Eva Anderl

University of Passau

Ph.D. Candidate / Research Associate

Innstrasse 27

Passau, D-94032

Germany

http://www.wiwi.uni-passau.de/marketing-innovation.html

SCHOLARLY PAPERS

3

DOWNLOADS
Rank 6,536

SSRN RANKINGS

Top 6,536

in Total Papers Downloads

6,576

0

!

Under construction: SSRN citations will be offline until July when we will launch a brand new and improved citations service, check here for more details.

For more information

Scholarly Papers (3)

1.

Mapping the Customer Journey: A Graph-Based Framework for Online Attribution Modeling

Number of pages: 36 Posted: 25 Oct 2013 Last Revised: 02 Nov 2015
University of Passau, ETH Zurich, ETH Zurich and University of Passau
Downloads 5,745 (1,152)

Abstract:

Loading...

online advertising, attribution, marketing models, Markov models, multichannel

2.

Mapping the Customer Journey: Lessons Learned from Graph-Based Online Attribution Modeling

Number of pages: 50 Posted: 02 Nov 2015
University of Passau, ETH Zurich, ETH Zurich and University of Passau
Downloads 692 (35,615)

Abstract:

Loading...

Online advertising, attribution, marketing models, Markov models, multichannel

3.

Keyword Characteristics and Performance of Paid Search Campaigns

Journal of Interactive Marketing (Forthcoming)
Number of pages: 47 Posted: 04 Jul 2014 Last Revised: 07 Jul 2014
Technische Universit√§t M√ľnchen (TUM) - TUM School of Management, University of Passau, ETH Zurich and University of Passau
Downloads 139 (204,456)

Abstract:

Loading...

Online advertising, Search engine marketing, Click-through rates, Conversion rates, Search queries, Electronic commerce, Query variation index, Information retrieval, Empirical research