb 2015
Mark Speece and Douglas L. MacLachlan
CMMU College of Management Mahidol University and University of Washington Foster School of Business
Downloads 19 (819,824)

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new product diffusion models; milk packaging; pricing, parameter estimation

76.

Connections and Partners for Small Joint Ventures in China

Cross-Cultural Management: An International Journal 2(4): 24-34, 1995
Number of pages: 11 Posted: 07 Mar 2015
Mark Speece and Yukiko Kawahara
CMMU College of Management Mahidol University and Chinese University of Hong Kong
Downloads 18 (828,594)

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joint venture partners, connections, China

77.

Forecasting Hong Kong FAX Installations with a New Product Diffusion Model

Hong Kong Journal of Business Management 12: 37-55
Number of pages: 20 Posted: 28 Feb 2015
Mark Speece and Douglas L. MacLachlan
CMMU College of Management Mahidol University and University of Washington Foster School of Business
Downloads 13 (873,248)

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new product diffusion models; parameter estimation; FAX; Hong Kong

78.

Three-Pillar Sustainability and Brand Image: A Qualitative Investigation in Thailand’s Household Durables Industry

Sustainability 2022, 14, 11699. https://doi.org/10.3390/su141811699
Number of pages: 22 Posted: 11 Oct 2022
Preechaya Chavalittumrong and Mark Speece
Mahidol University and CMMU College of Management Mahidol University
Downloads 7 (927,201)

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sustainability, brand image, corporate image, sustainable production, corporate culture, corporate social responsibility, green marketing, Thailand

79.

Ethics In Small Business Capitalism of Women Kuan IM Followers In Thailand

In: Buddhism under Capitalism: Historical Background and Contemporary Manifestations. (R.K. Payne & F. Rambelli, eds.). Bloomsbury Publishing Plc, London, UK, pp. 116-131. (notes for Chapter 6: pp. 218-219: unified reference list for all chapters: pp. 230-262) http://dx.doi.org/10.5040/97813502283
Posted: 28 Feb 2023
Mark Speece and Jitnisa Roenjun
CMMU College of Management Mahidol University and Dhurakij Pundit University, Students

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Small business; spirituality; ethics; servant leadership; Kuan Im; Thailand

80.

How Relationship Quality Drives Knowledge Sharing on Facebook Brand Pages

Forthcoming, Journal of International Consumer Marketing, https://doi.org/10.1080/08961530.2022.2092925
Posted: 19 Jul 2022
Siriluck Rotchanakitumnuai and Mark Speece
Thammasat University and CMMU College of Management Mahidol University

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Brand community, Facebook, knowledge sharing, relationship quality, social media

81.

Understanding resistance to reductions in water subsidies in Kuwait

Local Environment https://doi.org/10.1080/13549839.2021.2002287
Posted: 24 Nov 2021
Ali Aljamal, Mark Speece and Mohsen Bagnied
American University of Kuwait, CMMU College of Management Mahidol University and The American University of Kuwait

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Water subsidies, willingness to pay, sustainability, urban water, Kuwait

82.

Spirituality and ethical treatment of customers and employees by devout Thai women small business owners

Business Ethics, the Environment & Responsibility https://doi.org/10.1111/beer.12375
Posted: 02 Aug 2021
Jitnisa Roenjun, Mark Speece and Leela Tiangsoongnern
Dhurakij Pundit University, Students, CMMU College of Management Mahidol University and Dhurakij Pundit University - Dhurakij Pundit University International College

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spirituality, servant leadership, ethics, treatment of customers, treatment of employees, Thailand, Buddhism

83.

Attitudes toward Advertising and Advertising Regulation among College Students in Egypt

(2020) Journal of International Consumer Marketing (pre-publication available at https://doi.org/10.1080/08961530.2020.1833270
Posted: 08 Dec 2020
Mohsen Bagnied, Mark Speece and Ibrahim Hegazy
The American University of Kuwait, CMMU College of Management Mahidol University and The American University in Cairo

Abstract:

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84.

