Bradley Shapiro

University of Chicago - Marketing Management

Assistant Professor

Chicago, IL 60637

United States

http://www.chicagobooth.edu/faculty/directory/s/bradley-shapiro

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 20,687

SSRN RANKINGS

Top 20,687

in Total Papers Downloads

2,056

CITATIONS

0

Scholarly Papers (6)

1.

Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants

Journal of Political Economy, Volume 126, Issue 1, February 2018
Number of pages: 57 Posted: 10 Aug 2014 Last Revised: 07 Jun 2018
Bradley Shapiro
University of Chicago - Marketing Management
Downloads 67 (27,927)

Abstract:

Loading...

Advertising, Spillovers, Pharmaceuticals, DTCA

2.

Informational Shocks, Off-Label Prescribing and the Effects of Physician Detailing

Management Science, Forthcoming
Number of pages: 45 Posted: 17 Jun 2015 Last Revised: 19 Jan 2018
Bradley Shapiro
University of Chicago - Marketing Management
Downloads 60 (73,722)

Abstract:

Loading...

Pharmaceutical Detailing, Sales Force, Off-Label Prescribing, Regulation, Advertising

3.

Estimating the Cost of Strategic Entry Delay in Pharmaceuticals: The Case of Ambien CR

Number of pages: 30 Posted: 17 Jun 2015 Last Revised: 28 Sep 2016
Bradley Shapiro
University of Chicago - Marketing Management
Downloads 41 (142,252)

Abstract:

Loading...

Pharmaceutical Innovation, Entry, Regulation, Advertising

4.

The Regulation of Prescription Drug Competition and Market Responses: Patterns in Prices and Sales Following Loss of Exclusivity

NBER Working Paper No. w19487
Number of pages: 39 Posted: 05 Oct 2013 Last Revised: 08 Oct 2014
IMS Institute for Healthcare Informatics, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Brookings Institution - Economic Studies Program, Boston University Questrom School of Business, Harvard Medical School, IMS Institute for Healthcare Informatics and University of Chicago - Marketing Management
Downloads 26 (384,347)

Abstract:

Loading...

5.

Promoting Wellness or Waste? Evidence from Antidepressant Advertising

Becker Friedman Institute for Research in Economics Working Paper No. 2018-14
Number of pages: 37 Posted: 06 Mar 2018 Last Revised: 17 Jun 2018
Bradley Shapiro
University of Chicago - Marketing Management
Downloads 0 (140,135)

Abstract:

Loading...

Advertising, DTCA, Labor Supply, Health, Selection

6.

Advertising in Health Insurance Markets

Number of pages: 50 Posted: 05 Jun 2016 Last Revised: 27 Feb 2018
Bradley Shapiro
University of Chicago - Marketing Management
Downloads 0 (50,674)

Abstract:

Loading...

Advertising, Health Insurance, Health Economics, Marketing