Bradley Shapiro

University of Chicago - Booth School of Business

5807 S. Woodlawn Avenue

Chicago, IL 60637

United States

http://faculty.chicagobooth.edu/bradley.shapiro/

  • University of Chicago - Booth School of Business

SCHOLARLY PAPERS

16

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Rank 3,154

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Top 3,154

in Total Papers Downloads

23,382

TOTAL CITATIONS
Rank 6,675

SSRN RANKINGS

Top 6,675

in Total Papers Citations

136

Scholarly Papers (16)

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1.

TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands

Downloads 9,797 ( 1,265)
Citation 37

TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands

Number of pages: 46 Posted: 20 Jan 2020 Last Revised: 17 Apr 2021
Bradley Shapiro, Günter J. Hitsch and Anna Tuchman
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 9,694 (1,288)
Citation 32

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Advertising, Publication Bias, Generalizability

Generalizable and Robust TV Advertising Effects

NBER Working Paper No. w27684
Number of pages: 42 Posted: 17 Aug 2020 Last Revised: 22 Feb 2023
Bradley Shapiro, Günter J. Hitsch and Anna Tuchman
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 103 (568,798)
Citation 5

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2.

Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta

Downloads 2,358 (13,573)
Citation 2

Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta

Number of pages: 50 Posted: 04 Aug 2022 Last Revised: 22 Jul 2024
Nils Wernerfelt, Anna Tuchman, Bradley Shapiro and Robert Moakler
Meta, Northwestern - Kellogg, University of Chicago - Booth School of Business and Meta
Downloads 1,965 (17,880)

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Digital advertising, signal loss, meta-analysis

Estimating the Value of Offsite Data to Advertisers on Meta

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 114, 2022
Number of pages: 28 Posted: 24 Aug 2022
Nils Wernerfelt, Anna Tuchman, Bradley Shapiro and Robert Moakler
Meta, Northwestern - Kellogg, University of Chicago - Booth School of Business and Meta
Downloads 393 (161,104)
Citation 2

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3.

Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants

Journal of Political Economy, Volume 126, Issue 1, February 2018
Number of pages: 57 Posted: 10 Aug 2014 Last Revised: 08 Jul 2018
Bradley Shapiro
University of Chicago - Booth School of Business
Downloads 1,969 (18,119)
Citation 57

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Advertising, Spillovers, Pharmaceuticals, DTCA

4.

Promoting Wellness or Waste? Evidence from Antidepressant Advertising

Becker Friedman Institute for Research in Economics Working Paper No. 2018-14, American Economic Journal: Microeconomics
Number of pages: 55 Posted: 06 Mar 2018 Last Revised: 02 Apr 2020
Bradley Shapiro
University of Chicago - Booth School of Business
Downloads 1,823 (20,461)
Citation 5

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Advertising, DTCA, Labor Supply, Health, Selection

5.

Advertising in Health Insurance Markets

Marketing Science, Forthcoming
Number of pages: 52 Posted: 05 Jun 2016 Last Revised: 26 Jan 2019
Bradley Shapiro
University of Chicago - Booth School of Business
Downloads 1,209 (37,743)
Citation 10

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Advertising, Health Insurance, Health Economics, Marketing

6.

Valuing Brand Collaboration: Evidence From a Natural Experiment

Number of pages: 50 Posted: 07 Mar 2019 Last Revised: 17 Aug 2020
Yewon Kim, Sanjog Misra and Bradley Shapiro
Stanford Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 1,147 (40,872)

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Branding, Demand Estimation, Co-Branding, Brand Collaboration, Fine Arts

7.

Preferences for Firearms and Their Implications for Regulation

Downloads 1,021 (48,218)
Citation 1

Preferences for Firearms and Their Implications for Regulation

Number of pages: 49 Posted: 26 Aug 2022 Last Revised: 01 Feb 2023
Sarah Moshary, Bradley Shapiro and Sara Drango
University of California, Berkeley - Marketing Group, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 783 (68,231)

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Firearms, Demand estimation, Conjoint analysis, Regulation, Hierarchical Bayes

Preferences for Firearms and Their Implications for Regulation

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 115, 2022
Number of pages: 38 Posted: 24 Aug 2022
Sarah Moshary, Bradley Shapiro and Sara Drango
University of California, Berkeley - Marketing Group, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 209 (312,115)

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Preferences for Firearms and Their Implications for Regulation

NBER Working Paper No. w30934
Number of pages: 50 Posted: 13 Feb 2023 Last Revised: 10 Jul 2023
Sarah Moshary, Bradley Shapiro and Sara Drango
University of California, Berkeley - Marketing Group, University of Chicago - Booth School of Business and University of California, Berkeley
Downloads 29 (1,074,670)
Citation 1

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8.