Sustainable Development and Buddhist Economics in Thailand

International Journal of Social Economics, DOI: 10.1108/IJSE-08-2018-0405
Posted: 03 Apr 2019
Mark Speece
CMMU College of Management Mahidol University

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Sustainability, Thailand, Buddhist Economics, Environmentalism, Economic Systems

85.

Social Presence and Customer Brand Engagement on Facebook Brand Pages

Journal of Product & Brand Management 26(3), Forthcoming
Posted: 03 Apr 2017
Wimmala Pongpaew, Mark Speece and Leela Tiangsoongnern
Naresuan University, CMMU College of Management Mahidol University and Dhurakij Pundit University - Dhurakij Pundit University International College

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social media, social presence, customer brand engagement, Facebook brand page, lurkers, smart-IT devices, Thailand

86.

Women in Leadership in Kuwait: A Research Agenda

Gender in Management: an International Journal, Vol. 32(2), 2017
Posted: 16 Mar 2017
Athmar Salem and Mark Speece
The American University of Kuwait - College of Business & Economics and CMMU College of Management Mahidol University

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Women Managers, Leadership, Kuwait, Social Capital, Diwanniya, Wasta

87.

Kuwait Water Challenges: Building a Research Agenda for Policy Impact and Student Experiential Learning

Journal of Business Research, Volume 69, Issue 11, November 2016, Pages 5065-5070
Posted: 03 May 2016 Last Revised: 10 Dec 2016
Ali Aljamal, Mark Speece and Mohsen Bagnied
American University of Kuwait, CMMU College of Management Mahidol University and The American University of Kuwait

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Research agenda, Research impact, AACSB requirements, Experiential learning, Water, Kuwait

88.

Country Image and Expectations Toward International Programs in Business Administration Among Thai Students

Journal of Marketing for Higher Education 11(2): 61-89
Posted: 05 Feb 2016 Last Revised: 08 Feb 2016
Krairoek Pinkaeo and Mark Speece
Bangkok University and CMMU College of Management Mahidol University

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country of origin, consumer expectations, educational marketing, international program, Thailand

89.

Asian Management Style: An Introduction

Journal of Managerial Psychology 16(2): 86-96
Posted: 05 Feb 2016
Mark Speece
CMMU College of Management Mahidol University

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Asian management style

90.

The ‘People’ Aspect of Destination Attachment in International Tourism

Journal of Travel & Tourism Marketing 33(3): 348-361, 2016
Posted: 23 Jul 2015 Last Revised: 10 Dec 2016
Montakan Chubchuwong and Mark Speece
Dhurakij Pundit University and CMMU College of Management Mahidol University

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destination attachment, international tourism, people attachment, place attachment, Thailand

91.

Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development

Journal of MacroMarketing 24(2): 168-172, 2004
Posted: 10 Apr 2015
Clifford Shultz, Donald Rahtz and Mark Speece
Arizona State University West, Independent and CMMU College of Management Mahidol University

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globalization, transformation, marketing, development

92.

Culture, Intercultural Communication Competence, and Sales Negotiation: A Qualitative Research Approach

Journal of Business and Industrial Marketing 19(4): 267-282, 2004
Posted: 28 Mar 2015
Sunanta Chaisrakeo and Mark Speece
Sripatum University and CMMU College of Management Mahidol University

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national cultures, organizational culture, cross-cultural management, communications, sales, Thailand

93.

Technology Integration: Perceptions of Sales Force Automation in Thailand's Life Assurance Industry

Marketing Intelligence & Planning 22(4): 392-406, 2004
Posted: 28 Mar 2015
Ravipa Larpsiri and Mark Speece
Sripatum University and CMMU College of Management Mahidol University

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Insurance, Sales force automation, customer perception, Technology-led strategy, Thailand

94.

The Sales Force as Information Transfer Mechanism for New Service Development in the Thai Insurance Industry

Journal of Financial Services Marketing 8(3): 244-258, 2004
Posted: 28 Mar 2015
Ranchana Rajatanavin and Mark Speece
Independent and CMMU College of Management Mahidol University

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New service development (NSD), cross-functional information flow, sales force, insurance industry, Thailand, qualitative research

95.

