Bradley Shapiro

University of Chicago - Marketing Management

Assistant Professor

Chicago, IL 60637

United States

http://www.chicagobooth.edu/faculty/directory/s/bradley-shapiro

SCHOLARLY PAPERS

5

DOWNLOADS
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Top 24,005

in Total Papers Downloads

1,672

CITATIONS

0

Scholarly Papers (5)

1.

Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants

Journal of Political Economy, Volume 126, Issue 1, February 2018
Number of pages: 57 Posted: 10 Aug 2014 Last Revised: 07 Feb 2018
Bradley Shapiro
University of Chicago - Marketing Management
Downloads 67 (31,413)

Abstract:

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Advertising, Spillovers, Pharmaceuticals, DTCA

2.

Informational Shocks, Off-Label Prescribing and the Effects of Physician Detailing

Management Science, Forthcoming
Number of pages: 45 Posted: 17 Jun 2015 Last Revised: 19 Jan 2018
Bradley Shapiro
University of Chicago - Marketing Management
Downloads 60 (80,444)

Abstract:

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Pharmaceutical Detailing, Sales Force, Off-Label Prescribing, Regulation, Advertising

3.

Estimating the Cost of Strategic Entry Delay in Pharmaceuticals: The Case of Ambien CR

Number of pages: 30 Posted: 17 Jun 2015 Last Revised: 28 Sep 2016
Bradley Shapiro
University of Chicago - Marketing Management
Downloads 41 (147,935)

Abstract:

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Pharmaceutical Innovation, Entry, Regulation, Advertising

4.

The Regulation of Prescription Drug Competition and Market Responses: Patterns in Prices and Sales Following Loss of Exclusivity

NBER Working Paper No. w19487
Number of pages: 39 Posted: 05 Oct 2013 Last Revised: 08 Oct 2014
IMS Institute for Healthcare Informatics, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Brookings Institution - Economic Studies Program, Boston University Questrom School of Business, Harvard Medical School, IMS Institute for Healthcare Informatics and University of Chicago - Marketing Management
Downloads 26 (379,912)

Abstract:

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5.

Advertising in Health Insurance Markets

Number of pages: 50 Posted: 05 Jun 2016 Last Revised: 13 Oct 2017
Bradley Shapiro
University of Chicago - Marketing Management
Downloads 0 (56,256)

Abstract:

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Advertising, Health Insurance, Health Economics, Marketing