Peter Pirner

TNS Infratest

Landsberger Straße 284

Munich

Germany

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Customer Engagement Behavior: Theoretical Foundations and Research Directions

Journal of Service Research 13(3), August, 253-266, (2010)
Number of pages: 15 Posted: 15 Oct 2013
Jenny van Doorn, Katherine N. Lemon, Vikas Mittal, Doreen Pick, Peter Pirner and Peter C. Verhoef
University of Groningen - Faculty of Economics and Business, Boston College - Department of Marketing, Rice University, Free University of Berlin (FUB), TNS Infratest and University of Groningen - Department of Marketing & Marketing Research
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customer engagement, customer loyalty, cocreation, services marketing