Packaging and Purchase Decisions: A Focus Group Study on the Impact of Involvement Level and Time Pressure

British Food Journal 106(8): 607-628, 2004
Posted: 28 Mar 2015
Pinya Silayoi and Mark Speece
Kasetsart University and CMMU College of Management Mahidol University

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Food packaging, Design, Consumer behavior, Thailand

96.

Environmental Scanning in Thai Food SMEs: The Impact of Technology Strategy and Technology Turbulence

British Food Journal 107(5): 285-305
Posted: 17 Mar 2015
Chitipa Ngamkroeckjoti, Mark Speece and Nick Dimmitt
Assumption University, CMMU College of Management Mahidol University and Independent

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97.

Cultural Impact on the Relationship Among Perceived Service Quality, Brand Name Value, and Customer Loyalty

Journal of International Consumer Marketing 17(4): 7-40
Posted: 17 Mar 2015
Veerapong Malai and Mark Speece
Bangkok University and CMMU College of Management Mahidol University

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Service quality, customer loyalty, cross-cultural impact, individualism-collectivism, airlines

98.

Countering Negative Country-of-Origin with Low Prices: A Conjoint Study in Vietnam

Journal of Product and Brand Management 14(1): 39-48.
Posted: 17 Mar 2015
Mark Speece and Duc Nguyen
CMMU College of Management Mahidol University and Independent

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Country of origin, Brands, Consumer behaviour, Pricing, Vietnam

99.

An Empirical Study of the Relationship between Absorptive Capacity and Technology Transfer Effectiveness

International Journal of Technology Transfer and Commercialisation 5(1/2): 31-55.
Posted: 14 Mar 2015
Naruemon Whangthomkum, Professor Dr Barbara Igel and Mark Speece
Independent, AIT and CMMU College of Management Mahidol University

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technology transfer, absorptive capacity, flexible packaging industry, Thailand

100.

Electronic Commerce for Low Involvement Consumer Goods: Success Factors of Thai Online Merchants

International Journal of Electronic Customer Relationship Management 1(2): 132-154, 2007
Posted: 10 Mar 2015
Siriluck Rotchanakitumnuai and Mark Speece
Thammasat University and CMMU College of Management Mahidol University

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electronic commerce, business-to-consumer websites, success factors, Thailand

101.

Satisfaction with Interpersonal and Internet Interactions in Thai Corporate Banking: An Exploratory Study

International Journal of Internet and Enterprise Management 5(2): 92-115, 2007
Posted: 10 Mar 2015
Tanyamai Chiarakul, Mark Speece and Professor Dr Barbara Igel
Ubon Ratchathani Unversity - Department of Marketing, CMMU College of Management Mahidol University and AIT

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integration of interaction channels, customer satisfaction, service encounter, internet banking, face-to-face service, Thailand, interpersonal, corporate banking, internet and enterprise management

102.

The Importance of Packaging Attributes: A Conjoint Analysis Approach

European Journal of Marketing 41(11/12): 1495-1517, 2007
Posted: 10 Mar 2015
Pinya Silayoi and Mark Speece
Kasetsart University and CMMU College of Management Mahidol University

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Food products, Food packaging, Purchasing, Consumer behaviour, Market segmentation

103.

Satisfaction and Dissatisfaction in Service Encounters: Retail Stockbrokerage and Corporate Banking in Thailand

International Journal of Bank Marketing 25(3): 173-194
Posted: 10 Mar 2015
Rapeeporn Srijumpa, Tanyamai Chiarakul and Mark Speece
Kasetsart University, Ubon Ratchathani Unversity - Department of Marketing and CMMU College of Management Mahidol University

Abstract:

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Customer satisfaction, Banking, internet services, Thailand

104.

Modeling Electronic Service Acceptance of an E-Securities Trading System

Industrial Management & Data Systems 109(8): 1069-1084, 2009
Posted: 07 Mar 2015
Siriluck Rotchanakitumnuai and Mark Speece
Thammasat University and CMMU College of Management Mahidol University

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Internet services, Securities, Trust, Electronic commerce, technology acceptance model, TAM

105.

