Mario Farsky

Ipsos Marketing

Sachsenstra├če 6

Hamburg, 20097

Germany

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Scholarly Papers (1)

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Turning Good Ideas into Bad News: The Effect of Negative and Positive Sponsorship Information on Sponsors' Brand Image

Schmalenbach Business Review, Vol. 65, July 2013, pp. 227-248
Number of pages: 21 Posted: 15 Oct 2013
Oliver Schnittka, Henrik Sattler and Mario Farsky
University of Hamburg, University of Hamburg and Ipsos Marketing
Downloads 232 (169,109)

Abstract:

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Brand Concept Maps, Brand Image, Negative and Positive Sponsorship Information, Sponsorship