Eddie Ip

Wake Forest University School of Medicine

Professor of Biostatistics and Social Sciences & Health Policy

3rd Fl. MRI Bldg Medical Center Blvd

Winston-Salem, , NC 27103

United States

SCHOLARLY PAPERS

1

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128

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1

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Scholarly Papers (1)

1.

To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal Discounts

Number of pages: 39 Posted: 29 Sep 2013
University of Miami - Department of Marketing, University of Southern California - Marshall School of Business, Department of Marketing and Wake Forest University School of Medicine
Downloads 128 (230,470)
Citation 2

Abstract:

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Optimized Discounts, Temporal Discounts, Constrained Budgets