Technology Turbulence and Environmental Scanning in Thai Food New Product Development

Asia Pacific Journal of Marketing and Logistics 20(4): 413-432, 2008
Posted: 07 Mar 2015
Chitipa Ngamkroeckjoti and Mark Speece
Assumption University and CMMU College of Management Mahidol University

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environmental scanning, Food industry, Product development, Technology-led strategy, technology turbulence, Thailand

106.

Empirical Assessment of E-Learning on Performance in Principles of Economics

International Review of Economics Education 18: 37-48, January 2015
Posted: 03 Mar 2015 Last Revised: 10 Dec 2016
Ali Aljamal, Hanas A. Cader, Charles Chiemeke and Mark Speece
American University of Kuwait, Independent, Central Bank of Nigeria and CMMU College of Management Mahidol University

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e-learning, student performance, economics education, Kuwait

107.

The Effect of Nature-Based Tourism, Destination Attachment and Property Ownership on Environmental-Friendliness of Visitors: A Study in Thailand

Chubchuwong, M., R. Beise-zee, & M. Speece. 2014. The effect of nature-based tourism, destination attachment and property ownership on environmental-friendliness of visitors: A study in Thailand. Asia Pacific Journal of Tourism Research 20(6): 656-679
Posted: 19 Feb 2015 Last Revised: 10 Dec 2016
Montakan Chubchuwong, Rian Beise-zee and Mark Speece
Dhurakij Pundit University, Ritsumeikan Asia Pacific University and CMMU College of Management Mahidol University

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destination attachment, nature-based tourism, ownership of property, pro-environment attitude, pro-environment behavior, Thailand

108.

Service Fairness and is Continuance Model in Cloud Computing

Lawkobkit, M. & M. Speece. 2014. Service Fairness and IS Continuance Model in Cloud Computing. International Journal of Internet and Enterprise Management 8(3): 263-285.
Posted: 09 Dec 2014
Montri Lawkobkit and Mark Speece
Sripatum University and CMMU College of Management Mahidol University

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post-acceptance satisfaction; post-acceptance model; PAM; service management; service fairness; information system use

109.

Sources of Sustainable Competitive Advantage: The Case of Rice Milling Firms in Thailand

Ritthaisong, Y. L.M. Johri, & M.Speece. 2014. Sources of sustainable competitive advantage: The case of rice milling firms in Thailand. British Food Journal 116(2): 272-291.
Posted: 09 Dec 2014
Yuttakorn Ritthaisong, Lalit M. Johri and Mark Speece
University of Cape Town (UCT) - Department of Information Systems, University of Oxford - Said Business School and CMMU College of Management Mahidol University

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Strategic management, Thailand, Competitive advantage, RBV, Rice mill

110.

Assessing New Product Development Success Factors in the Thai Food Industry

Suwannaporn, P., & M. Speece. 2010. Assessing new product development success factors in the Thai food industry. British Food Journal 112(4): 364-386
Posted: 09 Dec 2014
Prisana Suwannaporn and Mark Speece
Kasetsart University and CMMU College of Management Mahidol University

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New products, Product development, Critical success factors, Food industry, Thailand

111.

What Attributes are Sought by Chinese Casino Visitors When They Visit a Casino?

Chan, S.H., P.Y.K. Wan, & M. Speece. 2013. What attributes are sought by Chinese casino visitors when they visit a casino? Journal of Gambling Business and Economics 7(1): 17-37.
Posted: 26 Nov 2014 Last Revised: 05 Dec 2014
Joanne Sow Hup Chan, Penny Wan Yim King and Mark Speece
University of Macau - Faculty of Business Administration, University of Macau - Faculty of Business Administration and CMMU College of Management Mahidol University

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market segmentation, casinos, gambling, Macau

112.

Relationship Marketing and Micro-Retailer Brand in Traditional Markets

Theerachun, S., M. Speece, & W. Zimmerman. 2013. Relationship marketing and micro-retailer brand in traditional markets. Journal of International Food & Agribusiness Marketing 25(3): 242-266.
Posted: 26 Nov 2014
Sanatcha Theerachun, Mark Speece and Willi Zimmermann
Independent, CMMU College of Management Mahidol University and Independent

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micro-retailing, informal sector, traditional markets, customer relationships, Thailand