Gaia Rubera

Bocconi University

Via Sarfatti, 25

Milan, MI 20136

Italy

SCHOLARLY PAPERS

3

DOWNLOADS

133

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Measuring Competition for Attention in Social Media: NWSL Players on Twitter

Number of pages: 40 Posted: 24 Jul 2018
Federico Rossi and Gaia Rubera
Purdue University - Krannert School of Management and Bocconi University
Downloads 92 (286,024)
Citation 1

Abstract:

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Social Media, Competition for Attention, Structural Estimation, Twitter, Discrete Choice Models

2.

Spinoffs versus Buyouts: Profitability of Alternate Routes to Commercializing Innovations

Number of pages: 54 Posted: 29 Sep 2013
Gaia Rubera and Gerard J. Tellis
Bocconi University and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 30 (477,748)

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3.

The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individuals Investors' Culture

Journal of Marketing, Forthcoming, Bocconi University Management Research Paper No. 18
Number of pages: 51 Posted: 04 Mar 2019
Paola Cillo, David A. Griffith and Gaia Rubera
Bocconi University - Department of Management and Technology, Michigan State University and Bocconi University
Downloads 11 (588,867)

Abstract:

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marketing-finance interface, new product portfolio innovativeness, stock holding, investor heterogeneity, national culture, Hofstede