Bradley Shapiro

University of Chicago - Marketing Management

Assistant Professor

Chicago, IL 60637

United States

http://www.chicagobooth.edu/faculty/directory/s/bradley-shapiro

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 27,136

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Top 27,136

in Total Papers Downloads

1,378

CITATIONS

0

Scholarly Papers (5)

1.

Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants

Number of pages: 59 Posted: 10 Aug 2014 Last Revised: 13 May 2016
Bradley Shapiro
University of Chicago - Marketing Management
Downloads 67 (39,067)

Abstract:

Advertising, Spillovers, Pharmaceuticals, DTCA

2.

Informational Shocks, Off-Label Prescribing and the Effects of Physician Detailing

Number of pages: 45 Posted: 17 Jun 2015 Last Revised: 21 Jul 2017
Bradley Shapiro
University of Chicago - Marketing Management
Downloads 60 (90,087)

Abstract:

Pharmaceutical Detailing, Sales Force, Off-Label Prescribing, Regulation, Advertising

3.

Estimating the Cost of Strategic Entry Delay in Pharmaceuticals: The Case of Ambien CR

Number of pages: 30 Posted: 17 Jun 2015 Last Revised: 28 Sep 2016
Bradley Shapiro
University of Chicago - Marketing Management
Downloads 41 (155,053)

Abstract:

Pharmaceutical Innovation, Entry, Regulation, Advertising

4.

The Regulation of Prescription Drug Competition and Market Responses: Patterns in Prices and Sales Following Loss of Exclusivity

NBER Working Paper No. w19487
Number of pages: 39 Posted: 05 Oct 2013
IMS Institute for Healthcare Informatics, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Brookings Institution - Economic Studies Program, Boston University Questrom School of Business, Harvard Medical School, IMS Institute for Healthcare Informatics and University of Chicago - Marketing Management
Downloads 26 (366,288)

Abstract:

5.

Advertising in Health Insurance Markets

Number of pages: 41 Posted: 05 Jun 2016 Last Revised: 06 Mar 2017
Bradley Shapiro
University of Chicago - Marketing Management
Downloads 0 (74,490)

Abstract:

Advertising, Health Insurance, Health Economics, Marketing