Elisa Konya-Baumbach

University of Mannheim - Department of Marketing

L5, 1

Mannheim, 68131

Germany

SCHOLARLY PAPERS

4

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Scholarly Papers (4)

1.

Making a First Impression as a Start-Up: Strategies to Overcome Low Initial Trust Perceptions in Digital Innovation Adoption

International Journal of Research in Marketing, Forthcoming
Posted: 04 Feb 2019
University of Mannheim - Department of Marketing, Justus-Liebig-University Gießen, Department of Technology, Innovation, and Start-up Management, University of Mannheim, Department of Marketing & Innovation and Justus-Liebig-University Giessen

Abstract:

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start-up, digital innovation, digital business model, initial trust, privacy concerns, adoption intention

2.

Get the Show on the Road: Go-to-Market Strategies for E-Innovations of Startups

Journal of Business Research, Vol. 83, 2018
Posted: 04 Feb 2019
Sabine Kuester, Elisa Konya-Baumbach and Monika Schuhmacher
University of Mannheim, Department of Marketing & Innovation, University of Mannheim - Department of Marketing and Justus-Liebig-University Gießen, Department of Technology, Innovation, and Start-up Management

Abstract:

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Go-To-Market Strategy, E-Innovation, Start-Up, Signaling Theory, Trust, Uncertainty

3.

The Zero-Price Effect in a Multicomponent Product Context

International Journal of Research in Marketing
Posted: 28 Jan 2016 Last Revised: 01 Feb 2016
Elisa Konya-Baumbach
University of Mannheim - Department of Marketing

Abstract:

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zero-price effect, price affect, bundle, behavioral pricing, emotions, price

4.

Applying Configurational Theory to Build a Typology of Ethnocentric Consumers

International Marketing Review, Forthcoming
Posted: 14 Apr 2015
Sven Feurer, Elisa Konya-Baumbach and Arch G. Woodside
Karlsruhe Institute of Technology (KIT), Institute of Information Systems and Marketing (IISM), University of Mannheim - Department of Marketing and Boston College - Department of Marketing

Abstract:

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Buyers, Consumer Ethnocentrism, Methods, fsQCA