How and When to Use the Political Cycle to Identify Advertising Effects

Downloads 873 (59,885)
Citation 12

How and When to Use the Political Cycle to Identify Advertising Effects

Moshary, Sarah, Bradley Shapiro, and Jihong Song. "How and when to use the political cycle to identify advertising effects." Marketing Science (2020).
Number of pages: 40 Posted: 20 Jun 2019 Last Revised: 23 Nov 2020
Sarah Moshary, Bradley Shapiro and Jihong Song
University of California, Berkeley - Marketing Group, University of Chicago - Booth School of Business and Princeton University - Department of Economics
Downloads 774 (69,291)
Citation 2

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Advertising, Advertising Effectiveness, Political Advertising, Causal Effects, Instrumental Variables

How and When to Use the Political Cycle to Identify Advertising Effects

NBER Working Paper No. w27349
Number of pages: 64 Posted: 15 Jun 2020 Last Revised: 25 Mar 2023
Sarah Moshary, Bradley Shapiro and Jihong Song
University of California, Berkeley - Marketing Group, University of Chicago - Booth School of Business and Princeton University - Department of Economics
Downloads 99 (585,354)
Citation 10

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9.

Research Note: Procedure for Building Nielsen Ad Intel Data and Merging with Nielsen RMS Scanner Data

Number of pages: 12 Posted: 18 Feb 2021
Bradley Shapiro, Günter J. Hitsch and Anna Tuchman
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 775 (70,280)

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Advertising, Nielsen, Data, Build

10.

Informational Shocks, Off-Label Prescribing and the Effects of Physician Detailing

Management Science, Forthcoming
Number of pages: 45 Posted: 17 Jun 2015 Last Revised: 19 Jan 2018
Bradley Shapiro
University of Chicago - Booth School of Business
Downloads 762 (71,918)
Citation 7

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Pharmaceutical Detailing, Sales Force, Off-Label Prescribing, Regulation, Advertising

11.

Depression and Grocery Shopping Behavior

Downloads 718 (77,684)
Citation 1

Depression and Grocery Shopping Behavior

Number of pages: 41 Posted: 07 Oct 2021 Last Revised: 11 Oct 2024
Katherine Meckel and Bradley Shapiro
University of California, San Diego (UCSD) and University of Chicago - Booth School of Business
Downloads 585 (99,619)

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Mental Health, Economic Burden of Depression, Depression, Shopping, Household Panel Data

Depression and Grocery Shopping Behavior

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2021-131, November 2021
Number of pages: 41 Posted: 01 Dec 2021 Last Revised: 11 Oct 2024
Katherine Meckel and Bradley Shapiro
University of California, San Diego (UCSD) and University of Chicago - Booth School of Business
Downloads 118 (512,377)

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Depression and Shopping Behavior

NBER Working Paper No. w29462
Number of pages: 29 Posted: 08 Nov 2021 Last Revised: 03 Jul 2022
Katherine Meckel and Bradley Shapiro
University of California, San Diego (UCSD) and University of Chicago - Booth School of Business
Downloads 15 (1,258,174)
Citation 1

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12.

Estimating the Cost of Strategic Entry Delay in Pharmaceuticals: The Case of Ambien CR

Number of pages: 30 Posted: 17 Jun 2015 Last Revised: 28 Sep 2016
Bradley Shapiro
University of Chicago - Booth School of Business
Downloads 469 (132,480)
Citation 2

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Pharmaceutical Innovation, Entry, Regulation, Advertising

13.

Preferences for Firearms

Number of pages: 42 Posted: 16 Nov 2023
Sarah Moshary, Bradley Shapiro and Sara Drango
University of California, Berkeley - Marketing Group, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 318 (205,224)

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Firearms, Demand estimation, Conjoint analysis, Regulation, Hierarchical Bayes

14.

The Regulation of Prescription Drug Competition and Market Responses: Patterns in Prices and Sales Following Loss of Exclusivity

NBER Working Paper No. w19487
Number of pages: 39 Posted: 05 Oct 2013 Last Revised: 01 Apr 2023
Murray Aitken, Ernst R. Berndt, Barry Bosworth, Iain M. Cockburn, Richard G. Frank, Michael Kleinrock and Bradley Shapiro
IMS Institute for Healthcare Informatics, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Brookings Institution - Economic Studies Program, Boston University Questrom School of Business, Harvard Medical School, IMS Institute for Healthcare Informatics and University of Chicago - Booth School of Business
Downloads 85 (638,187)

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15.

Depression and Shopping Behavior

Number of pages: 28 Posted: 09 Dec 2021
Katherine Meckel and Bradley Shapiro
University of California, San Diego (UCSD) and University of Chicago - Booth School of Business
Downloads 48 (860,859)

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Depression, mental health, Grocery Shopping, Nutrition

16.

Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta

NBER Working Paper No. w32765
Number of pages: 51 Posted: 06 Aug 2024
Nils Wernerfelt, Anna Tuchman, Bradley Shapiro and Robert Moakler
Northwestern University, Northwestern - Kellogg, University of Chicago - Booth School of Business and Meta
Downloads 10 (1,270,404)
Citation 2
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