Martin Meißner

Zeppelin University

Professor

Am Seemoser Horn 20

Friedrichshafen, 88045

Germany

http://https://www.zeppelin-university.com/chairs/marketing/index.php

  • Zeppelin University

SCHOLARLY PAPERS

2

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31

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Scholarly Papers (2)

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1.

Components of Attentional Effort for Repeated Tasks

Number of pages: 62 Posted: 19 Jun 2019 Last Revised: 15 May 2020
Andres Musalem, Ricardo Montoya, Martin Meißner and Joel C. Huber
Universidad de Chile, University of Chile - Industrial Engineering, Zeppelin University and Duke University - Fuqua School of Business
Downloads 31 (534,516)

Abstract:

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Eye tracking, Repetitive tasks, Learning, Task performance, Seemingly unrelated regressions, Bayesian Statistics, Behavioral Decision Making, Decision Analysis

2.

Eye-Tracking Reveals Processes that Enable Conjoint Choices to Become Increasingly Efficient with Practice

Martin Meißner, Andres Musalem, and Joel Huber Eye-Tracking Reveals Processes that Enable Conjoint Choices to Become Increasingly Efficient with Practice. Journal of Marketing Research, Forthcoming
Posted: 05 Oct 2013 Last Revised: 20 Aug 2015
Martin Meißner, Andres Musalem and Joel C. Huber
Zeppelin University, Universidad de Chile and Duke University - Fuqua School of Business

Abstract:

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Eye-tracking, conjoint, choice models, attention, preference, incidental exposure, goal-driven processes, Poisson model