Bradley Shapiro

University of Chicago - Booth School of Business

5807 S. Woodlawn Avenue

Chicago, IL 60637

United States

http://faculty.chicagobooth.edu/bradley.shapiro/

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 10,768

SSRN RANKINGS

Top 10,768

in Total Papers Downloads

4,375

SSRN CITATIONS
Rank 19,833

SSRN RANKINGS

Top 19,833

in Total Papers Citations

18

CROSSREF CITATIONS

21

Scholarly Papers (9)

1.

Generalizable and Robust TV Advertising Effects

Number of pages: 60 Posted: 16 Nov 2018 Last Revised: 18 Sep 2019
Bradley Shapiro, G√ľnter J. Hitsch and Anna Tuchman
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 1,143 (17,887)
Citation 4

Abstract:

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Advertising, Publication Bias, Generalizability

2.

Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants

Journal of Political Economy, Volume 126, Issue 1, February 2018
Number of pages: 57 Posted: 10 Aug 2014 Last Revised: 08 Jul 2018
Bradley Shapiro
University of Chicago - Booth School of Business
Downloads 1,036 (20,701)
Citation 24

Abstract:

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Advertising, Spillovers, Pharmaceuticals, DTCA

3.

Advertising in Health Insurance Markets

Marketing Science, Forthcoming
Number of pages: 52 Posted: 05 Jun 2016 Last Revised: 26 Jan 2019
Bradley Shapiro
University of Chicago - Booth School of Business
Downloads 668 (38,364)
Citation 2

Abstract:

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Advertising, Health Insurance, Health Economics, Marketing

4.

Promoting Wellness or Waste? Evidence from Antidepressant Advertising

Becker Friedman Institute for Research in Economics Working Paper No. 2018-14
Number of pages: 60 Posted: 06 Mar 2018 Last Revised: 10 May 2019
Bradley Shapiro
University of Chicago - Booth School of Business
Downloads 562 (48,217)
Citation 2

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Advertising, DTCA, Labor Supply, Health, Selection

5.

Informational Shocks, Off-Label Prescribing and the Effects of Physician Detailing

Management Science, Forthcoming
Number of pages: 45 Posted: 17 Jun 2015 Last Revised: 19 Jan 2018
Bradley Shapiro
University of Chicago - Booth School of Business
Downloads 438 (65,845)
Citation 2

Abstract:

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Pharmaceutical Detailing, Sales Force, Off-Label Prescribing, Regulation, Advertising

6.

Estimating the Cost of Strategic Entry Delay in Pharmaceuticals: The Case of Ambien CR

Number of pages: 30 Posted: 17 Jun 2015 Last Revised: 28 Sep 2016
Bradley Shapiro
University of Chicago - Booth School of Business
Downloads 248 (124,274)
Citation 1

Abstract:

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Pharmaceutical Innovation, Entry, Regulation, Advertising

7.

Valuing Brand Collaboration: Evidence From a Natural Experiment

Number of pages: 42 Posted: 07 Mar 2019 Last Revised: 17 Mar 2019
Yewon Kim, Sanjog Misra and Bradley Shapiro
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 132 (218,712)

Abstract:

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Branding, Demand Estimation, Co-Branding, Brand Collaboration, Fine Arts

8.

How and When to Use the Political Cycle to Identify Advertising Effects

Number of pages: 54 Posted: 20 Jun 2019 Last Revised: 07 Aug 2019
Sarah Moshary, Bradley Shapiro and Jihong Song
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Princeton University - Department of Economics
Downloads 102 (263,859)
Citation 1

Abstract:

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Advertising, Advertising Effectiveness, Political Advertising, Causal Effects, Instrumental Variables

9.

The Regulation of Prescription Drug Competition and Market Responses: Patterns in Prices and Sales Following Loss of Exclusivity

NBER Working Paper No. w19487
Number of pages: 39 Posted: 05 Oct 2013 Last Revised: 08 Oct 2014
IMS Institute for Healthcare Informatics, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Brookings Institution - Economic Studies Program, Boston University Questrom School of Business, Harvard Medical School, IMS Institute for Healthcare Informatics and University of Chicago - Booth School of Business
Downloads 46 (405,594)

Abstract:

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