Barbara Lewis

Brooklyn College Department of Business Management

Associate Professor of Business Management and Television/Radio

2900 Bedford Avenue

Brooklyn, NY 11210

United States

SCHOLARLY PAPERS

5

DOWNLOADS

783

SSRN CITATIONS
Rank 40,423

SSRN RANKINGS

Top 40,423

in Total Papers Citations

2

CROSSREF CITATIONS

14

Scholarly Papers (5)

1.

A New Kind of CEO for the Global Information Age

Friedman, H. H. and Lewis, Barbara Jo (2014). A New Kind of CEO for the Global Information Age. Business Quest, October, Online
Number of pages: 17 Posted: 20 Oct 2014
Hershey H. Friedman and Barbara Lewis
Brooklyn College of the City University of New York and Brooklyn College Department of Business Management
Downloads 437 (72,091)
Citation 1

Abstract:

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Leadership, CEO, Employee Engagement, Ethical Leadership, Innovation

2.

Sharpening Your Creativity Skills: Generating Ideas for New Products

Number of pages: 24 Posted: 14 Nov 2015
Hershey H. Friedman and Barbara Lewis
Brooklyn College of the City University of New York and Brooklyn College Department of Business Management
Downloads 181 (181,728)
Citation 1

Abstract:

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Developing new products, creativity, the Four C’s, critical skills to succeed, multicultural marketing, ethnic marketing, disabilities marketing, hot trends, cause marketing.

3.

Dynamic Pricing Strategies for Maximizing Customer Satisfaction

National Public Accountant, 44(1), January/February 1999, 8-36
Number of pages: 3 Posted: 06 Oct 2013
Hershey H. Friedman and Barbara Lewis
Brooklyn College of the City University of New York and Brooklyn College Department of Business Management
Downloads 111 (268,605)
Citation 1

Abstract:

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pricing, market segmentation, dynamic pricing

4.

Is Your Accounting Firm Truly Marketing Oriented? A Checklist

National Public Accountant, Vol. 44, May 1999, 16-34
Number of pages: 15 Posted: 06 Oct 2013
Hershey H. Friedman, Kreindy Giladi and Barbara Lewis
Brooklyn College of the City University of New York, Brooklyn College Accounting Department and Brooklyn College Department of Business Management
Downloads 38 (469,552)

Abstract:

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marketing concept, client satisfaction, accounting, marketing-oriented firm

5.

Creativity: Teaching It and Capitalizing Upon It

Number of pages: 22 Posted: 20 Apr 2018
Barbara Lewis
Brooklyn College Department of Business Management
Downloads 16 (592,401)

Abstract:

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Teaching Creativity, Non-Traditional Thinking