Anne Fries

University of Hamburg

Allende-Platz 1

Hamburg, 20146

Germany

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Scholarly Papers (1)

1.

'My Vote for My Mailman': Appeals to Reciprocity in Communication Campaigns

Schmalenbach Business Review, Vol. 65, July 2013, pp. 248-269
Number of pages: 22 Posted: 15 Oct 2013
Carmen Horn, Anne Fries and Karen Gedenk
Independent, University of Hamburg and University of Hamburg - Institute for Marketing and Media
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Abstract:

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Communication Appeals, Reciprocity, Sweepstakes